September 17, 2015
Creating a website is an intricate task. There are many elements to attend to and some might get lost in the shuffle. An important aspect to stay focused on is your homepage. This is where your clients will see how you choose to represent yourself and it may be their first impression of your business. Make it count. Here are some tips to make your homepage more successful.
- Simple Headline. The first thing clients will read when they get to your homepage is the headline. Make it strait to the point so they know they’re in the right place and you can offer them what they need.
- Don’t Get Lost. Make sure the homepage is easy to navigate and clearly allows customers to go to other parts of your site. If they can’t figure out how to get the information they need, they’ll move on to another website.
- A Picture’s Worth 1000 Words. Make sure your homepage has a picture that supports your business. Real images of you and your company are ideal. Try to avoid boring stock photos. Videos are a great way to introduce yourself to a potential client, so try creating a short video to post on your page.
- Offer Something More. Have a link to your newest blog post or a free download of your ebook. This gives people incentive to stay on your site and learn more about your expertise. Providing content gives you credibility and proves to client you know your stuff.
- Brag a Little. Your homepage is where you want to show off! Make a good impression by listing awards and recognitions your business has received. Impress your future clients immediately by putting these on your homepage.
Your website is important, but your homepage is your first impression. Make it a good one by employing these tips. You never know what a good homepage will get you.
How did you make your homepage successful?
June 25, 2015
You want to market your small business. You don’t really know where to start, so you ask the internet for help. After reading countless articles called “Tips for Marketing your Small Business” and “10 Tips you Need to Read” you feel prepared to take on this task. But are you really ready? To be successful in marketing, you need more than tips. You need a plan.
- Just add water. Unfortunately, one good marketing idea is not going to cut it. There isn’t an instant tip that will increase sales in your business. You can, however, make a strategy to incorporate long term and short term marketing goals (check out this article we posted) and your target audience.
- Step by step. List out all the steps you need to take in order to reach your goals. This is where tips can come in handy. Your tips will allow you to make the steps to your strategy more effective. It may seem tedious, but it will really help you in the long run.
- Practice makes perfect. Eventually, if you continue your marketing strategy, it will become second nature. You’ll know exactly what you have to do to get a new client or make another sale. And you’ll have a step by step list to refer back to if need be.
Creating a marketing plan isn’t easy but it can (and should) be done. Take all the tips you’ve collected and use them to strategize your marketing. You’ll be glad you did.
How did you create a marketing plan?
March 19, 2015
You look at the facts and you realize your marketing isn’t working. But what can you do to improve? Lucky for you, we have just the answer. Here are 5 ways to fix your marketing:
- Just ask. If you look at Three Point Marketing’s last several blogs, we talk about surveys and how to use them. So do it! Ask your customers what they want and you may be surprised what you can learn.
- Get responses. Creating marketing materials is a great start, but if you aren’t getting responses it may be time to change it up. Try something new to elicit more responses!
- Know your stuff. Can you concisely say what your business does? Make sure you have a solid elevator pitch (check out our blog about elevator speeches for ideas! https://threepointmarketing.wordpress.com/2014/06/12/thirty-seconds-to-success-how-to-perfect-your-elevator-pitch-with-5-easy-tips/) You have to be able to sell yourself quickly and differentiate yourself from the competition.
- Figure out your target. Are you marketing to the right audience? Do some research about your target market to make sure you are doing all that you can to reach them.
- Don’t be afraid to copy. There are some great marketing ideas out there. You don’t have to come up with something brand new! Check out the internet or even your competition to see what works for them. Then adjust to match your needs and goals.
If your current marketing efforts aren’t working, don’t get discouraged! There are plenty of ways to improve your marketing and improve your business.
How can you improve your marketing?
February 5, 2015
Wait. You’re NOT surveying your top clients? Your clients have tons of valuable information that will help you improve your business in ways you might never think of. But you have to ask. Many people are very willing to take a short survey. You can take those responses and analyze them (look our next blog for tips on analyzing) to strengthen your client relationships. Here are 6 tips for creating the best client surveys.
