The Importance of Authentic Marketing

July 26, 2018

Through out our careers, we’re always taught to make sure our marketing is perfect. The right words, the right pictures, and the right advertisements. And this has been a safe approach for a lot of companies. However, when a customer visits your professional website, they rarely take a look at the content because they already feel like something is being sold to them. The more the marketing materials seem “perfect,” the less likely a consumer will purchase them. Instead, your marketing should be authentic and customized to who you truly are.

So what exactly is authentic marketing? This approach simply shares who you are and your business focus, all while utilizing your own words. I stress the importance of authentic marketing because if you are a financial advisor and you ask your clients to trust you with their entire life savings, they’d want to know who they are working with.

Some of the best ways to achieve authentic marketing is to share your companies personality through your website and marketing materials such as: pictures, videos, blog, etc. Consumers buy real and when you share with them who you really are, they are more likely to trust you.

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Is Your Website Up-To-Date?

June 28, 2018

It’s obvious that in 2018 the way consumers make purchases has changed dramatically. Everything changed from walking down your local Main Street and instead it’s all done online. Consumers spend time searching Google, Yahoo, Bing, Yelp, etc. finding the right business for their needs. It’s very clear that if your company does not have a website, you are missing out on various opportunities. In fact, to a customer you might even seem nonexistent. However, what’s more important is how you portray yourself, your company, and your service to your potential viewers on your website. With our evolving technology, it’s a must that your company also follows the latest website trends. No customer would want to do business with an outdated website. I’d like to leave you with three simple tips on ways you can keep your website up-to-date which in return can help you find potential online customers!

  1. Theme. Create a strong theme for your website to truly portray your company. What is the one thing you want your customers to “feel” with your theme? Do you want them to think that you’re a digitally advanced finance advising firm? Do you want the visitors to feel that you’re more unique than your competitor? The choice is up to you, but make sure you are following one theme.
  2. Concise Messaging. No one these days has hours to spend reading a companies About Me trying to understand what they do. That’s why it’s important that your website is clear, concise, and straight to the point.
  3. Include Videos and Authentic Pictures in Your Content. 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. And a lot of consumers would prefer to receive their information in video rather than in words. Therefore, to truly stay up-to-date with websites and stay competitive, your company website should contain videos. Additionally, have authentic pictures on your website. For example, use the people who work in your office instead of stock photography. It allows for the customer to connect with your website.

What is your company doing to stay up-to-date with website trends?


5 Tips on Perfecting Your Online Presence

March 29, 2018

Within this day and age, technology is in every aspect of everything that we do. You can order pretty much anything and plenty of employees have started doing business right in their home. I mean, Amazon has same and next day delivery! Crazy, right? With that being said, online presence is more important than ever before. I’d like to provide you with 5 tips today that you can utilize to ensure effective online presence.

  1. Make sure the domain is your own, simple, and clean. You don’t want to overwhelm your users by having a long domain. For example: https://www.threepointmarketing.com. The domain of the website is: threepointmarketing and .com. Other examples of domain extensions (.com) include: .net, .info, .co, .org. With all of the different websites nowadays, domain registry is pretty competitive. Here are a few domain extension examples in the financial and legal industries:

.finance, .financial, .investments, .loans, .tax, .legal, .attorney, .lawyer

  1. Email. After you’ve created your amazing domain, it’s important to make sure that you have a professional email. What exactly does that mean? A lot of the time people use their Gmail and Yahoo accounts which are great resources, but, who seems more credible between these two emails:

jodiebinning@gmail.com or jodiebinning@tpm.com

Having a professional email truly allows for your prospects and clients to stay confident.

  1. Easily searchable content. Can I navigate through your website with ease? Does your content stand out? Is it interesting? Here are three effective rules that everyone should utilize when building out or restructuring their website: stay consistent, provide search engines so that users can easily access the information they’re searching for, maximize your media: text, pictures, videos, etc.
  1. Can I effectively utilize your website through my phone?The answer should be yes. A lot of your clients are on the go and sometimes checking for updates through your website is more convenient for them. According to Impact, 57% of users say they won’t recommend a business with a poorly designed mobile site. Here are some tips on making sure your website is mobile-friendly: don’t make a separate mobile-friendly website, utilize responsive design, structure your font sizes and button sizes appropriately, and use high-resolution images.
  1. Active Social Media. So, you have this awesome and effective website, contact information and your business “why.” What actions are you taking to make sure your online presence is being “spread?” One great tool for this is being active on social media. Some of those platforms can include Facebook, Twitter, and Instagram. Some tips on ways you can stay active on those websites include: post content regularly, address any feedback or reply to messages, post on variety of different topics, and most importantly: be friendly, appropriate, and stay relevant.

Have you found success in your online presence? Let us know how in the comments below!


Are Your Clients Talking About You?

