March 19, 2015
You look at the facts and you realize your marketing isn’t working. But what can you do to improve? Lucky for you, we have just the answer. Here are 5 ways to fix your marketing:
- Just ask. If you look at Three Point Marketing’s last several blogs, we talk about surveys and how to use them. So do it! Ask your customers what they want and you may be surprised what you can learn.
- Get responses. Creating marketing materials is a great start, but if you aren’t getting responses it may be time to change it up. Try something new to elicit more responses!
- Know your stuff. Can you concisely say what your business does? Make sure you have a solid elevator pitch (check out our blog about elevator speeches for ideas! https://threepointmarketing.wordpress.com/2014/06/12/thirty-seconds-to-success-how-to-perfect-your-elevator-pitch-with-5-easy-tips/) You have to be able to sell yourself quickly and differentiate yourself from the competition.
- Figure out your target. Are you marketing to the right audience? Do some research about your target market to make sure you are doing all that you can to reach them.
- Don’t be afraid to copy. There are some great marketing ideas out there. You don’t have to come up with something brand new! Check out the internet or even your competition to see what works for them. Then adjust to match your needs and goals.
If your current marketing efforts aren’t working, don’t get discouraged! There are plenty of ways to improve your marketing and improve your business.
How can you improve your marketing?
March 5, 2015
Since reading our last two blogs, you made a client survey and analyzed the data you received. Now how do you turn this into marketing? You can use the results of your data to market to your top clients and get better results. Here are some ways to turn your survey results into marketing:
- Pay Attention. See what your clients are saying about you and adapt. If your data says that your lobby is a reason clients feel uncomfortable with your business, do something about it! Then write about it in your monthly newsletter or send out a special email drawing attention to your new-and-improved space. This shows that you care about your clients and improving yourself.
- Publish the Results. This is another way to get your client’s attention. Write a report and invite your clients to read it. This proves that the work your clients did answering the survey mattered. It’s a great way to let your clients know what your company is working on and keeps them in touch with your business.
- Compare and Contrast. Use the data you got from your survey to compare yourself to the competition. Look at what your strengths are and use those to your advantage. Advertise that clients reported “trusting your employees” or “timely and friendly service”, depending on what your results show. Customers will respond to client-provided options.
Surveys are a fantastic idea for any business that wants to gain insight. Surveys are a great way to connect with clients and find out their opinions. After organizing that data, you can use it to improve your business and tell your clients about your new improvements. So, why aren’t you using surveys yet?
How do you market your survey results to top clients?
February 19, 2015
You’ve made a great survey (using tips from our last blog) and have the results from your clients. What now? The next step is reading and analyzing your data to make it useful. A bunch of filled out surveys aren’t going to do you any good if you can’t examine the results and use the information to improve yourself and your organization. Here are some ways to go about analyzing your survey data.
- Start at the beginning. Go back to the original goals of the survey. What did you want to accomplish with this survey? What kind of information did you want to receive? You want to make sure you are focused on the right part of the data.
- Research Questions vs. Survey Questions. Next, you want to organize your data by putting the research question (or your goal) next to the questions that give you informant about that goal. For example, if your research goal was to find out how people rate your office atmosphere, you would put that next to the survey questions “Do you feel comfortable in the office” and “How would you describe the feeling in the office.” This will allow you to target specific questions quickly.
- Trends. Once you have your survey organized, you can start to look for trends in the data. Frequent similar responses can point to a potential flaw in your organization that can be benefitted by change. If many people respond negatively to an aspect of your business, it may be a reason to look into altering that aspect.
- Use it! Now that you have some organized data it’s time to use it! If you find a trend in your data that seems reasonable, make a change! Listening to your customers is the best way to make them happy. When your customers are happy, your business is happy!
Analyzing the data from client surveys can be a great way to find out information about your business. Client surveys can tell you problems your clients have with your business. They can also tell you what clients like about your business and want you to continue doing. Analyzing this data can be extremely beneficial for your organization, so make sure you don’t let it go to waste!
How do you analyze your client survey data?
February 5, 2015
Wait. You’re NOT surveying your top clients? Your clients have tons of valuable information that will help you improve your business in ways you might never think of. But you have to ask. Many people are very willing to take a short survey. You can take those responses and analyze them (look our next blog for tips on analyzing) to strengthen your client relationships. Here are 6 tips for creating the best client surveys.
- Start it off simple. Your first few questions shouldn’t be complicated. Participants won’t bother to finish the survey. Keep it easy by asking yes or no questions or multiple choice in the beginning.
- Don’t waste your time. Make sure you don’t include questions just to take up space. It’s important that every question be well thought out with a goal in mind. Really consider if the information they are giving is necessary.
- Stay consistent. If you’re asking questions with a rating scale (like excellent through poor) make sure to keep it the same throughout the whole survey. If you switch it up, participants may get confused.
- Be specific. You definitely want to be specific, especially when using open-ended questions. The wording of a question really matters, and you want to make sure you’re getting an accurate response. If you want your clients to explain, make sure you tell them! Or you’re sure to get one-word answers.
- Test it out. It can be really helpful to get someone form the target audience (like a close client) that will take the survey before you send it. This way you can eliminate confusing wording or differing interpretations in your questions.
- Send reminders. Taking an optional survey can easily slip a busy client’s mind. Try to send reminder emails or updates to encourage clients to send in responses. Consider offering an incentive if clients respond.
Your clients are the best way to get truthful information about your business. Make sure you’re taking advantage of this data pool!
How do you survey your clients?