New Year New Marketing

January 1, 2015


It’s 2015! Time to start the year with some brand new marketing techniques and strategies! Make this year about trying something different that just might get you noticed. The new year is all about setting goals for yourself and your business. Make sure you’re setting the right marketing goals to start 2015 on a good note! Here are 6 ways to change up your marketing for the new year.

  1. Keep that Contact. The only way to know how a client feels about you is to ask. Reach out to current clients to find out what they like and dislike about your service. This is a great resource for your business and an easy way to see how your clients see you.
  2. Make it Easy on Yourself. You want to be informed about your clients opinions, so make them come to you. Send out attention-grabbing emails or monthly postcards inviting them to take a survey, join you in celebration of an award, or click a link for something interesting. Having a “Call to Action” will get your clients involved.
  3. Enter a Competition. Make sure one of your goals for 2015 is to enter your business into a competition. This is a great way to get your business out there. Plus, you might even win! Then, you can contact your clients with the good news! Make sure to write a press release and include the win on your website.
  4. Consistency is Key. Make sure all of your marketing materials have your logo and information on it. Having your logo on business cards, letterhead, and your website makes you look official and legitimate. It’s important to build your brand, and the best way to do that it share your logo and company name on everything.
  5. Use your Community. This is a great starting point for your marketing. Make it a goal in 2015 to sponsor a local charity or sports team. This is a great way to show you contribute to the community while you gain exposure. Ask your clients where they are involved and start there.
  6. Stand Out. The most important thing to do in 2015 is to be unique. Without getting too crazy, you want to differentiate yourself and your business from the crowd. What makes you different (and better) than the competition? Find out your strengths and make sure people remember them with an interesting angle.

The new year is a perfect time to set goals for yourself and your business. Make sure you plan out your marketing goals early and make time to accomplish them. Whether you start small or go big this year, these marketing tips can make 2015 a great year.


What are your marketing goals for 2015?