Create a Culture Focused on the Value You Bring to Customers

August 30, 2018

In today’s society, one of the best ways a company can be successful is to provide great customer service. But, is that really enough? Working in customer service goes deeper than just ensuring it is “good.” We want to make sure that we deliver a value to the customer through our services or products. Some of the best companies worldwide have developed a culture within the organization around the value they deliver to their clients; companies such as Apple, Ritz-Carlton, Disney, Amazon, and the list goes on and on. So, how should companies go about creating a culture focused on delivering value to clients?

  1. Customer knowledge. As you build your book of business, really get to know your customers and especially their expectations of you. A lot of the times we deliver our services but forget to check if they align with the expectations from our customers.
  2. Create a customer service strategy. Often different segments of an organization aren’t aware of the company’s strategy or their understanding of it doesn’t align with the company’s. Therefore, creating a customer service strategy focused on delivering value to customers and spreading it throughout the whole organization will allow for consistency.
  3. Listen to your employees. The employees are on the frontline of daily customer interaction. Therefore, they may have customer insights that could be valuable for your customer knowledge. It will also provide a framework of ways to develop your customer service strategy.
  4. Loyalty. Don’t say you’re going to contact a customer in a week and then never contact them. Follow through with your promises and check up on customers regularly. What this does is it creates loyalty which means that you have provided a level of customer service that has exceeded expectations.

Not only will these actions steps result in higher customer satisfaction, but it will also greatly differentiate your business from companies who simply “deliver” their services or products.

Let’s keep in touch…but how?

August 7, 2014


As you should already know, networking is extremely important for anyone in any business. Making connections with potential clients is vital for growth. But after you meet someone new, how do you stay in their thoughts for the next time they need a lawyer or a new car or an accountant? Here are some ways to keep connected with people you just met, and how to make an impression.

  • Immediate follow up. Sending an email to someone you just met can be a good way to solidify the connection. After you exchange business cards, you should have his/her information and be able to contact him/her that day. Suggest they join your email list or check out your blog.
  • Offer something valuable. Write a weekly blog with interesting tips or send out a monthly newsletter to remind people you’re still around. Seeing your company name every month will make them familiar with your business, and offering value with your outreach will form trust.
  • Don’t be afraid to get personal. Keep a list of people you meet and try to remember details about them. It doesn’t have to be much, but it can be helpful when sending a follow up email to ask how their daughter is doing in school or how their new deck is coming along. This makes people feel like you and your business care.

There are plenty of ways to keep in touch with new connections. Whether you contact people by mail, email, or even social media remember to always be the first in their minds.


What are some ways you keep in touch with clients?