December 22, 2016
This time of year many of us have busy calendars packed with parties, parties, parties. It’s an excellent time to let people know about what you do and how you can help them.
Or is it?
A better approach, instead of launching into an elevator pitch, is to simply sit back and listen to them. Ask them questions. Let them talk.
In other words, practice active listening. This establishes a clear connection between you and whoever you are conversing with. Active listening shows a mutual understanding between both parties in the conversation. The goal is to show that you care and are interested in whatever is being said to you, so start by doing small things such as nodding and repeating some things back to show you understand what was said. And always ask questions!
Not sure where to start? Here are a few questions to help you get the conversation going:
- “How do you spend your time?” is one of my favorites. They have an opportunity to answer it however they see fit: work, family, charity involvement, sports, etc.
- “Where did you go to school?” is another great question. It allows you to learn about their background and gives them a chance to tell their story.
- “How long have you lived in this area?” allows them to speak about their connection to the community.
- “What’s your favorite holiday tradition?” gives them a chance to tell you a personal story you’ll remember.
The idea is: talk less about you, and learn more about them. You’ll be surprised at how easily the conversation flows.
What are some of your best tips to maneuver holiday parties?
March 3, 2016
Everyone knows that you can use holidays to switch up your marketing and make it stand out. You see businesses change their marketing for winter holidays, Thanksgiving, Halloween, and even Valentine’s Day. But what about the holidays you don’t hear about as often? You don’t want to miss the opportunity to turn heads with specific tactics to market on these offbeat holidays!
- Groundhog Day. February 2nd is a weird holiday known as Groundhog Day. It is the day that the Groundhog comes out of his hole after a long winter sleep to look for his shadow. If he sees it, he regards it as an omen of six more weeks of bad weather and returns to his hole. If the day is cloudy and, hence, shadowless, he takes it as a sign of spring and stays above ground. Maybe play a game with your customers about the groundhog seeing his shadow.
- Leap Day. This one only comes around every 4 years, so don’t miss it! Even though leap day just happened this February 29th, it’s never too early to start planning for 2020. Think about adding something extra to an existing offer, since every leap year adds an extra day.
- Award Shows. Every year we America tunes in to see which movies, actors, singers, and performers win awards. Instead of just watching, be a part of the action. Have your own award show or write a blog comparing movies or songs to your business. You can find lists of award show dates online.
- April Fools Day. April Fools Day is a fun holiday, but don’t take it too far! April Fools’ Day is celebrated every year on April 1st by playing practical jokes and spreading hoaxes. If you play a joke on someone, make sure its playful, not hurtful. Some newspapers, magazines, and other published media report fake stories, which are usually explained the next day or below the news section in small letters.
- Earth Day. There are plenty of ways to get involved for Earth Day. Getting your employees together to plant a tree or pick up trash on April 22nd is great content for social media!
- Friday the 13th. This year, May 13 is a Friday. Friday the 13th is considered an unlucky day in Western superstition. It occurs when the 13th day of the month in the Gregorian calendar falls on a Friday. Plan your posts to be spooky and fun, unless you have paraskevidekatriaphobia!
There are plenty of holidays that you can get creative with! Use them to switch up your marketing tactics and have a little fun!
What holidays do you use to market your business?