Why marketing tips aren’t enough

June 25, 2015

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You want to market your small business. You don’t really know where to start, so you ask the internet for help. After reading countless articles called “Tips for Marketing your Small Business” and “10 Tips you Need to Read” you feel prepared to take on this task. But are you really ready? To be successful in marketing, you need more than tips. You need a plan.

  • Just add water. Unfortunately, one good marketing idea is not going to cut it. There isn’t an instant tip that will increase sales in your business. You can, however, make a strategy to incorporate long term and short term marketing goals (check out this article we posted) and your target audience.
  • Step by step. List out all the steps you need to take in order to reach your goals. This is where tips can come in handy. Your tips will allow you to make the steps to your strategy more effective. It may seem tedious, but it will really help you in the long run.
  • Practice makes perfect. Eventually, if you continue your marketing strategy, it will become second nature. You’ll know exactly what you have to do to get a new client or make another sale. And you’ll have a step by step list to refer back to if need be.

Creating a marketing plan isn’t easy but it can (and should) be done. Take all the tips you’ve collected and use them to strategize your marketing. You’ll be glad you did.

 

How did you create a marketing plan?