4 Ways to Improve Customer Loyalty

May 14, 2015

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You put a lot of time and effort in to generating new business for your company. But is there an easier way? Focusing on new clients is important, but not where all your energy should be focused. Some, if not most, of your time should be spent creating loyalty with current customers so they come back next time. It’s much easier to keep a current client coming back than to discover a new one. That being said, here are 4 simple ways to improve customer loyalty.

  1. Greetings. Clients remember the first and last interaction they have with a business, so make it count! Greet your customers with a smile and leave them with a good impression of your business. Satisfied customers are more likely to return.
  2. Keep in touch. Consistently (but not constantly!) send emails to past customers. Remind them why they chose to do business with you in the first place. Be careful though – sending too many emails with irrelevant content will cause clients to unsubscribe.
  3. Rewards. Make it worth their while. Giving clients an incentive to come back and do business with you will encourage returns. Also encourage clients to spread the word and share their positive experience with potential clients. Reward loyalty and it will continue.
  4. Listen. Make sure you know how your client feels during their time with you. Fixing a problem before a client lets them know you care. Reward clients for completing a survey about their time with your business to make sure you understand their opinions. See our blog about creating surveys here!

Customer loyalty is a great tool to utilize for your business. With these 4 easy ways to improve, you’ll have clients returning in no time!

 

How do you encourage customer loyalty?


Social glue: It holds your business together

May 29, 2014

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We’ve told you before, but we’ll say it again: Relationships matter! Many of us think professionalism means keeping our personal and social feelings aside, but that is becoming a practice of the past.

Clients (and prospective clients) will often meet plenty of professionals who they know are good at what they do. But they won’t use all of them; when it comes down to it, people choose someone they simply like. Our personal relationships bind together our business relationships like social glue.

From the social perspective — your current personal relationships are good for earning new business connections.

  • Friends and family already trust you, so they will use you when they need the services you provide
  • These same people are also going to refer their friends and familyto your business

From the business perspective — developing current business in a social aspect is good for retaining and building your network.

  • Referrals increase exponentially through professional introductions
  • Clients will return if they didn’t dread working with you before
  • They also come to you for even more services when you’ve earned their trust you

Not everyone you know personally will always come to you for business, and not all clients will become your new best friend right away. These changes will happen over time one client, one friend at a time. But that doesn’t mean you shouldn’t get started now!

How do you make friends and clients part of your social glue?

Three Point Marketing offers marketing support for professional service providers such as financial planners, attorneys, and accountants.