What’s Unique About Your Business?

June 14, 2018

In the business world, it seems that it’s always a company’s goal to be better – better price, better product, better service. However, that’s not always the best way to go about your business. Whenever a customer says “why shouldn’t I just go to the financial firm across the street?” and your answer is “because we’re better,” does the customer necessarily believe that?

What truly matters and what we should all be focusing on is being different. Think about what’s unique about your company. Most of the time, customers choose your business because of you, not knowing the products you offer because they loved what’s unique about you. If you look at really successful companies, they didn’t become successful because they wrote “WE ARE BETTER THAN THE OTHER GUY” as their headline. They outlined what’s unique about them and shared it with the world. And people bought their product because of them. 

So, you’re probably wondering: what’s something that could be different about your firm? The people, your leader, and staff. No other firm has the same people as yours does, and that’s one of the best ways to describe your uniqueness.

I’d like to leave this post with a few questions for you to think about:

  1. What’s something that you are doing that your competitors aren’t?
  2. What are you doing that’s exactly like your competitors that you could change?

Don’t take no for an answer

June 12, 2015

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Have you ever wanted something so bad you can taste it? You’d do anything to make it happen, no matter how many times you had to start again? Then you know how it feels to persevere. In business, as in life, you have to work hard to reach your goals. If you don’t have to work hard, then your goals aren’t high enough. Here are some tips to think about:

  • Push yourself out of your comfort zone.  If you want to be great, you must keep moving forward. Getting too comfortable is the enemy of success.
  • You have to want it. Really try to pick goals you’re passionate about. If you want to succeed, you will.
  • Never give up. No matter what happens, always keep reaching toward your goals. If it was going to be easy, it wouldn’t be a goal.
  • Compete. Make a competition with yourself to motivate you. Even if you lose, keep trying until you win.
  • Reward your efforts. While reaching a goal is a reward in itself, having extrinsic motivation is always a plus.

Maybe you’re not playing for a trophy or fame and glory, but you are fighting for something. Set your goals high and you may surprise yourself. Don’t sell yourself short. You can accomplish any goal with hard work and perseverance.

How do you stay motivated?