January 11, 2018

Word of Mouth Marketing (WOMM) – you participate in it daily. “So have you heard about that new iPhone X? It recognizes your face!” Rather you are recommending your favorite leadership book or your friend convinced you to switch gyms because the one your friend attends is “better,” WOMM affects us on a daily basis. WOMM has been around way before social media existed. It’s one of the first forms of marketing and is one of the most valuable. A study conducted by The OECHSLI Institute on the power of WOM influence for financial advisors states that 92% of clients found their financial advisors through word of mouth influence. 60% of clients say that the main reason they chose their financial advisor was due to word of mouth influence. So, the question here is how do we go about increasing WOMM in the 21st century? Here are some methods that you can implement into your marketing strategy:

  1. Ask top clients to share testimonials/reviews. If you have a website, this is a perfect addition. In fact, 79% of people report trusting testimonials and online reviews just as much as word of mouth recommendations.
  2. Offer an incentive. You’re probably thinking, “My client is super busy and doesn’t have time.” However, people are more likely to do things when receiving something in return. As you reach out to your top clients for either testimonials, reviews or even for your marketing campaigns, offer discounts or services as an exchange for their participation and referrals.
  3. Organize a formal referral program. This will make the process for your clients fast and easy. Additionally, this will allow for you to measure the results.
  4. What is your story? As always, ensuring your website is up to date and interesting is important. But what will increase WOMM is sharing your unique story, right on your website. Why did you start your business? What drives your business? Whenever you give people something memorable, they will share it with the people around them even if you don’t ask them to.

If you have a great example of successful WOMM for your firm, share in the comments below!


Make your Homepage a Home Run

September 17, 2015

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Creating a website is an intricate task. There are many elements to attend to and some might get lost in the shuffle. An important aspect to stay focused on is your homepage. This is where your clients will see how you choose to represent yourself and it may be their first impression of your business. Make it count. Here are some tips to make your homepage more successful.

  • Simple Headline. The first thing clients will read when they get to your homepage is the headline. Make it strait to the point so they know they’re in the right place and you can offer them what they need.
  • Don’t Get Lost. Make sure the homepage is easy to navigate and clearly allows customers to go to other parts of your site. If they can’t figure out how to get the information they need, they’ll move on to another website.
  • A Picture’s Worth 1000 Words. Make sure your homepage has a picture that supports your business. Real images of you and your company are ideal. Try to avoid boring stock photos. Videos are a great way to introduce yourself to a potential client, so try creating a short video to post on your page.
  • Offer Something More. Have a link to your newest blog post or a free download of your ebook. This gives people incentive to stay on your site and learn more about your expertise. Providing content gives you credibility and proves to client you know your stuff.
  • Brag a Little. Your homepage is where you want to show off! Make a good impression by listing awards and recognitions your business has received. Impress your future clients immediately by putting these on your homepage.

Your website is important, but your homepage is your first impression. Make it a good one by employing these tips. You never know what a good homepage will get you.

 

How did you make your homepage successful?


5 Reasons to Say Cheese

January 22, 2015

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 You know the saying “A picture is worth a thousand words,” but your brain ignores the cliché when you’re thinking about your business. Lucky for you, we’re here to tell you how to utilize pictures in your marketing and make them speak volumes. Here are 5 reasons to incorporate pictures into your online and traditional marketing:

  1. Posts with photos get 94% more views. NINETY-FOUR PERCENT. That is reason alone to include images with your social media and blog entries. There are tons of pictures available on the internet  to choose from. Just make sure you pick something relative; you don’t want to confuse your readers with non-sensical pictures.
  2. It gets the media interested. Stories or events with pictures are way more likely to be covered in local papers and online newspaper sites. Make sure you keep a camera on hand at your next volunteer event or awards dinner to snap a few shots.
  3. They’ll help drum up new business. 60% of clients are more likely contact a business when they find a picture in their local search results. Take pictures of your office, your staff, and your building. Getting a preview of the environment will encourage clients to approach you.
  4. You can boost your presentations. Presentations with images are more effective at getting your audience to take action. Including (well thought out) pictures in proposals will help you get your clients motivated.
  5. It’ll capture their attention. Pictures are much more likely to capture someone’s attention. This is exactly what you want your marketing materials to do. Mailers get thrown away constantly, but what if a great picture caught a client’s eye? Instead of being put immediately in the trash, your mailer gets the attention it deserves.

There are countless other reasons why pictures are important for your business. Make sure you website, social media, flyer, mailers, and anything else you can think of has appropriate pictures to add to your brand. You know what they say, “a picture IS worth a thousand words.”

How do you utilize pictures in your business?


Don’t let social media scare you!

November 3, 2014

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Social media may seem like a frightening concept but don’t let that discourage you! It can be overwhelming at times, we know! Once you break it down to small, manageable pieces it won’t seem so bad! There are a few important aspects that you should make sure to remember:

  • Have a website. We can’t stress this enough. The first thing people do is look you up online, and the more you have out there the better! Be careful though, having a poorly designed or functioning website can cause customers to look elsewhere.
  • Start slow. Don’t get ahead of yourself. Trying to post a tweet every hour or making a Facebook event every day is going to push you to the limit. Wait until you win an award or find a relevant article to share something online. Your followers will be grateful for the discretion.
  • Create a blog. A blog is a great way to share your knowledge with your customers and prove you know what you’re talking about. Blogs are convenient because you decide the frequency of the posts and their subjects. Start off with a post a month and make sure to share it on your website or with your email database.
  • Don’t be afraid to ask for help. Having an substantial online presence is a full-time job; so maybe it’s time to make it one! Consider hiring someone to manage your social media. If you’re not ready to make that sort of commitment, there are plenty of companies you can outsource your social media to. That way you have excellent social media and you have time to focus on your business.

Social media doesn’t have to be as scary as it seems. There are plenty of small steps to take before jumping into the social media pool. If you’re still frightened, don’t worry! Let someone take over your website and your fears!

What scares you about social media?

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Happy Halloween!