4 ways to grow your business

July 23, 2015

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Are you looking to grow your business? Well you’re in the right place. It can be hard to get out of your routine and try to expand your talents. So to help, we’ve put together 4 easy ways to grow your business.

  1. Do your research. If you’re reading this blog, then you’ve already started #1. Research how other people are growing their businesses; there’s no need to reinvent the wheel. If you can come up with some ideas, great. But remember there are a lot of people out there with great ideas they are willing to share.
  2. Target new markets. A great way to build your business is exploring different markets for your business. Think about opportunities to reach out to a different group of people. You never know who’s out there with a need for your product.
  3. Develop your website. We can’t emphasize this enough. Having a professional, updated website is crucial for growing your business. This is how many new clients will discover your business. You want your first impression to blow them away.
  4. Set goals. Make sure your goals are S.M.A.R.T:  Specific, Measurable, Achievable, Realistic and Timely. Having SMART goals will keep you on track for building up your business. Without set goals, it can be hard to accomplish what you want.

Your business is fine, but you want it to be great. Use these tips to build your business and grow into whatever you set your mind to.

 

How did you grow your business?


Don’t take no for an answer

June 12, 2015

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Have you ever wanted something so bad you can taste it? You’d do anything to make it happen, no matter how many times you had to start again? Then you know how it feels to persevere. In business, as in life, you have to work hard to reach your goals. If you don’t have to work hard, then your goals aren’t high enough. Here are some tips to think about:

  • Push yourself out of your comfort zone.  If you want to be great, you must keep moving forward. Getting too comfortable is the enemy of success.
  • You have to want it. Really try to pick goals you’re passionate about. If you want to succeed, you will.
  • Never give up. No matter what happens, always keep reaching toward your goals. If it was going to be easy, it wouldn’t be a goal.
  • Compete. Make a competition with yourself to motivate you. Even if you lose, keep trying until you win.
  • Reward your efforts. While reaching a goal is a reward in itself, having extrinsic motivation is always a plus.

Maybe you’re not playing for a trophy or fame and glory, but you are fighting for something. Set your goals high and you may surprise yourself. Don’t sell yourself short. You can accomplish any goal with hard work and perseverance.

How do you stay motivated?


Is outsourcing right for you?

September 18, 2014

Hire or Outsource

All firms need marketing. Whether you have social media websites that need updating or just creating an email newsletter or blog, marketing will always be necessary. The real question is: does your company want to hire an in-house marketing professional or outsource the job to someone else. Unfortunately, there is not an easy answer to this question. Your marketing needs are going to be different from other companies and businesses, so you are going to have to evaluate what’s right for you. Here are some steps that can help you decide:

  1. Look at your needs. Does your company make frequent changes or sudden additions to marketing projects? Do you have enough work to keep a full-time marketing professional busy? If you answered yes, think about hiring an in-house marketer. If you have less work and relatively simple and consistent marketing strategies, consider outsourcing.
  2. Assess your budget. Hiring a full-time marketer is costly, especially if there isn’t much to do. However, if you can afford an in-house marketer, it might help your business. Either way your business can initiate new marketing strategies and manage your current ones.
  3. Think about your goals. If your business is looking to do many new projects in different areas of expertise, it may be easier to outsource. Finding one professional to do very different kinds of marketing can be done, but may be difficult. Outsourcing different projects to the right people allows them to focus on their area of expertise.

It doesn’t have to be a choice. Some companies have an in-house marketer to do everyday marketing and help with last minute changes, and delegate specific projects to outsourced professionals. You have to see what’s right for your business and what kinds of marketing are high-priority. There are many factors involved in making marketing decisions and hopefully your decision will be the right one.

 

What are some factors surrounding your marketing decisions? 


New Year, New Business

January 3, 2014

Officially 2014 has arrived and you’re off to a new start – not just for yourself – but also for your business.  When it comes to resolutions, you should focus on setting realistic goals.  Challenge is always essential for growth, but overly high or specific expectations can lead to disappointment as the year goes on and you still haven’t reached those accomplishments.

Here are some ideas to kick-start your business resolutions.

Promote – Especially with small businesses, promotion is easily forgotten or left out of the budget.  This year we urge you to get serious about marketing your services.  If you want new clients, you have to make an effort to reach them, whether you design your own campaign or hire an expert – like Three Point Marketing!

Remodel – Maybe your office needs more space or the website begs for updated info and a fresh look. Whatever it is, make some time for renovations this year.  If you aren’t excited about your website, blog, or social media accounts, you’re a lot less likely to use them.  The same goes for the work place; when you’re feeling cluttered or cramped, your results tend to show it.  New design can excite and motivate.

photo 1-1Let go – Sometimes things just don’t work.  Know when to give up on a client or deal you’ve been trying to land for too long.  Don’t hesitate to change or drop a business method that isn’t working for you anymore.  Too much time, energy, and resources are often wasted trying to make things happen that aren’t meant to be.  Don’t hold your business back in 2014!

Network – Making connections in the business world is like blocking and tackling in football; if you can’t do it, you’ll have a hard time winning.  It’s the best way to create business relationships, secure clients, share ideas, and inspire new ones.  Even professionals you may see as the competition can contribute to your own business concepts and endeavors.  Put yourself out there this year and get into networking.

The key to carrying out your resolutions is doing a reasonable amount of work at a time.  Some of your goals may be big projects that require you to start planning for the whole year now.  Others might just take a little here and a little there.

What resolutions have you made for your business in 2014?

Three Point Marketing offers marketing support for professional service providers such as financial planners, attorneys, and accountants.