We’ve told you before, but we’ll say it again: Relationships matter! Many of us think professionalism means keeping our personal and social feelings aside, but that is becoming a practice of the past.
Clients (and prospective clients) will often meet plenty of professionals who they know are good at what they do. But they won’t use all of them; when it comes down to it, people choose someone they simply like. Our personal relationships bind together our business relationships like social glue.
From the social perspective — your current personal relationships are good for earning new business connections.
- Friends and family already trust you, so they will use you when they need the services you provide
- These same people are also going to refer their friends and familyto your business
From the business perspective — developing current business in a social aspect is good for retaining and building your network.
- Referrals increase exponentially through professional introductions
- Clients will return if they didn’t dread working with you before
- They also come to you for even more services when you’ve earned their trust you
Not everyone you know personally will always come to you for business, and not all clients will become your new best friend right away. These changes will happen over time one client, one friend at a time. But that doesn’t mean you shouldn’t get started now!
How do you make friends and clients part of your social glue?
Three Point Marketing offers marketing support for professional service providers such as financial planners, attorneys, and accountants.