January 22, 2015
You know the saying “A picture is worth a thousand words,” but your brain ignores the cliché when you’re thinking about your business. Lucky for you, we’re here to tell you how to utilize pictures in your marketing and make them speak volumes. Here are 5 reasons to incorporate pictures into your online and traditional marketing:
- Posts with photos get 94% more views. NINETY-FOUR PERCENT. That is reason alone to include images with your social media and blog entries. There are tons of pictures available on the internet to choose from. Just make sure you pick something relative; you don’t want to confuse your readers with non-sensical pictures.
- It gets the media interested. Stories or events with pictures are way more likely to be covered in local papers and online newspaper sites. Make sure you keep a camera on hand at your next volunteer event or awards dinner to snap a few shots.
- They’ll help drum up new business. 60% of clients are more likely contact a business when they find a picture in their local search results. Take pictures of your office, your staff, and your building. Getting a preview of the environment will encourage clients to approach you.
- You can boost your presentations. Presentations with images are more effective at getting your audience to take action. Including (well thought out) pictures in proposals will help you get your clients motivated.
- It’ll capture their attention. Pictures are much more likely to capture someone’s attention. This is exactly what you want your marketing materials to do. Mailers get thrown away constantly, but what if a great picture caught a client’s eye? Instead of being put immediately in the trash, your mailer gets the attention it deserves.
There are countless other reasons why pictures are important for your business. Make sure you website, social media, flyer, mailers, and anything else you can think of has appropriate pictures to add to your brand. You know what they say, “a picture IS worth a thousand words.”
How do you utilize pictures in your business?
October 16, 2014
You invest a lot of time and money into your marketing efforts. You know that tracking your exact marketing success is hard; there’s no simple way to do it. But you want to know where your success is coming from so you can continue with certain campaigns over others. It is much easier to track online marketing efforts than offline ones, but it is still possible. While this is not an exact science, here are some tips for keeping track of your marketing efforts:
- First things first. Make sure you have a running list of all your marketing campaigns. Even small ones. This allows you to compare and contrast results and organizes your efforts so there is less repetition and confusion.
- Differentiate. Try putting a separate phone number or email address on different campaigns you employ. This will allow you to see which marketing campaigns are driving customers. You could also tell customers to “mention this ad” or ask where they heard of you.
- Make it easy. One of the easiest ways to track your online marketing is with website analytics. Make sure you are keeping track of web page visitors and interested customers. One way to do this is with Google Analytics. (It’s free!)
Obviously all marketing efforts can’t be tracked exactly. Some people will see your ads and forget where, some will hear from a friend, and some will stumble upon you by accident. But you can use these simple tips to see what you can track and get the most out of it for your business.
How do you keep track of your marketing efforts?
September 4, 2014
A great way to market your business is with sponsorships. But what exactly is a sponsorship? And how does it help my business? A “sponsorship is a financial or in-kind support of an activity, used primarily to reach specified business goals”. The organization or activity being sponsored usually gives recognition at their event or in some other way to the sponsor. So now that we understand a little more about sponsorships, why give money to these organizations?
- Niche Markets. Giving money to an organization gets your business recognition in a new and different way. Showing your support for something gets your name out there to people interested in a cause. Your business is exposed to new potential customers that already have positive feelings towards your company.
- Get a Leg Up on the Competition. Providing a sponsorship can set you apart from other companies in your industry. Sponsorships can introduce you to new customers that your competition is vying for. Sponsorships also allow small companies to compete on the same level as large corporations with equal or more impressive sponsorships.
- Choose you Comfort Level. Many sponsorships offer different packages for the same event. You can pick a level that you and your business are comfortable with and still get recognition. Some packages might make more sense for your business, while others would be too much or not enough.
Sponsorships are a great way to market your business, while at the same time helping an organization or event you care about. You get good exposure in a positive light, while staying in your comfort zone. Sponsorships can be a great way to stay ahead of the competition and market your business in a simple and effective manner.
What sort of sponsorships are you involved in?
August 21, 2014
Good things happen to you all the time. You work hard and take advantage of opportunities, and sometimes those pay off. You get nominated for an award, get a promotion, or put on a successful event. How are your clients and your friends going to find out about your recent success? Here are some tips for sharing good news:
- It might feel like bragging. Telling everyone you know that you just won an award may seem like you’re showing off and being rude. This isn’t the case. No one is going to brag about you but you, so do it! Don’t be afraid to mention your promotion or post about your event.
- Be polite. You don’t want to start off a conversation with a brag, but there are other ways to bring it up. First ask someone to tell you about their accomplishments and news in their life. They will almost certainly ask about you next, and you can feel free to mention your recent success.
- Let people help. Allow your friends and coworkers to write social media posts about you and your accomplishment. You can share those posts yourself and it won’t seem like bragging. You can also add a note to the post about how humbled you are to be nominated or how thankful you are for the help you had for your event.
- Use your connections. Write a press release about your recent accomplishment and let your high school or college alumni newsletter publish it. Your schools will love seeing the success of its students and you get free publicity. If you volunteer or participate in groups, share your news there! There might be a bulletin board or social media site you can post to.
It’s important to share your accomplishments with people you know and people you want to know. Be proud of yourself and let people help you share the good news in any way, shape, or form. You never know when a connection could be made. Remember to be polite, not shy! You deserve to brag a little!
