3 Ways For Your Brand to Gain Attention

September 13, 2018

Ever noticed a new restaurant in your area and wonder what’s their future outlook is? All of the sudden, two months later, it becomes the new “hotspot” in town. You think to yourself, “What’s their secret? How did they market so well that they grew so much in just a few short months?” One thing that we know for sure is that their branding is strong and they know exactly how to express who they are. A company’s brand reflects their identity. Branding is what draws clients in and keeps them coming back for more. Here are three ways to get your branding noticed:

Be unique. I think within the financial industry, it’s easy to get stuck and do exactly as your peers. However, what’s going to differentiate you is your uniqueness. Often, something that doesn’t fit in will stand out. What are you doing that’s different in your industry?

Switch up your promotion techniques. Yes, having a billboard that some drivers will notice occasionally could serve as a form of advertising, but I always suggest marketing to your specific target market. Whenever you’re brainstorming ideas, think of questions such as:

  • Where does my client spend their time when they’re not working? What are they involved in?
  • How do my clients find their information? Is it via internet, books, magazines, etc.

Let’s say your client is an important businessman who spends a lot of his time attending networking events. Rather than purchasing a 30 second radio ad, you could purchase tickets to these events and invite your prospects.

Consider creative partnerships. Think of businesses that also cater to your target audience. These types of strategic partnerships are an essential component to differentiate your services amongst your competition.

In conclusion, dare to be different and see where it takes your business!

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TPM and MWC Seeking Marketing / Communication Intern

September 5, 2013

Three Point Marketing and Marketing with Class  are looking for a marketing intern to join their collaborative partnership.  The internship is for the fall semester (potential to continue relationship beyond semester). The intern will work closely with the company leadership to implement the company’s strategic marketing initiatives, assist on client projects and assist with other duties, as needed.

Position Description: The Marketing Intern should be a junior or senior in college, seeking a degree in marketing or communications. Candidates must have excellent attention to detail and writing skills as well as a basic understanding of business and marketing. Past internship experience a plus. Because of the company’s size, interns with MWC and TPM will have the opportunity to work closely with leadership and gain exposure to many of the aspects of marketing strategy, planning, implementation and execution.

Responsibilities:

  • Research information for marketing plans and campaigns
  • Draft content for blog posts, e-newsletters and other marketing materials
  • Developing, editing and managing company social media content
  • Maintain editorial calendar for social media sites
  • Assist executives with creating video, basic editing and posting to YouTube
  • Writing and editing press releases
  • Conduct research and build databases to help build new business pipeline (includes identifying prospective clients and the appropriate contacts)
  • Assisting with various administrative tasks, as assigned

Education: Must be a college junior or senior in marketing or communications

 Hours / Compensation: Stipend available

Hours: 10 – 14 hours per week (flexible)

Job Requirements:

  • Strong attention to detail
  • Excellent writing and editing skills necessary; blog writing experience a plus
  • Must posses excellent communication skills (interpersonal and written)
  • Should enjoy working in a fast paced environment
  • Exceptional communication skills (both written, oral and electronic)
  • Experience or demonstrated knowledge of social media helpful
  • Trustworthy and dedicated to work virtually, with little supervision (Must be available for meetings between the hours of 8 am – 5 pm; will work around your schedule)
  • Passion to try new things, without apprehension of failure
  • Should posses a basic knowledge of computer programs such as (training will be provided):
    • Microsoft Office (Excel, PowerPoint and Word)
    • Salesforce.com or other database knowledge a plus
    • Ability to learn WordPress (system to update company blog and websites)
    • Constant Contact (email marketing software)

To Apply:  Send cover letter, resume and three references to info@ThreePointMarketing.com

No phone calls please. Samples of work, recommendation letters or other materials will be reviewed during the face-to-face interview.