4 Things to Learn Online Today

November 10, 2016

No matter the field you are in, the internet is your friend. It is your number one resource, so use it! There are so many skills and programs you can easily learn with the click of your mouse so why not take full advantage. These are just a few of the things you can learn.

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  1. Search Engine Optimization (SEO). Of all the skills you can learn this is easily one of the most important. You can boost your sales and customers will be sent to your website left and right. Here are a couple resources.
  2. Languages. This may not be something that would immediately come to mind, but in this day and age so many things are international. If you are new to the job market or simply looking to expand, honing a second or third language will put you far above the rest.
  3. Copywriting. Copywriting is another skill that is of high importance. Being able to write copy that sells people on whatever goods or services you are providing will be a huge success factor.
  4. Web Development. Your website will connect you with the world around you. Being able to create your own design and brand is a great skill that can be carried with you throughout your career.

What skills have you found the most useful in your career?


5 online certificate courses to improve your marketing skills

October 1, 2015

No matter who you are or how long you’ve been in the marketing game, you can always collect new skills. Luckily for us, the internet is chock full of certifications (and some are free!) So take a Saturday afternoon and check out some of these certificates to improve your marketing skills:

Hubspot Academy.  This is a gold mine of information. There are 5 certifications on Hubspot Academy, including the Inbound Certification, Hubspot Certification, Partner Certification, Hubspot Design Certification, and Contextual Marketing Certification. While some of these are only open to Hubspot customers, 2 are free and open to everyone!

Google Analytics Academy. There are 5 courses available on Google Analytics Academy. Each one is free and includes videos and short quizzes to assess your knowledge. Many companiesGoogle Marketing Certifications use Google Analytics to assess their website and social media success, so knowing how to use Google Analytics inside and out can be extremely beneficial.

Google Adwords. To be certified as a Google Adwords certified professional, you need to pass the fundamental adwords exam, plus 2 of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. You may want to sign your company up as a Google Partner to reap the full benefits.

AMA Professional Certified Marketer.  This “is a career-long commitment that demonstrates to current and potential employers, peers and clients that you have mastered core marketing knowledge and principles. It also shows your dedication to staying current in the marketing field and upholding the highest professional standards.” This certification costs $75 to apply, plus the exam fee ($450 for AMA members, $650 for non-AMA members).

Hootsuite University. On Hootsuite, you can learn the fundamentals of social media marketing online for free! There is also Hootsuite University and a Social Media Certification available for ($21 a month and $199 respectively).

While these certification and education programs are great, they are only a few of the thousands of resources available to aspiring marketers.

What courses have you benefitted from?