- Start it off simple. Your first few questions shouldn’t be complicated. Participants won’t bother to finish the survey. Keep it easy by asking yes or no questions or multiple choice in the beginning.
- Don’t waste your time. Make sure you don’t include questions just to take up space. It’s important that every question be well thought out with a goal in mind. Really consider if the information they are giving is necessary.
- Stay consistent. If you’re asking questions with a rating scale (like excellent through poor) make sure to keep it the same throughout the whole survey. If you switch it up, participants may get confused.
- Be specific. You definitely want to be specific, especially when using open-ended questions. The wording of a question really matters, and you want to make sure you’re getting an accurate response. If you want your clients to explain, make sure you tell them! Or you’re sure to get one-word answers.
- Test it out. It can be really helpful to get someone form the target audience (like a close client) that will take the survey before you send it. This way you can eliminate confusing wording or differing interpretations in your questions.
- Send reminders. Taking an optional survey can easily slip a busy client’s mind. Try to send reminder emails or updates to encourage clients to send in responses. Consider offering an incentive if clients respond.
Your clients are the best way to get truthful information about your business. Make sure you’re taking advantage of this data pool!
How do you survey your clients?
January 1, 2015
It’s 2015! Time to start the year with some brand new marketing techniques and strategies! Make this year about trying something different that just might get you noticed. The new year is all about setting goals for yourself and your business. Make sure you’re setting the right marketing goals to start 2015 on a good note! Here are 6 ways to change up your marketing for the new year.
- Keep that Contact. The only way to know how a client feels about you is to ask. Reach out to current clients to find out what they like and dislike about your service. This is a great resource for your business and an easy way to see how your clients see you.
- Make it Easy on Yourself. You want to be informed about your clients opinions, so make them come to you. Send out attention-grabbing emails or monthly postcards inviting them to take a survey, join you in celebration of an award, or click a link for something interesting. Having a “Call to Action” will get your clients involved.
- Enter a Competition. Make sure one of your goals for 2015 is to enter your business into a competition. This is a great way to get your business out there. Plus, you might even win! Then, you can contact your clients with the good news! Make sure to write a press release and include the win on your website.
- Consistency is Key. Make sure all of your marketing materials have your logo and information on it. Having your logo on business cards, letterhead, and your website makes you look official and legitimate. It’s important to build your brand, and the best way to do that it share your logo and company name on everything.
- Use your Community. This is a great starting point for your marketing. Make it a goal in 2015 to sponsor a local charity or sports team. This is a great way to show you contribute to the community while you gain exposure. Ask your clients where they are involved and start there.
- Stand Out. The most important thing to do in 2015 is to be unique. Without getting too crazy, you want to differentiate yourself and your business from the crowd. What makes you different (and better) than the competition? Find out your strengths and make sure people remember them with an interesting angle.
The new year is a perfect time to set goals for yourself and your business. Make sure you plan out your marketing goals early and make time to accomplish them. Whether you start small or go big this year, these marketing tips can make 2015 a great year.
What are your marketing goals for 2015?
December 11, 2014
You’ve heard the saying “there’s no second chance to make a first impression”, and they’re right. A client’s first impression of you and your business is extremely important. But how do you make a good first impression? Here are 5 ways to avoid making your first impression your worst impression:
- Your real first impression isn’t in person. If you’re meeting a client face-to-face, there’s a good chance they did some research. Their first impression of you came from your website or social media sites. It’s critical that you keep your online presence updated and accurate so clients feel confident about you before you even get a chance to say hello.
- Do your homework. Before you meet face-to-face with a client, make sure to look at their company website and personal social media. You can be sure your client looked you up, and you want to do the same. Having some basic information about the company and personal interests shows that you know your stuff.
- Look the part. Appearance is everything. Well not everything, but it’s definitely important. Looking put together leaves a better first impression. Not only will the client take you more seriously, you’ll feel more confident about yourself.
- Have a plan. Before your meeting, set some goals for yourself. Not just business goals, but social goals as well. Make an agenda for the meeting so you know where to focus your time. You’ll feel more prepared and less nervous if you know what you’re going to say.