How do you let people know about your accomplishments?
August 7, 2014
As you should already know, networking is extremely important for anyone in any business. Making connections with potential clients is vital for growth. But after you meet someone new, how do you stay in their thoughts for the next time they need a lawyer or a new car or an accountant? Here are some ways to keep connected with people you just met, and how to make an impression.
- Immediate follow up. Sending an email to someone you just met can be a good way to solidify the connection. After you exchange business cards, you should have his/her information and be able to contact him/her that day. Suggest they join your email list or check out your blog.
- Offer something valuable. Write a weekly blog with interesting tips or send out a monthly newsletter to remind people you’re still around. Seeing your company name every month will make them familiar with your business, and offering value with your outreach will form trust.
- Don’t be afraid to get personal. Keep a list of people you meet and try to remember details about them. It doesn’t have to be much, but it can be helpful when sending a follow up email to ask how their daughter is doing in school or how their new deck is coming along. This makes people feel like you and your business care.
There are plenty of ways to keep in touch with new connections. Whether you contact people by mail, email, or even social media remember to always be the first in their minds.
What are some ways you keep in touch with clients?
July 10, 2014
What people say about you and your business is important. You want people talking about you (and how great you are) to all their friends, families, and coworkers. These people are your potential clients, and before you even connect with them, you want to come off in a positive light. This is where word of mouth marketing comes into play.
People trust their friends (and even strangers with the ability to write a review) to help them choose where they take their business. You want your company to be the first on their mind when they are giving suggestions to their friends. Word of mouth marketing can be tricky, mostly because it’s hard to control. There are ways, however, that you can help decide what people say about you and your business to their networks.
- Make your current customers feel special. If you want people to come back with their friends, make people feel good about using your business. Make them feel like they are apart of something that everyone should be included in.
- Social Media is your friend. Posting about your business on the countless social media sites available is a great way to get people talking about your business. Make posts sharable so that more potential clients can see what you’re all about.
- Be someone they can trust. Current customers won’t feel comfortable recommending your business if you aren’t honest. Great customer service and a great product or service can get you far.
Word of mouth marketing can be a great way to market your business, if what people are saying about you is positive. Make sure clients have a good experience with you and your business so they spread the word about your business in a positive way!
What have you done to change what people say about your business?
July 1, 2014
Email marketing is a great way to get your company out there. Directly connecting with potential business lets people know you exist and what you can offer them – that is as long as they read the email. Sending emails is one thing, but getting your customers to open and read those emails can be more of a challenge. Here are some tips for successful email marketing:
- Keep it personal – People don’t want to feel like they are just another name on a list. Craft your emails so customers feel as though the email is only for them. Pretend that you are only sending the email to one person, people respond to individual attention!
- Trust is important – The point of email marketing is eventually to sell your product or service, but make sure you don’t trick people into signing up or purchasing something they don’t want. Be upfront about how many emails you will send when people subscribe, and what the content will be. Customers will appreciate the honesty!
- Grab their attention – The subject line of your email is the first impression you get to make, so make it count! Use words that are powerful and evoke emotion, but keep it simple! You want enough to make them curious, not bored!
- Short and sweet – Making your emails too long cause people to skip right over them. Your readers are busy, so make your emails easy to read and strait to the point. Make important lines bigger or bold, in case your readers are only skimming the text!
- Repetition is key – Include important links multiple times to increase exposure. People will be more likely to click to your website if there are more opportunities!
- Make it meaningful – Don’t send emails for the sake of sending emails! Only send emails when you have something important or meaningful to say. Customers don’t want to read useless information and will start to ignore emails you send in the future!
Email marketing is a convenient way to keep your customers updated and involved in your business. Focus on your business and your message, people will respond when they know you’re passionate and honest about your product!
How do you use email marketing in your business?
June 12, 2014
First things first: what IS an elevator pitch? An elevator pitch is a quick summary about you, your business, or a product or service, and it’s value. The elevator pitch got it’s name from the idea that this speech should be able to be carried out in the time it takes to ride in an elevator. You never know who you might share that space with!
To perfect this short summary, you can take advantage of these 5 tips for success:
- Explain yourself! Outline your speech with basic questions to answer. Who are you? What does your business offer? What makes you different from your competition? Make sure you include vital information about your business and what you do, but keep it interesting!
- Keep it short and sweet! Talking on and on about yourself is not necessarily going to impress your audience. Make sure you only include key points about your business. This speech is meant to last from thirty seconds to one minute, so keep that in mind when writing your pitch.
- Practice practice practice! The most important selling point for your idea is you! Make sure you’re confident, you should be! No one knows more about your business than you, so prove it! Practice giving your pitch in front of friends or in front of a mirror. Make sure you know your stuff.
- Think about your audience! The same pitch might not be the best idea to use for everyone. Think about the person you’re talking to. It may be a good idea to focus more on parts of your business that relate to their needs
- Switch it up! You don’t have to write a script for your elevator pitch and memorize it word for word. It’s more important for you to have a general outline that can be adjusted for any number of reasons. Your business won’t always stay the same. Remember to add or take out changes in your business to make your pitch relevant.
Do you have any tips on making an elevator pitch?