5 Reasons to Say Cheese

January 22, 2015

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 You know the saying “A picture is worth a thousand words,” but your brain ignores the cliché when you’re thinking about your business. Lucky for you, we’re here to tell you how to utilize pictures in your marketing and make them speak volumes. Here are 5 reasons to incorporate pictures into your online and traditional marketing:

  1. Posts with photos get 94% more views. NINETY-FOUR PERCENT. That is reason alone to include images with your social media and blog entries. There are tons of pictures available on the internet  to choose from. Just make sure you pick something relative; you don’t want to confuse your readers with non-sensical pictures.
  2. It gets the media interested. Stories or events with pictures are way more likely to be covered in local papers and online newspaper sites. Make sure you keep a camera on hand at your next volunteer event or awards dinner to snap a few shots.
  3. They’ll help drum up new business. 60% of clients are more likely contact a business when they find a picture in their local search results. Take pictures of your office, your staff, and your building. Getting a preview of the environment will encourage clients to approach you.
  4. You can boost your presentations. Presentations with images are more effective at getting your audience to take action. Including (well thought out) pictures in proposals will help you get your clients motivated.
  5. It’ll capture their attention. Pictures are much more likely to capture someone’s attention. This is exactly what you want your marketing materials to do. Mailers get thrown away constantly, but what if a great picture caught a client’s eye? Instead of being put immediately in the trash, your mailer gets the attention it deserves.

There are countless other reasons why pictures are important for your business. Make sure you website, social media, flyer, mailers, and anything else you can think of has appropriate pictures to add to your brand. You know what they say, “a picture IS worth a thousand words.”

How do you utilize pictures in your business?


An oldie but a goodie

July 24, 2014

In the age of social media and cell phones, we sometimes forget that there recordwere ways of communicating without pressing “send”. Back in the day, snail mail was the only way to reach business; but that doesn’t mean you can’t use it today. Traditional marketing is still useful and can be very effective, if done correctly. Here are some ways to make your traditional marketing relevant.

  1. Don’t bombard your clients. Sending out information everyday is unnecessary and costly. Make sure you are only sending out useful mailings that mean something. Too many boring letters and you’re sure to be ignored.
  2. Everyone is different. Make your clients feel special by using triggered mailings. Personalize your letters by automatically sending a birthday announcement to someone a week before their birthday. Try changing your message to suit your audience.
  3. Don’t be afraid to ask for help. It can be hard to think of new techniques to keep current customers involved and new customers interested. Sometimes all you need are fresh eyes to see what you’re missing.
  4. Balance is key. While traditional marking is a great way to promote business, make sure you aren’t ignoring the new developments of the future. Be active on social media, while also sending flyers out by mail. This way you hit every target.
  5. Try new things. Change up your current techniques, even if it’s only for a month or two. Try something different and it could pay off in the long run. Playing it safe in marketing won’t cut it.

How do you use traditional marketing in your business?