Tips On Acing Your Headlines and Titles

July 12, 2018

Whether you are writing your own blogs, social media posts, or are having to take over for your marketing team for a little bit, everyone gets stuck on the simple aspect of titles and headlines. It sounds like a minor detail, but, imagine this: you wrote a fantastic post that you think will benefit your clientele, prospects, and people who are generally interested in learning about finances and your services. However, the title doesn’t portray that and no one ends up opening the post. Today I’m going to focus simply on headlines and titles that’ll get those people to open your fantastic posts (and don’t limit this, it could apply to email titles, proposals, etc.) Nowadays with pretty much everything becoming digital, simple things such as this could make a big difference in differentiating yourself from the various articles out there.

TIP #1

Provide the benefit right away in your article/blog post/social media post. Let’s take the example from earlier. You wrote a post that has beneficial information to your clients/prospects while also explaining how your services can help. And let’s say that this post allows for people to successfully buy a home loan. Your title, for example, could be something like this: Eliminate stress with a “Stress Free” home loan.  

TIP #2

Keep it short. When people read the headline, they can already get a sense of what the article will be like. So taking something from “Our company focuses all of our time to save our clients money” into “Save more with *insert company name*” allows the reader to not feel overwhelmed by the title.

TIP #3

Use more verbs than adjectives. Using too many adjectives could create skepticism for your audience whereas verbs pull the audience in. Just think about it, two of our most famous headlines in history are: “Got Milk?” and “Just Do It.” 

TIP #4

Last but not least, be authentic. Be straightforward about what you wrote in your article and make sure that the benefit that you’ll provide in the headlines is located in the article/post.

 


Amaze Your Clients in One Simple Way: Social Media

April 26, 2018

So you are looking to expand your business and gain more clients… You’ve been doing everything that you need to do but you’re looking for that extra increase in clients. I have great news for you. One of the best ways, that’s increasing yearly, is: social media. In a recent study, 86% of financial advisors reported that utilizing social media while increasing activity has helped them gain more clients. That’s a 37% increase since 2013!

What’s their secret in being successful on social media? For starters, having social media accounts such as LinkedIn, Twitter, Instagram and Facebook isn’t enough. You must engage with your audience, whether that’s responding to Tweets or sharing financial tips that are relevant.

I’d like to leave you with some quick tips that can help you effectively utilize social media while still following regulations of the financial industry: have a primary social media platform. If you haven’t found one yet, LinkedIn is a great platform and a lot of professionals use it. Become dominant and strong in your chosen social media platform and then experiment with others. The different types and numbers of social media platforms will depend on your “audience” and target clientele. Also, it’s important to constantly be listening and learning. What are other businesses in your industry doing on social media? What are they good at? Bad at? If you see a personal connection have a life event such as a wedding or graduation, don’t hesitate to reach out and congratulate them! Lastly, share useful content and be personable. There’s a reason someone is following you or is your connection and that’s to gain insight. Share with them your brand, relevant financial material, and your personal content that reflects your brand.


5 Tips on Perfecting Your Online Presence

March 29, 2018

Within this day and age, technology is in every aspect of everything that we do. You can order pretty much anything and plenty of employees have started doing business right in their home. I mean, Amazon has same and next day delivery! Crazy, right? With that being said, online presence is more important than ever before. I’d like to provide you with 5 tips today that you can utilize to ensure effective online presence.

  1. Make sure the domain is your own, simple, and clean. You don’t want to overwhelm your users by having a long domain. For example: https://www.threepointmarketing.com. The domain of the website is: threepointmarketing and .com. Other examples of domain extensions (.com) include: .net, .info, .co, .org. With all of the different websites nowadays, domain registry is pretty competitive. Here are a few domain extension examples in the financial and legal industries:

.finance, .financial, .investments, .loans, .tax, .legal, .attorney, .lawyer

  1. Email. After you’ve created your amazing domain, it’s important to make sure that you have a professional email. What exactly does that mean? A lot of the time people use their Gmail and Yahoo accounts which are great resources, but, who seems more credible between these two emails:

jodiebinning@gmail.com or jodiebinning@tpm.com

Having a professional email truly allows for your prospects and clients to stay confident.

