Connecting With Your Employees

December 6, 2018

Often times when we think of leadership, we think of managing and delegating tasks. We think that managing is all about telling people what to do, so that profitability continues to increase for the company. However, leadership is much more than that. Nowadays, it’s as important to connect with your employees as it is to increase profitability for your company. Focusing on building strong relationships with your team will develop trust. Not only does connecting with your employees develop trust, but it also provides a space for them to listen to your ideas, say yes to them, and follow through. Additionally, they are less likely to disappoint you.

Creating warmth, understanding, and connections will allow for your employees to work better, therefore leading to profits. The question is: how would you go about creating and cultivating this atmosphere?

  • You could change the dynamic of the interaction with your employees by simply smiling. This is the most authentic way to go about creating warmth and most of the time they smile back. Constantly smiling creates a warmth in the atmosphere and allows for your employees to feel comfortable.
  • Ensure that you are constantly practicing active listening. It comes off as rude when you are interrupting or not letting your employees finish their thoughts. Active listening helps develop trust.
  • Use positive body language to show interest and once again, warmth. Try to avoid crossing your arms and leaning back too much during meetings and interactions.

Have suggestions on ways to connect with your employees? Let us know in the comments below!

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Asking Questions – Why Should You?

December 14, 2017

Have you ever been in an awkward situation where you’re at an office party or a networking event and you’re standing next to someone while there’s complete silence because neither of you have any idea on what to talk about? Additionally, you’re worried about how you may be portrayed to this person in your first impression or you’re worried the awkwardness will increase if you ask questions. Meanwhile, your head is thinking “How does he know the host? In what department does he work? Do we work in the same building?”

The good news is that research suggests that people who ask questions are more likeable than people who ask fewer to no questions. In fact, there was an experiment conducted at Harvard where volunteers were assigned to either ask a lot of questions or only ask a few. Once their conversation was completed, each participant rated how likeable the other person was. Through findings, researchers concluded that people who ask fewer questions weren’t as liked as the people who asked plenty more.

Of course, how and what we ask is just as important as the quantity. The Harvard research also suggests that specific follow up questions are the most effective. A good way to approach a follow up question is to:

  1. Ask a question
  2. Listen and understand the answer
  3. Ask a question regarding the answer

Not only does this make you more likeable, but it also shows that you are listening, which is an important trait to have no matter what you are doing. So the next time you are standing next to a person and you don’t know what to talk about, think: questions!


5 Ways to Improve Communication Through Listening

March 2, 2017

Business skills come down to the basic skill of communication. And what makes someone good at communication? Being a good listener. If you can show someone, whether it be your boss, employee, coworker or client, that you care about what they are saying, it will get you a long way. Here a five tips on how to become a better listener:

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  1. Show your engagement. This includes nonverbal communication. It’s not only about what you say, but your body language as well.
  2. Ask questions. This will not only show the other person that you are listening and paying attention, but that you really do want to know what’s going. If you didn’t hear something, ask them to repeat.
  3. Acknowledge feelings. This is important, especially when you don’t necessarily agree with what they have to say.
  4. Keep eye contact. It shows that you are listening and engaged in what they are saying instead of being distracted by things around you.
  5. Just listen. By this I mean don’t interrupt, don’t rush them and don’t try to offer up a bunch of solutions. Be present in the conversation and just listen.

6 Tips on Making a Great First Impression

September 1, 2016

No matter the industry you work in first impressions are important. In those first moments of meeting someone new you are judging can I trust this person, are they competent, will we get along, etc. It is so important to understand and master the art of first impressions. Here are six tips on how to get started:

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  1. Be on time. This can’t be stressed enough. The person you are meeting does not care about why you are late or what excuse you have, no matter how valid it may be. Being on time is the first vital step in making a good first impression.
  2. Put your phone down. No matter who you are talking to it’s a good idea to give them your undivided attention, but if it is someone new it is even more important. Showing them that you are interested and engaged will make them want to talk to you and continue conversation with you.
  3. Use active listening. This means you should nod or make small comments of acknowledgement. Ask questions. Write notes if it’s appropriate. Summarize and repeat back what is being said to you to show that you are paying attention.
  4. Positive body language. Make sure that your facial expression and gestures reflect the point you are trying to make. Be active in your movements, but not aggressive.
  5. Talk second. Let the other person take the lead in the conversation. This opens up room for you to ask more questions and it builds their trust in you.
  6. Do your homework. Come in prepared with a good knowledge base on the other person and/or the company. Have questions prepared and ways to link your background back to their profession or company.

