Give a little to get a little

September 4, 2014

Marketing and strategy

A great way to market your business is with sponsorships. But what exactly is a sponsorship? And how does it help my business? A “sponsorship is a financial or in-kind support of an activity, used primarily to reach specified business goals”. The organization or activity being sponsored usually gives recognition at their event or in some other way to the sponsor. So now that we understand a little more about sponsorships, why give money to these organizations?

  • Niche Markets. Giving money to an organization gets your business recognition in a new and different way. Showing your support for something gets your name out there to people interested in a cause. Your business is exposed to new potential customers that already have positive feelings towards your company.
  • Get a Leg Up on the Competition. Providing a sponsorship can set you apart from other companies in your industry. Sponsorships can introduce you to new customers that your competition is vying for. Sponsorships also allow small companies to compete on the same level as large corporations with equal or more impressive sponsorships.
  • Choose you Comfort Level. Many sponsorships offer different packages for the same event. You can pick a level that you and your business are comfortable with and still get recognition. Some packages might make more sense for your business, while others would be too much or not enough.

Sponsorships are a great way to market your business, while at the same time helping an organization or event you care about. You get good exposure in a positive light, while staying in your comfort zone. Sponsorships can be a great way to stay ahead of the competition and market your business in a simple and effective manner.


What sort of sponsorships are you involved in?