Webinar 101

July 9, 2015

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First things first: what is a webinar? You’ve probably heard the term, but you may be wondering what it means. According to Dictionary.com, a webinar is “a seminar or other presentation that takes place on the Internet, allowing participants in different locations to see and hear thepresenter, ask questions, and sometimes answer polls.” You can use webinars to connect with potential clients and market yourself while proving your knowledge and expertise at the same time. Here are some tips to make a successful webinar.

  • Start with the topic. Try to make the event as exciting as possible. This is where you might need to get creative. Not everyone thinks the best way to spend an hour is to listen to a seminar about financial planning. So jazz it up a little. Think of an interesting title and bring a lot of energy.
  • Keep them involved. Consider allowing the audience to ask questions during the webinar instead of after. Include a poll to keep the audience involved and paying attention.
  • Give them homework. Make sure you end your webinar with an action that the audience should take. This will keep them involved after the session. Make sure to provide contact information for your business and the speaker.
  • Promote the heck out of it. Putting on a good show is only half the battle. You don’t want to create a great webinar and have no audience. Make sure you think about how people will find out about your session. Share it on social media and email blasts along with other types of promotion.

Use these tips when creating your webinar to get the most out of your time and energy!

What are your tips for creating a webinar?