5 Tips on Perfecting Your Online Presence

March 29, 2018

Within this day and age, technology is in every aspect of everything that we do. You can order pretty much anything and plenty of employees have started doing business right in their home. I mean, Amazon has same and next day delivery! Crazy, right? With that being said, online presence is more important than ever before. I’d like to provide you with 5 tips today that you can utilize to ensure effective online presence.

  1. Make sure the domain is your own, simple, and clean. You don’t want to overwhelm your users by having a long domain. For example: https://www.threepointmarketing.com. The domain of the website is: threepointmarketing and .com. Other examples of domain extensions (.com) include: .net, .info, .co, .org. With all of the different websites nowadays, domain registry is pretty competitive. Here are a few domain extension examples in the financial and legal industries:

.finance, .financial, .investments, .loans, .tax, .legal, .attorney, .lawyer

  1. Email. After you’ve created your amazing domain, it’s important to make sure that you have a professional email. What exactly does that mean? A lot of the time people use their Gmail and Yahoo accounts which are great resources, but, who seems more credible between these two emails:

jodiebinning@gmail.com or jodiebinning@tpm.com

Having a professional email truly allows for your prospects and clients to stay confident.

  1. Easily searchable content. Can I navigate through your website with ease? Does your content stand out? Is it interesting? Here are three effective rules that everyone should utilize when building out or restructuring their website: stay consistent, provide search engines so that users can easily access the information they’re searching for, maximize your media: text, pictures, videos, etc.
  1. Can I effectively utilize your website through my phone?The answer should be yes. A lot of your clients are on the go and sometimes checking for updates through your website is more convenient for them. According to Impact, 57% of users say they won’t recommend a business with a poorly designed mobile site. Here are some tips on making sure your website is mobile-friendly: don’t make a separate mobile-friendly website, utilize responsive design, structure your font sizes and button sizes appropriately, and use high-resolution images.
  1. Active Social Media. So, you have this awesome and effective website, contact information and your business “why.” What actions are you taking to make sure your online presence is being “spread?” One great tool for this is being active on social media. Some of those platforms can include Facebook, Twitter, and Instagram. Some tips on ways you can stay active on those websites include: post content regularly, address any feedback or reply to messages, post on variety of different topics, and most importantly: be friendly, appropriate, and stay relevant.

Have you found success in your online presence? Let us know how in the comments below!


Switching Your Marketing Messages From Unopened to Read

February 22, 2018

You’ve noticed that you’re spending hours on writing your marketing messaging for your firm or even a part of your budget on your marketing. However, did you know that most of your marketing messaging is going unread? Think about it, you get thousands of emails daily. How many emails do you open? A few. And those are the ones that have an interesting subject line. Then, once you’ve clicked on the email, and possibly started reading it, it’s difficult for you to pay attention especially if the content isn’t engaging. If you feel as if your marketing messages are part of the “clutter” folder in peoples’ mailbox, let’s change that. There are several different functions we must focus on when writing our marketing messaging.

Focus on the benefits of your services instead of simply the features. Let your audience know what problems you can solve and solutions you can bring. An example of this would be “Want to effectively invest your money?” Focus on what benefit you could bring with your specific services to a target audience.

Obvious one, but make sure to aim at your target market. Major key here would be to include things that would interest your audience. Your emails would be different for a single millennial than someone with a family of five who most likely has different goals.

Clear messaging is an effective strategy no matter what you’re doing in life. You want to ensure your marketing message makes sense, isn’t too wordy, and uses graphics that don’t overwhelm the user.

Answer the question “what’s in it for the prospect?” in your message. What’s something in your industry that your target market finds essential? Whatever it is, use it.

In the end, we want to ensure we’re communicating something that could be of use for the client in our marketing messaging. And strengthening those messages starts with refreshing the fundamentals.


5 tips about email subject lines you NEED to know!

September 3, 2015

email subject lines

We get 500 emails a day, but it feels more like 5,000. So why should we open your email? Well, first, you should have some relevant content. Make sure you’re not sending too many emails with nothing to offer. Once you have some content, here is how you should subject your emails:

  • Leave ’em wanting more. Creating some mystery in your email subject can improve open rate. Don’t reveal too much in the subject, but make sure to give them a hint! Be too vague and you’ll be ignored.
  • Short and sweet. If your subject line is too long, people won’t bother to read them. Make your subject line relatively short, but impactful. Choose action words or interesting phrases to catch attentions.
  • Interrupt. Using numbers (like “4” instead of “four”) interrupt readers normal skimming and slightly catch their attentions. Try using other symbols or punctuation to get your point across.
  • Make it URGENT. Displaying a sense of urgency or curiosity invites people to open emails. Try starting with a question or time limit. This increases open rate because no one don’t want to miss out.
  • Emotional appeal. Try to make your subject line emotional in some way. Connect the reader to your email by personalization or localization. People are more likely to open specific emails rather than general ones.

Email marketing can be tough. When less than half of your email base ever even opens your emails, you may feel like giving up. Don’t! Just change up your email subject lines to encourage open rates!

How do you create email subject lines?