How to Find the Perfect Picture

October 19, 2017

Whether your blog is about financial planning, being a mom of three, marketing tips, or a lifestyle guru, you need pictures! There are many things that make a blog interesting, but including at least a little imagery is crucial across the board. The hard part is choosing an appropriate image.

First of all, finding pictures in general should be the easy part. There are so many great stock photo websites out there. If you are having trouble finding images, here are a couple sites you can check out: Pixabay, Shutterstock, Pexels or Getty Images. There are so many more, but that should get you started!

The next thing to keep in mind is that while of course you want your images to be relevant, it doesn’t have to be a direct translation. For example, if you are writing about workplace relationships your image does not need to be of an office! Find a metaphor or message that you are trying to get across, and then be creative.

The most important thing when choosing your images, tags or any other creative aspect of your blog, is keep it relevant but personal. A blog is supposed to be informational, but personal. Talk to your readers and clients in a way that is conversational but professional, and your imagery should reflect that. It doesn’t always need to be a stark photo. Pick something warm and welcoming that draws readers in to see more!


Thirty Seconds to Success How to perfect your elevator pitch with 5 easy tips:

June 12, 2014

First things first: what IS an elevator pitch? An elevator pitch is a quick summary about you, your business, or a product or service, and it’s value.  The elevator pitch got it’s name from the idea that this speech should be able to be carried out in the time it takes to ride in an elevator. You never know who you might share that space with!clock-334117_1280

To perfect this short summary, you can take advantage of these 5 tips for success:

  1. Explain yourself! Outline your speech with basic questions to answer. Who are you? What does your business offer? What makes you different from your competition? Make sure you include vital information about your business and what you do, but keep it interesting!
  1. Keep it short and sweet! Talking on and on about yourself is not necessarily going to impress your audience. Make sure you only include key points about your business. This speech is meant to last from thirty seconds to one minute, so keep that in mind when writing your pitch.
  1. Practice practice practice! The most important selling point for your idea is you! Make sure you’re confident, you should be! No one knows more about your business than you, so prove it! Practice giving your pitch in front of friends or in front of a mirror. Make sure you know your stuff.
  1. Think about your audience! The same pitch might not be the best idea to use for everyone. Think about the person you’re talking to. It may be a good idea to focus more on parts of your business that relate to their needs
  2. Switch it up! You don’t have to write a script for your elevator pitch and memorize it word for word. It’s more important for you to have a general outline that can be adjusted for any number of reasons. Your business won’t always stay the same. Remember to add or take out changes in your business to make your pitch relevant.

Do you have any tips on making an elevator pitch?


Five Acts for Improving Reputation

January 15, 2014

In an industry where you’re trying to sell services, your reputation is worth a lot. Sometimes firms or individuals in a local community can easily earn a bad rep and the word spreads fast. The good news is that your image can always benefit from some of these relatively simple efforts.

1. Volunteer
Helping out a charitable organization shows others that you care about the community and aim to improve it both professionally and personally. There are a number of non-profits and other institutions in any community or city, allowing you to even choose an organization that you relate with or that coincides with your practice. These firms can always use extra help.

2. Guest Speaking
Special events, universities and other organizations are always looking for professionals to come and talk. You’re able to share experiences, offer advice and give an inside look to those who are working hard to get into the business that you’re already a part of. Wanting to assist in success of others shows that you care about the industry as a whole and not just your own company.

3. Pro Bono Work
No one likes the idea of giving free time, resources and effort to a client that you’d rather be compensated for. However, showing that it’s not all about the money from time to time can drastically improve the public’s perception of you.

4. Employee Investment
Although it seems clients ultimately determine the success and profit of your company, employees are a large part as well. Make the workplace valuable and appreciative. The more your employees enjoy and believe in what they do, the more they will put into their work. Satisfied and valued personnel will also speak highly of their work and company as a whole. Clients aren’t the only ones who can impact the image of an organization.

5. Awards
Getting recognition for your business practices, company growth, or charitable acts is a way to let the community see the great work you’ve been doing. Some of these awards require nomination, but many of them have applications you can fill out for yourself. Even being listed as a nominee can boost your reputation and recognition.

What actions are you taking to improve your reputation?

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Three Point Marketing offers marketing support for professional service providers such as financial planners, attorneys, and accountants.