Move your marketing off the back burner

April 17, 2014

BurnerWhy does marketing your business always seem to get put on the back burner? We get it, you’re busy! But these easy marketing strategies won’t take much time and they’re well worth what you’ll get out of them.

1. Network – You’ve heard it before but we’ll say it again, you’re never going to make connections if you don’t interact with new people. Networking is a great opportunity to meet potential clients in a casual setting, but you still have something to gain even if you’re not with your target market. Simply putting a face and personality to a name goes a long way in the referral business. Sometimes it really is all about who you know.

2. Go digital – In today’s world, people turn to Google first for everything. Potential clients are going to look you up, there’s no doubt about it. But will they like what they see? Take a little bit of time to update your website, add information to social media or post new content. If they can’t find anything about you online, they’re probably not going to contact you for business.

3. Host – Sometimes you have to give a little to get a little. Hosting a brief, educational event for your target audience will get them interested in what you have to say and offer. You don’t have to give them a free session, but offering a little advice about common mistakes or current issues every person is facing will show them how good you are. Next time they find themselves in trouble, you’ll be the one they turn to for help.

4. Send information – Even people you’ve met three or more times will likely forget who you are. Periodically (we suggest regularly) send a brief newsletter to your clientele and prospects. It will remind them of you. This could be a simple hello, a review of what you’ve been working on, new things you have to offer, or maybe something calendar relevant. Whatever you want to say, send it out so clients will have it to use, to pass along, or to keep in mind for the future.

So maybe you don’t have time to put your entire focus on marketing right now, but start with these simple steps and you’ll be off to a good start. Marketing is essential for new business, and you don’t want to miss out!

What moves are on your marketing short list?

Three Point Marketing offers marketing support for professional service providers such as financial planners, attorneys, and accountants.