This might sounds crazy but sometimes perfect isn’t always the way to go. Sometimes you have to let something go that’s “good enough”, and that’s okay. In marketing, you might be hesitant to send out that blog post that isn’t quite how you’d like it, you might refrain from starting a Twitter account because you don’t think you have good content, and you might not even bother with any marketing efforts at all because you don’t know how.
Trust us, its better to put yourself out there and be in the conversation, even if you’re not perfect. It sounds daunting, but you probably do this all the time on other areas of work. Sometimes you have to meet a deadline and if you only had another week it could be so much better; but you don’t. So you give them what you have and its enough. Marketing isn’t any different, so why do people act like it is?
Its because there aren’t any hard deadlines. You haven’t created a time pressure for your blog posts or your social media posts. You haven’t introduced the expectation that clients receive a birthday card or a newsletter. This is the key. Creating this pressure on yourself allows you not to worry about perfection, but about consistency.
Once you get into a routine, you won’t worry so much about the perfect post or the best Tweet. You can join the conversation and people will respond to that. Don’t let yourself get so caught up in perfection that you don’t do anything at all. There’s no such thing as perfection.