  1. Easily searchable content. Can I navigate through your website with ease? Does your content stand out? Is it interesting? Here are three effective rules that everyone should utilize when building out or restructuring their website: stay consistent, provide search engines so that users can easily access the information they’re searching for, maximize your media: text, pictures, videos, etc.
  1. Can I effectively utilize your website through my phone?The answer should be yes. A lot of your clients are on the go and sometimes checking for updates through your website is more convenient for them. According to Impact, 57% of users say they won’t recommend a business with a poorly designed mobile site. Here are some tips on making sure your website is mobile-friendly: don’t make a separate mobile-friendly website, utilize responsive design, structure your font sizes and button sizes appropriately, and use high-resolution images.
  1. Active Social Media. So, you have this awesome and effective website, contact information and your business “why.” What actions are you taking to make sure your online presence is being “spread?” One great tool for this is being active on social media. Some of those platforms can include Facebook, Twitter, and Instagram. Some tips on ways you can stay active on those websites include: post content regularly, address any feedback or reply to messages, post on variety of different topics, and most importantly: be friendly, appropriate, and stay relevant.

Have you found success in your online presence? Let us know how in the comments below!


Don’t let social media scare you!

November 3, 2014

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Social media may seem like a frightening concept but don’t let that discourage you! It can be overwhelming at times, we know! Once you break it down to small, manageable pieces it won’t seem so bad! There are a few important aspects that you should make sure to remember:

  • Have a website. We can’t stress this enough. The first thing people do is look you up online, and the more you have out there the better! Be careful though, having a poorly designed or functioning website can cause customers to look elsewhere.
  • Start slow. Don’t get ahead of yourself. Trying to post a tweet every hour or making a Facebook event every day is going to push you to the limit. Wait until you win an award or find a relevant article to share something online. Your followers will be grateful for the discretion.
  • Create a blog. A blog is a great way to share your knowledge with your customers and prove you know what you’re talking about. Blogs are convenient because you decide the frequency of the posts and their subjects. Start off with a post a month and make sure to share it on your website or with your email database.
  • Don’t be afraid to ask for help. Having an substantial online presence is a full-time job; so maybe it’s time to make it one! Consider hiring someone to manage your social media. If you’re not ready to make that sort of commitment, there are plenty of companies you can outsource your social media to. That way you have excellent social media and you have time to focus on your business.

Social media doesn’t have to be as scary as it seems. There are plenty of small steps to take before jumping into the social media pool. If you’re still frightened, don’t worry! Let someone take over your website and your fears!

What scares you about social media?

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Happy Halloween!


Social Media: More Than Just a Website

February 4, 2014

Company sites have been all the rage in online marketing throughout the 2000s.  They can provide sufficient details on services, mission statements, FAQs, contact information and more with the simple search of a company name.  While these websites still readily host all of this content, new platforms have recently taken the front seat in marketing strategies of business firms and organizations.Business-Social-Media

Companies are devoting more time, people and resources to having a social media presence through blogs, Twitter, LinkedIn and more.  The interactive nature of these sites and applications allows businesses to connect with existing, and prospective, clients on a deeper level to create a tighter relationship.

Focusing too much on your website?

We’re not saying your company site isn’t important.  Clients still want to have all your information available to them in one, easy to use location.  But that doesn’t mean they don’t want to be able to interact with you as well.

So, why not just give clients a call or send out traditional snail mail? 

Professionals born into this digital generation have no hesitation utilizing social media in business practice, but not everyone sees the benefits.  In order to keep a traditional organization afloat in an increasingly technological world, companies need to be wherever their clients are.

Think your clients aren’t using social media?

It may seem that companies you connect with still aren’t on social sites, however these online databases are the quickest growing channels of communication. Read the following statistics on the use of social media and its impact on business practices.

  • 76 percent of companies are using social networking for business objectives.
  • 55 percent of Americans aged 45-54 now have profiles with one or more social networking sites.
  • Every second, two new members join LinkedIn.
  • 53 percent of Twitter users recommend services or products through their account.
  • Close to 50 percent of legal firms reported that blogging and social networking helped produce leads for new clients in 2012.

The direction in which today’s business world is heading suggests that companies need to set an online presence.  Social media can be one of the simplest, quickest, most economical ways to promote your services – and to get others to do it for you.  If you want to dive in, but aren’t sure exactly what you’re doing, a good place to start might be finding out which social media sites your clients, competition, and similar or partner organizations use.

Have you joined in on today’s social media marketing? If not, are you ready to get started?

Three Point Marketing offers marketing support for professional service providers such as financial planners, attorneys, and accountants.