With the rise of social media, blogging, LinkedIn, and so much more, the opportunities for new forms of marketing are endless. According to a recent infographic from WebDAM, human’s visual intelligence is on the rise. This means that when considering your marketing and blogging strategy it is important to put just as much emphasize on your photo choices as you do on the words you use.
Here are 6 tips on how to best utilize visuals:
- Think about color. You want your images to grab the readers attention and draw them in. Make sure to use bold colors or combinations to hold their interest, as well as make it easier for them to recall the information they read.
- Utilize your resources. There are many free tools out there, such as Pixlr, PicMonkey, and Pixabay, to download or edit images. Be sure to do your research and take advantage of the resources available to you.
- Keep it simple. While you want to use great colors, designs, and prints it’s important to remember that simple is usually better. You don’t want to be too busy and overwhelm the reader. Grab their attention, but don’t distract them.
- Make it mobile accessible. Oftentimes readers will be viewing your ads, blogs, or social media on a mobile device. It’s important to remember to keep your images or videos easily seen on mobile devices and able to load quickly.
- Be thoughtful. When choosing your visuals make sure to give thought to who you are marketing to and why, just like you would with written content. Think about the message that you are sending.
- Be consistent. The types images you choose should be consistent throughout your various marketing forums. Don’t forget that you are creating a brand for yourself.
We live in a digital world where everyone has instant access to images and and social media. Visual content can be shared with the click of a button and, according to a Buffer infographic, it is 40 times more likely to be shared on social networks. With millennials making their way into the work force, it is important for businesses to take advantage of these online and visual resources that are available.
In what ways do you use visuals to enhance your marketing strategies?