5 Tips to Stay in Contact With Potential Clients

May 12, 2016

When it comes to clients, we have all figured out the best ways to communicate and behave with them. What’s not always so clear is how to stay in contact with the people who have decided that now is not the best time to work with you. When running your business it’s important that you always keep yourself in the back of these customers minds, so that when it is time for them to commit you will be in the forefront. It’s important to keep track of these people or companies, and strategize how to best market yourself to them. Here are 5 tips to help foster better relationships with your potential clients.

 

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  1. Social Media Engagement. A great way to stay in contact with your potential clients is through social media. In a business relationship you should connect with them on LinkedIn. To encourage a more personal relationship, feel free to add them or promote yourself using other outlets such as Facebook and Twitter. Here’s a video on how connect through Facebook.
  2. Utilize Newsletters, Articles, and Blogs. Similar to social media, it’s important to show potential clients the type of work you do, what your expertise is in, and how your business is doing. A convenient and efficient way to do this is through the use of weekly or monthly newsletters or regular blog posts.
  3. Invite Them to Events. If you are hosting a business, social, or personal event for your clients, be sure to invite your prospective clients as well. This not only gives you an opportunity to talk with your prospective clients on a more personal level, but it also allows them to see the type of service and relationships you maintain with your clients.
  4. Make an Introduction. A great way to make a lasting impression is to think about who you may know that would be beneficial for the potential client to know as well. Maybe you had a conversation about how they wanted to expand an area of their business and you have a connect in that field. Introduce them! It will show them that you are already invested in their success.
  5. Check In and Be Responsive. Send them a small gift if you recently had a meeting, a holiday card if it’s that time of year, or a birthday card if you know it’s their birthday. Even simpler than that is making sure you are keeping up on your email and social media. Make sure to respond to comments, calls, or emails quickly, whether they be positive or negative.

The key to great client relationships is great communication. Keep these tips in the back of your mind as you foster your new relationships, and work to maintain old.

What are your tips for potential client relationships?


Make your Homepage a Home Run

September 17, 2015

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Creating a website is an intricate task. There are many elements to attend to and some might get lost in the shuffle. An important aspect to stay focused on is your homepage. This is where your clients will see how you choose to represent yourself and it may be their first impression of your business. Make it count. Here are some tips to make your homepage more successful.

  • Simple Headline. The first thing clients will read when they get to your homepage is the headline. Make it strait to the point so they know they’re in the right place and you can offer them what they need.
  • Don’t Get Lost. Make sure the homepage is easy to navigate and clearly allows customers to go to other parts of your site. If they can’t figure out how to get the information they need, they’ll move on to another website.
  • A Picture’s Worth 1000 Words. Make sure your homepage has a picture that supports your business. Real images of you and your company are ideal. Try to avoid boring stock photos. Videos are a great way to introduce yourself to a potential client, so try creating a short video to post on your page.
  • Offer Something More. Have a link to your newest blog post or a free download of your ebook. This gives people incentive to stay on your site and learn more about your expertise. Providing content gives you credibility and proves to client you know your stuff.
  • Brag a Little. Your homepage is where you want to show off! Make a good impression by listing awards and recognitions your business has received. Impress your future clients immediately by putting these on your homepage.

Your website is important, but your homepage is your first impression. Make it a good one by employing these tips. You never know what a good homepage will get you.

 

How did you make your homepage successful?


5 tips about email subject lines you NEED to know!

September 3, 2015

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We get 500 emails a day, but it feels more like 5,000. So why should we open your email? Well, first, you should have some relevant content. Make sure you’re not sending too many emails with nothing to offer. Once you have some content, here is how you should subject your emails:

  • Leave ’em wanting more. Creating some mystery in your email subject can improve open rate. Don’t reveal too much in the subject, but make sure to give them a hint! Be too vague and you’ll be ignored.
  • Short and sweet. If your subject line is too long, people won’t bother to read them. Make your subject line relatively short, but impactful. Choose action words or interesting phrases to catch attentions.
  • Interrupt. Using numbers (like “4” instead of “four”) interrupt readers normal skimming and slightly catch their attentions. Try using other symbols or punctuation to get your point across.
  • Make it URGENT. Displaying a sense of urgency or curiosity invites people to open emails. Try starting with a question or time limit. This increases open rate because no one don’t want to miss out.
  • Emotional appeal. Try to make your subject line emotional in some way. Connect the reader to your email by personalization or localization. People are more likely to open specific emails rather than general ones.

Email marketing can be tough. When less than half of your email base ever even opens your emails, you may feel like giving up. Don’t! Just change up your email subject lines to encourage open rates!

How do you create email subject lines?