3 Ways For Your Brand to Gain Attention

September 13, 2018

Ever noticed a new restaurant in your area and wonder what’s their future outlook is? All of the sudden, two months later, it becomes the new “hotspot” in town. You think to yourself, “What’s their secret? How did they market so well that they grew so much in just a few short months?” One thing that we know for sure is that their branding is strong and they know exactly how to express who they are. A company’s brand reflects their identity. Branding is what draws clients in and keeps them coming back for more. Here are three ways to get your branding noticed:

Be unique. I think within the financial industry, it’s easy to get stuck and do exactly as your peers. However, what’s going to differentiate you is your uniqueness. Often, something that doesn’t fit in will stand out. What are you doing that’s different in your industry?

Switch up your promotion techniques. Yes, having a billboard that some drivers will notice occasionally could serve as a form of advertising, but I always suggest marketing to your specific target market. Whenever you’re brainstorming ideas, think of questions such as:

  • Where does my client spend their time when they’re not working? What are they involved in?
  • How do my clients find their information? Is it via internet, books, magazines, etc.

Let’s say your client is an important businessman who spends a lot of his time attending networking events. Rather than purchasing a 30 second radio ad, you could purchase tickets to these events and invite your prospects.

Consider creative partnerships. Think of businesses that also cater to your target audience. These types of strategic partnerships are an essential component to differentiate your services amongst your competition.

In conclusion, dare to be different and see where it takes your business!

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5 Ways to Fix Your Marketing

March 19, 2015

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You look at the facts and you realize your marketing isn’t working. But what can you do to improve? Lucky for you, we have just the answer. Here are 5 ways to fix your marketing:

  1. Just ask. If you look at Three Point Marketing’s last several blogs, we talk about surveys and how to use them. So do it! Ask your customers what they want and you may be surprised what you can learn.
  2. Get responses. Creating marketing materials is a great start, but if you aren’t getting responses it may be time to change it up. Try something new to elicit more responses!
  3. Know your stuff. Can you concisely say what your business does? Make sure you have a solid elevator pitch (check out our blog about elevator speeches for ideas! https://threepointmarketing.wordpress.com/2014/06/12/thirty-seconds-to-success-how-to-perfect-your-elevator-pitch-with-5-easy-tips/) You have to be able to sell yourself quickly and differentiate yourself from the competition.
  4. Figure out your target. Are you marketing to the right audience? Do some research about your target market to make sure you are doing all that you can to reach them.
  5. Don’t be afraid to copy. There are some great marketing ideas out there. You don’t have to come up with something brand new! Check out the internet or even your competition to see what works for them. Then adjust to match your needs and goals.

If your current marketing efforts aren’t working, don’t get discouraged! There are plenty of ways to improve your marketing and improve your business.

 

How can you improve your marketing?


To niche or not to niche? That is the question

May 15, 2014

Our answer: niche! Keep reading to find out why.

You may think finding a niche audience for your clientele is just going to slim down business opportunities and make it harder to find clients. But in reality, it will make marketing practices easier, bring in more referrals and strengthen the services you offer.

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Why do you need a niche audience?

If you know exactly who you’re trying to market to, you can spend less time and money on widespread marketing efforts. When members of a target audience have similar interests and needs, you’re able to send one clear, central message to all of them.

Most people tend to associate — professionally and personally — with other people like them, which makes it easier for you to expand a niche client base. If each of your clients has at least one similar friend, family member or coworker you can contact, then you’ve already doubled your numbers.

With a niche audience, you also have the opportunity to develop newer and better ideas to serve this clientele. If you know all of their basic needs on the same general level, you’re able to focus more on the approach each client specifically requires.

How do you find your niche audience?

Start by evaluating your current clients and what they have in common. If all your clients don’t seem to have similarities, try to narrow in on your top clients — the ones who give you the most business or who you get along with best. Some things to consider when analyzing your client list: age, occupation/profession, income, location or even simply the services they need. Ideally, your niche audience should have all these things in common.

So you’ve already looked at your clients, and of course they’re important, but now you might need to focus on yourself. What do you bring to the table? Think about the services you offer or specialties you offer within your industry. If you know what sets you apart, you can use that expertise to serve clients who need that specific kind of service.

Once you’ve come up with a tentative audience to be your niche, you can start reaching out to them.

How else have you found your niche?

Three Point Marketing offers marketing support for professional service providers such as financial planners, attorneys, and accountants.