3 Tips to Best Utilize Idle Time

July 7, 2016

Oftentimes we view time as our enemy, or something that is limiting our productivity. Instead, time should be looked at as our greatest asset. What we choose to do with our time at work, at home, our free time all have the potential to positively influence our lives. Even when you do have some free or idle time it is possible to utilize it to benefit both you and your organization.


Here a couple ideas for positive ways to spend your free time:

  1. Read books. While this may seem like a mundane task at times, successful people never stop reading. Whether it be fiction, nonfiction, autobiographies, etc. the goal is to further open your mind to the world around you. Exposing yourself to new ideas and cultures can only improve the way you conduct yourself and respond to situations around you. In many cases you may even learn something new or build new skills. Not only that, you build your vocabulary and your writing skills. If reading is really not your thing, take advantage of audio books! Essentially, keep learning.
  2. Exercise. Exercising has been proven to not only improve your physical health, but your mental as well. Take as little as 30 minutes after work or some time on the weekend to get your blood pumping and relieve a little bit of stress. Getting on a regular exercise schedule can also help you become a more disciplined individual, and help reduce long term effects of stress. 
  3. Volunteer. It doesn’t matter where, how, or what you do, but get out into your community and give back. Not only are you helping improve the community around you, but giving back leads to higher levels of happiness. This is not an overly demanding commitment, and you will find the benefits are far more rewarding than anything you could have expected.

There are many, many more things that you can do to maximize your free time, but there are a few that are most highly recommended. They are not stressful, they are not difficult but they will help you become a more educated and relaxed human being. In doing so you are not only helping yourself but all those around you.

What do you do to best utilize your time?

Are you putting too much pressure on yourself?

April 28, 2016

This might sounds crazy but sometimes perfect isn’t always the way to go. Sometimes you have to let something go that’s “good enough”, and that’s okay. In marketing, you might be hesitant to send out that blog post that isn’t quite how you’d like it, you might refrain from starting a Twitter account because you don’t think you have good content, and you might not even bother with any marketing efforts at all because you don’t know how.

Trust us, its better to put yourself out there and be in the conversation, even if you’re not perfect. It sounds daunting, but you probably do this all the time on other areas of work. Sometimes you have to meet a deadline and if you only had another week it could be so much better; but you don’t. So you give them what you have and its enough. Marketing isn’t any different, so why do people act like it is?

Its because there aren’t any hard deadlines. You haven’t created a time pressure for your blog posts or your social media posts. You haven’t introduced the expectation that clients receive a birthday card or a newsletter. This is the key. Creating this pressure on yourself allows you not to worry about perfection, but about consistency.

Once you get into a routine, you won’t worry so much about the perfect post or the best Tweet. You can join the conversation and people will respond to that. Don’t let yourself get so caught up in perfection that you don’t do anything at all. There’s no such thing as perfection.

Are you putting too much pressure on yourself