- Be yourself. No one wants to have a meeting with a robot (unless it was an actual robot, that would be pretty cool.) Don’t get strait to business, make a connection. Don’t wait too long to start the meeting, but take the first 30 seconds to a minute to say hello, shake hands, and small talk before getting into it. This establishes trust, which is definitely a plus in a business relationship.
Follow these steps, and you’ll be sure to make your first impression a great one.
How do you make a good first impression?
October 16, 2014
You invest a lot of time and money into your marketing efforts. You know that tracking your exact marketing success is hard; there’s no simple way to do it. But you want to know where your success is coming from so you can continue with certain campaigns over others. It is much easier to track online marketing efforts than offline ones, but it is still possible. While this is not an exact science, here are some tips for keeping track of your marketing efforts:
- First things first. Make sure you have a running list of all your marketing campaigns. Even small ones. This allows you to compare and contrast results and organizes your efforts so there is less repetition and confusion.
- Differentiate. Try putting a separate phone number or email address on different campaigns you employ. This will allow you to see which marketing campaigns are driving customers. You could also tell customers to “mention this ad” or ask where they heard of you.
- Make it easy. One of the easiest ways to track your online marketing is with website analytics. Make sure you are keeping track of web page visitors and interested customers. One way to do this is with Google Analytics. (It’s free!)
Obviously all marketing efforts can’t be tracked exactly. Some people will see your ads and forget where, some will hear from a friend, and some will stumble upon you by accident. But you can use these simple tips to see what you can track and get the most out of it for your business.
How do you keep track of your marketing efforts?
October 2, 2014
You may have heard in your days as a professional the 80/20 rule. But what exactly is this mysterious concept? How can I use it to my advantage. How can it affect me? First, let’s look at what the 80/20 rule really is. In 1906, Italian economist Vilfredo Pareto noticed that 80% of the wealth in a free market economy is held by 20% of the people. The 80/20 rule (or Pareto’s Principle) has since been applied to many other parts of business. For example, 20% of the work for a project would take 80% of your time. Pareto’s Principle basically states that 20% is vital, while 80% is typically trivial. So that’s all well and good, but how can I use this knowledge to further myself and my business?
- Prioritize your day. Understanding the 80/20 rule lets you know that 20% of your day produces 80% of your successes. Figure out what that 20% is and really focus on it. Make sure that the important 20% gets done, even if you have to let some of the 80% fall by the wayside.
- Know your markets. If 80% of your profits come from 20% of your customer base, maybe you can change that. Figure out where your niche is and possibly expand your market to the other 80% of customers. Creating a wide target market can be beneficial for your business.
- Understand your investments. Specifically in marketing, about 80% of your results come from 20% of your marketing messages. Recognizing which messages people respond to will help you eliminate less successful campaigns.
These are just a few ways in which to use the 80/20 rule in your daily life. There are countless other areas where Pareto’s Principle can be applied, and you can find them! Keep the 80/20 rule in the back of your mind to strategize your day, or your business!
How do you use the 80/20 rule in your life?
August 7, 2014
As you should already know, networking is extremely important for anyone in any business. Making connections with potential clients is vital for growth. But after you meet someone new, how do you stay in their thoughts for the next time they need a lawyer or a new car or an accountant? Here are some ways to keep connected with people you just met, and how to make an impression.
- Immediate follow up. Sending an email to someone you just met can be a good way to solidify the connection. After you exchange business cards, you should have his/her information and be able to contact him/her that day. Suggest they join your email list or check out your blog.
- Offer something valuable. Write a weekly blog with interesting tips or send out a monthly newsletter to remind people you’re still around. Seeing your company name every month will make them familiar with your business, and offering value with your outreach will form trust.
- Don’t be afraid to get personal. Keep a list of people you meet and try to remember details about them. It doesn’t have to be much, but it can be helpful when sending a follow up email to ask how their daughter is doing in school or how their new deck is coming along. This makes people feel like you and your business care.
There are plenty of ways to keep in touch with new connections. Whether you contact people by mail, email, or even social media remember to always be the first in their minds.
What are some ways you keep in touch with clients?