January 25, 2018
Marketing Ruts… If you haven’t experienced one throughout your business’s life cycle, then please share your secrets with the rest of us. Rather you’d like to admit it or not, marketing ruts happen and they can be frustrating, discouraging, and honestly irritating. Why isn’t this working? Why am I not getting any responses? However, it’s a new month, new quarter and you’re ready to try something different but you don’t know how. You’ll always have the option to look back and review what worked and what didn’t in your previous marketing strategies. But, how can you dig deeper? Let’s look at some advice on helping your process of getting out of a Marketing Rut:
- Brainstorm the worst ideas possible. In a way, this sounds like it would be fun to do, am I right? When your marketing isn’t going the way you were expecting, it’s time to brainstorm your worst ideas possible with your team. Google search some marketing disasters and look at things that companies have done that they completely regret. Doing this will allow for us to notice what success looks like and makes us think, “what’s truly important in marketing?”
- Research outside of your industry. What are some companies that aren’t in your industry that are executing extremely well on describing their product?
- Research inside of your industry. Look at some of the most successful firms in your industry even if they are 20 times bigger than you. This will allow for you to notice things you don’t incorporate into your marketing strategy. Additionally, it will allow for you to see how they are describing their value proposition and other points, which in return will give you ideas on how you can successfully communicate information to your audience.
Getting out of a Marketing Rut can be what you make of it, so make it fun! Let us know what types of things you noticed in your research in the comments below.
May 11, 2017
Every day is a new and exciting opportunity to get things done, so why not make the most of it and do exactly that? Well, for some of us that’s easier said than done; but not to get discouraged… Below are 5 tips that you can utilize every day to ensure you reach your maximum daily potential and go to sleep feeling satisfied with what you’ve accomplished.
Tip #1: (BREAKFAST)
Everyone needs a good kick start to get their productive juices flowing in the morning; so make sure that when you’re waking up you’re getting the nutrients you need to fuel you for the rest of the day. It can be something simple, like yogurt and granola nuts, or a banana smoothie. Just make sure you don’t skip out on this one simple step because it truly makes all the difference in the world.
Tip #2: (EXERCISE)
Most of us don’t have the time to fit in a visit to the gym before work every morning; but then again, who said you have to go to the gym? Morning exercise can be as simple as getting out of bed and taking a few extra minutes to stretch out and do some aerobics before hopping in the shower. Come up with a simple 5-10 minute routine that you can hold yourself to and try to make as much a habit of it as brushing your teeth. You’ll thank yourself later when that early evening crunch time roles around and you notice you’re not as tired as you used to be.
Tip #3: (ORGANIZE)
Your bedroom, your kitchen, your car, and your office are all things that you should capitalize on when it comes to organizing. Take a few extra minutes before you go to bed each night to put things in their rightful place or to pick out an outfit that you intend to wear the next day. You don’t want to be scavenging through your closet in the morning when you should be eating the breakfast we talked about in tip #1. Try to keep things as neat and easy to find as possible. Not only will it make things easier on you, but it will also help your mind to relax and focus on your daily tasks.
Tip #4: (SMILE)
Cheesy, right? (No pun intended)… But seriously, studies show that people who smile more tend to have higher energy levels than people who have stern expressions on their faces throughout the day and are also more likely to have positive interactions with others. Don’t feel dumb or shame yourself for smiling, you’re doing yourself a favor! Plus people will notice it and you’re more than likely to notice a positive change in your daily interactions. So what’s there to loose? Give it a try!
Tip #5: (NAP)
Nap time is not something that is only confined to pre-schoolers. In fact, adults need nap time just as much if not more than kids do. If your schedule permits it, try to find 20 minutes a day to fit in a power nap. Studies show that the average adult increases their productivity by 5% when they take a 20 minute nap sometime during the course of their typical work day. This is crucial, and if you can manage it, do it! Even if it means using up some of your lunch break.
February 16, 2017
With the new year over a month away already, we are all starting to feel the lag. Procrastination is something that effects everyone, some worse than others, but it’s always there. Here are a few helpful tips on how to avoid procrastination in your daily tasks, until you make it to your much needed break!
- The first thing is always make a plan. Set a goal for yourself, both short term and long term, and then work backward. Figure out what needs to be done first, and then get working! It always feels good to check something off a list so there is a little motivation to start with.
- Then, make sure to switch things up. If you have hit a road block, aren’t sure where to go or can tell nothing productive is happening just move onto another task for a little bit. Just be sure to circle back around!
- It’s important not to stress yourself. When making your plan or as things come up during the week move things around. You need to be realistic in your goals because when there are too many things on your plate you become less productive.
- Don’t forget to make some time for you. If it’s constantly work and no play you will always be procrastinating and stressed out. It’s vital that everyone has a little down time. When you’re at work that means take a break. Get out of the office for lunch. It also means when you leave work for the day or the weekend try to separate yourself mentally.
- The last point, and maybe most important, is be nice to yourself. Everyone procrastinates. Everyone gets stressed out. But be kind to yourself because it’s okay! The hardest part of a project or task (or going to the gym for that matter), is just getting started.
What are your best tips for avoiding procrastination?
February 18, 2016
Video content is a great way to communicate your brand to your customers. In fact, 74% of all internet traffic in 2017 will be video according to Invodo. Whether or not you like video content, it’s here to stay. Here are 6 tips for creating great video content.
