5 LinkedIn Tips You Should Know

January 21, 2016

You have a LinkedIn profile. Maybe because you read about it online or someone wanted to connect so you created a page. But do you know how to get the best our of it? LinkedIn is a great way to meet new people, connect with old colleagues, and get a job. Here are 5 tips to help you with LinkedIn. If you want more tips, you can find them here.

LinkedIn Tips

  1. Edit your URL. This is the link to your profile page. http://www.linkedin.com/whatever-you-want-it-to-say. You can make it your name, your business, or anything you want. It looks cleaner than random letters and numbers and way easier to remember. For instructions on how to change your URL, click here.
  2. Professional Headline. This is the sentence that is displayed below your name. The default is your current job title, but it’s not the requirement. This can say anything you want, so get creative! Instead of writing you job, write what you do. Do you solve problems? Do you help people? Do you create something? This gives you more personality and shows what your job means. For instructions for changing your professional headline, click here.
  3. Sending a Connection Request. When you ask someone to connect, especially someone you don’t know very well, customize your message. LinkedIn allows you to change the message from the default “I’d like to add you to my professional network on LinkedIn.” This is boring and impersonal. Remind them how you know them and why you want to connect. Here are 6 more approaches to sending an interesting invite.
  4. Notify your Network. When you change something on your LinkedIn profile, your connections see it in their feed. This can be annoying, especially if you’re making minor changes. You can turn this feature off, so you can make changes in private. Don’t forget to turn it back on, however, when you make a major change like changing jobs or adding a certification. To turn this on and off, check out the instructions here.
  5. LinkedIn Blog. Keep up to date on LinkedIn tips and tricks on the LinkedIn blog. They frequently post about techniques and other professional advise. Check the blog every so often to stay recent on new developments on the site.

LinkedIn is a great way to connect professionally and easily. Take advantage of these tips and share any tips you have with us!


5 easy ways to be a LinkedIn Allstar

April 16, 2015


So you’ve finally taken everyone’s advice and made a LinkedIn profile. Now what? After you input your experience, you may be overwhelmed with all the options and sections available to edit. But don’t fret! Here are 5 easy ways to be a LinkedIn Allstar.

  1. Make it interesting! Your headline is the sentence right underneath your name on your profile. This is a space where you can get creative! Instead of just writing your job title, make it personal. Mention an interest or a passion to get some attention.
  2. Bullets not welcome. Our tip for the summary section of your profile is don’t use bullets. In this section, tell your story instead of listing facts. This is a chance to share yourself in your own words, so take advantage!
  3. Add media. Many people don’t have any rich media (like videos) on their profile. Creating a short video about yourself will definitely stand out. Sharing your story on camera can put you above the rest.
  4. Pictures! There are two spaces on LinkedIn where you should add a picture. The first is your profile picture. This should be a picture of you doing what you do everyday. This should be a professional picture representing your line of work. The second space for a picture is the banner. This is available at the top of your profile. Use this opportunity to show something meaningful to you. This shows off your personality and can become a talking point to someone new.
  5. Stranger danger! You may get several requests from people you don’t know on LinkedIn. Our advice is not to connect with them. LinkedIn is only helpful when you feel comfortable reaching out to the people on your profile, so stay away from strangers. You can always accept them later if you meet in the future.

With these little tips, you can take your LinkedIn profile all the way to Allstar!

What makes you a LinkedIn Allstar?

Social Media: More Than Just a Website

February 4, 2014

Company sites have been all the rage in online marketing throughout the 2000s.  They can provide sufficient details on services, mission statements, FAQs, contact information and more with the simple search of a company name.  While these websites still readily host all of this content, new platforms have recently taken the front seat in marketing strategies of business firms and organizations.Business-Social-Media

Companies are devoting more time, people and resources to having a social media presence through blogs, Twitter, LinkedIn and more.  The interactive nature of these sites and applications allows businesses to connect with existing, and prospective, clients on a deeper level to create a tighter relationship.

Focusing too much on your website?

We’re not saying your company site isn’t important.  Clients still want to have all your information available to them in one, easy to use location.  But that doesn’t mean they don’t want to be able to interact with you as well.

So, why not just give clients a call or send out traditional snail mail? 

Professionals born into this digital generation have no hesitation utilizing social media in business practice, but not everyone sees the benefits.  In order to keep a traditional organization afloat in an increasingly technological world, companies need to be wherever their clients are.

Think your clients aren’t using social media?

It may seem that companies you connect with still aren’t on social sites, however these online databases are the quickest growing channels of communication. Read the following statistics on the use of social media and its impact on business practices.

  • 76 percent of companies are using social networking for business objectives.
  • 55 percent of Americans aged 45-54 now have profiles with one or more social networking sites.
  • Every second, two new members join LinkedIn.
  • 53 percent of Twitter users recommend services or products through their account.
  • Close to 50 percent of legal firms reported that blogging and social networking helped produce leads for new clients in 2012.

The direction in which today’s business world is heading suggests that companies need to set an online presence.  Social media can be one of the simplest, quickest, most economical ways to promote your services – and to get others to do it for you.  If you want to dive in, but aren’t sure exactly what you’re doing, a good place to start might be finding out which social media sites your clients, competition, and similar or partner organizations use.

Have you joined in on today’s social media marketing? If not, are you ready to get started?

Three Point Marketing offers marketing support for professional service providers such as financial planners, attorneys, and accountants.