Move your marketing off the back burner

April 17, 2014

BurnerWhy does marketing your business always seem to get put on the back burner? We get it, you’re busy! But these easy marketing strategies won’t take much time and they’re well worth what you’ll get out of them.

1. Network – You’ve heard it before but we’ll say it again, you’re never going to make connections if you don’t interact with new people. Networking is a great opportunity to meet potential clients in a casual setting, but you still have something to gain even if you’re not with your target market. Simply putting a face and personality to a name goes a long way in the referral business. Sometimes it really is all about who you know.

2. Go digital – In today’s world, people turn to Google first for everything. Potential clients are going to look you up, there’s no doubt about it. But will they like what they see? Take a little bit of time to update your website, add information to social media or post new content. If they can’t find anything about you online, they’re probably not going to contact you for business.

3. Host – Sometimes you have to give a little to get a little. Hosting a brief, educational event for your target audience will get them interested in what you have to say and offer. You don’t have to give them a free session, but offering a little advice about common mistakes or current issues every person is facing will show them how good you are. Next time they find themselves in trouble, you’ll be the one they turn to for help.

4. Send information – Even people you’ve met three or more times will likely forget who you are. Periodically (we suggest regularly) send a brief newsletter to your clientele and prospects. It will remind them of you. This could be a simple hello, a review of what you’ve been working on, new things you have to offer, or maybe something calendar relevant. Whatever you want to say, send it out so clients will have it to use, to pass along, or to keep in mind for the future.

So maybe you don’t have time to put your entire focus on marketing right now, but start with these simple steps and you’ll be off to a good start. Marketing is essential for new business, and you don’t want to miss out!

What moves are on your marketing short list?

Three Point Marketing offers marketing support for professional service providers such as financial planners, attorneys, and accountants.


Mom was right… You need to say thank you

March 27, 2014

The holidays may be over, but that’s no reason to stop being thankful. Giving thanks shows those surrounding your business how much you really value them. You should make it a habit to thank the people who contribute to your success – employees, clients, businesses that help you along the way and more.

We’re often too busy trying to get on with the next big thing to think about sending out thanks, but you may only need to spare an hour, half an hour, sometimes even just 10 minutes of you time. Thank you goes a long way when it comes to doing business.

These are some times when you should be giving thanks:

  • Business with new (and returning) clients
  • An associate has been particularly creative, prompt, helpful, etc.
  • Project milestones or completion
  • Referral from a friend, family member or another business
  • Any business opportunity – whether you get the deal or not

It doesn’t have to be a grand expression; a simple thank you will usually do the trick. But that doesn’t mean you shouldn’t put any effort into it. Small, thoughtful actions are more than enough to show people your appreciation.

Here are some ideas of showing gratitude to those around you:

  • Mail or drop off a handwritten card
  • Stop by with a small gesture like coffee or tea
  • Reward employees with gift cards or other small gifts
  • Hold fun team gatherings outside the office
  • Sometimes a phone call or an email is OK if you truly don’t have the time to do more – be sure to make these come across particularly intentional and personal

If regular thank you’s aren’t part of your business practice, they should be. The quality of your work is important, but ultimately it comes down to the way you do business that will bring in (or turn away) clients.

Thank You in cut out magazine letters

How do you say thank you?

Three Point Marketing offers marketing support for professional service providers such as financial planners, attorneys, and accountants.