- Know your audience. It’s important to understand who your target market is for a variety of reasons. But for video, you need to know what kind of content they enjoy watching. Should you film a formal interview, a positive testimonial, a funny monologue? This is up to your company, your brand, and your consumers.
- Keep it simple. It can be easy to make grand plans for creating video content. Maybe you think you should release a video day or use green screen, but think about what you’re actually capable of. Create a reasonable schedule and stick to it!
- Practice Practice Practice. You’re not going to get the performance you want on the first try, so rehearse it! Get everyone in the video to go over the script and vision a few times before you actually shoot! It’ll be easier to film if you feel confident about the performance.
- Give answers. If you don’t have any ideas for what to make a video about, try answering common industry questions. Think about things your clients ask you and make a list. Answer the questions on the video and use it as content on social media or your website.
- Now what? Now that you’ve created your video, what now? There’s no point in making a video that no one will ever see. You have to promote it! Share your content on social media, include it in blog posts or newsletters, and utilize SEO best practices.
Video is the way of the future. Now, you should feel better about creating video content!
What tips do you have for creating video content?
February 4, 2016
You want your customers to be happy. You make them a priority (and well you should). But don’t forget about who interacts with those customers: employees. Happy employees are 10% more productive than unhappy employees. So how do you make employees happy? We’ve collected 5 tips for keeping employees happy.
- Keep your employees in the loop. Keeping secrets from your employees is not the best practice. People like to understand the work they’re doing and why they’re doing it. Try to give your employees the big picture, instead of doling out meaningless tasks. Your employees will appreciate your trust in them.
- Work-life balance. Happy employees do something other than work. Let your employees have a life outside of their job. Stress the importance of a work-life balance to your employees so they don’t start to resent the job they have.
- Flexible work options. This may not be something every company can do, but try to offer flexible work options. Let someone come in from 10-7 instead of the usual 8-5. Allow working from home on some occasions and be lenient about scheduling. As long as employees are doing their work, flexible options make them happier.
- Recognize success. If you are the kind of boss that only comes around when there’s a problem, there’s a problem. Make sure you reward employees for their hard work, even if it’s just stopping by their office to say “good job” or sending an email to the company identifying the success. Employees want to feel like they matter and their work will not go unrecognized.
- Respect. This may seem obvious, but respect your employees. Treat them how you would want to be treated. It may be hard to see things from their point of view, but try to understand where they’re coming from. Allowing employees to be autonomous usually makes them more satisfied in their job. They will then respect the job and respect you in return.
Take these tips and see if your employees become more productive. I have a feeling they will.
What tips do you have for making employees happy?
January 21, 2016
You have a LinkedIn profile. Maybe because you read about it online or someone wanted to connect so you created a page. But do you know how to get the best our of it? LinkedIn is a great way to meet new people, connect with old colleagues, and get a job. Here are 5 tips to help you with LinkedIn. If you want more tips, you can find them here.
- Edit your URL. This is the link to your profile page. http://www.linkedin.com/whatever-you-want-it-to-say. You can make it your name, your business, or anything you want. It looks cleaner than random letters and numbers and way easier to remember. For instructions on how to change your URL, click here.
- Professional Headline. This is the sentence that is displayed below your name. The default is your current job title, but it’s not the requirement. This can say anything you want, so get creative! Instead of writing you job, write what you do. Do you solve problems? Do you help people? Do you create something? This gives you more personality and shows what your job means. For instructions for changing your professional headline, click here.
- Sending a Connection Request. When you ask someone to connect, especially someone you don’t know very well, customize your message. LinkedIn allows you to change the message from the default “I’d like to add you to my professional network on LinkedIn.” This is boring and impersonal. Remind them how you know them and why you want to connect. Here are 6 more approaches to sending an interesting invite.
- Notify your Network. When you change something on your LinkedIn profile, your connections see it in their feed. This can be annoying, especially if you’re making minor changes. You can turn this feature off, so you can make changes in private. Don’t forget to turn it back on, however, when you make a major change like changing jobs or adding a certification. To turn this on and off, check out the instructions here.
- LinkedIn Blog. Keep up to date on LinkedIn tips and tricks on the LinkedIn blog. They frequently post about techniques and other professional advise. Check the blog every so often to stay recent on new developments on the site.
LinkedIn is a great way to connect professionally and easily. Take advantage of these tips and share any tips you have with us!
January 7, 2016
So you’ve decided to start a blog. You probably have some questions or concerns, but fear no more. We’re here to five you 4 tips for writing a killer blog. If you want more tips, check out an earlier Three Point Marketing post of 5 Tips for a Great Blog or any of these posts.
- Hyperlinks. See what I did there? Hyperlinks to older blog posts you’ve created as well as outside links to more information shows you did your research. This increases your SEO and more people will find your blog. Hint: always make sure your hyperlink opens in a new tab.
- CTA. Your call-to-action is important in a post. It’s what you want your readers to do after they finish reading. This could be signing up for emails or downloading an ebook. For CTA best practices check out this post.
- Keywords. Repeating your keywords in your heading, title, and throughout your blog is important. It increases SEO! Have a long tail keyword so you only get readers interested in your specific post. This makes readers happy because they find exactly what they need.
- Length. Ever wonder what the length of your post should be? According to Buffer, your post should be about 1,600 words. Check out their infographic below for more stats on ideal lengths.
What are some blogging tips you’ve come up with?