6 Tips for Upping Your Visual Marketing Strategy

May 26, 2016

With the rise of social media, blogging, LinkedIn, and so much more, the opportunities for new forms of marketing are endless. According to a recent infographic from WebDAM, human’s visual intelligence is on the rise. This means that when considering your marketing and blogging strategy it is important to put just as much emphasize on your photo choices as you do on the words you use.

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Here are 6 tips on how to best utilize visuals:

  1. Think about color. You want your images to grab the readers attention and draw them in. Make sure to use bold colors or combinations to hold their interest, as well as make it easier for them to recall the information they read.
  2. Utilize your resources. There are many free tools out there, such as Pixlr, PicMonkey, and Pixabay, to download or edit images. Be sure to do your research and take advantage of the resources available to you.
  3. Keep it simple. While you want to use great colors, designs, and prints it’s important to remember that simple is usually better. You don’t want to be too busy and overwhelm the reader. Grab their attention, but don’t distract them.
  4. Make it mobile accessible. Oftentimes readers will be viewing your ads, blogs, or social media on a mobile device. It’s important to remember to keep your images or videos easily seen on mobile devices and able to load quickly.
  5. Be thoughtful. When choosing your visuals make sure to give thought to who you are marketing to and why, just like you would with written content. Think about the message that you are sending.
  6. Be consistent. The types images you choose should be consistent throughout your various marketing forums. Don’t forget that you are creating a brand for yourself.

We live in a digital world where everyone has instant access to images and and social media. Visual content can be shared with the click of a button and, according to a Buffer infographic, it is 40 times more likely to be shared on social networks. With millennials making their way into the work force, it is important for businesses to take advantage of these online and visual resources that are available.

In what ways do you use visuals to enhance your marketing strategies?


5 Reasons to Say Cheese

January 22, 2015

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 You know the saying “A picture is worth a thousand words,” but your brain ignores the cliché when you’re thinking about your business. Lucky for you, we’re here to tell you how to utilize pictures in your marketing and make them speak volumes. Here are 5 reasons to incorporate pictures into your online and traditional marketing:

  1. Posts with photos get 94% more views. NINETY-FOUR PERCENT. That is reason alone to include images with your social media and blog entries. There are tons of pictures available on the internet  to choose from. Just make sure you pick something relative; you don’t want to confuse your readers with non-sensical pictures.
  2. It gets the media interested. Stories or events with pictures are way more likely to be covered in local papers and online newspaper sites. Make sure you keep a camera on hand at your next volunteer event or awards dinner to snap a few shots.
  3. They’ll help drum up new business. 60% of clients are more likely contact a business when they find a picture in their local search results. Take pictures of your office, your staff, and your building. Getting a preview of the environment will encourage clients to approach you.
  4. You can boost your presentations. Presentations with images are more effective at getting your audience to take action. Including (well thought out) pictures in proposals will help you get your clients motivated.
  5. It’ll capture their attention. Pictures are much more likely to capture someone’s attention. This is exactly what you want your marketing materials to do. Mailers get thrown away constantly, but what if a great picture caught a client’s eye? Instead of being put immediately in the trash, your mailer gets the attention it deserves.

There are countless other reasons why pictures are important for your business. Make sure you website, social media, flyer, mailers, and anything else you can think of has appropriate pictures to add to your brand. You know what they say, “a picture IS worth a thousand words.”

How do you utilize pictures in your business?