How to Find the Perfect Picture

October 19, 2017

Whether your blog is about financial planning, being a mom of three, marketing tips, or a lifestyle guru, you need pictures! There are many things that make a blog interesting, but including at least a little imagery is crucial across the board. The hard part is choosing an appropriate image.

First of all, finding pictures in general should be the easy part. There are so many great stock photo websites out there. If you are having trouble finding images, here are a couple sites you can check out: Pixabay, Shutterstock, Pexels or Getty Images. There are so many more, but that should get you started!

The next thing to keep in mind is that while of course you want your images to be relevant, it doesn’t have to be a direct translation. For example, if you are writing about workplace relationships your image does not need to be of an office! Find a metaphor or message that you are trying to get across, and then be creative.

The most important thing when choosing your images, tags or any other creative aspect of your blog, is keep it relevant but personal. A blog is supposed to be informational, but personal. Talk to your readers and clients in a way that is conversational but professional, and your imagery should reflect that. It doesn’t always need to be a stark photo. Pick something warm and welcoming that draws readers in to see more!


5 LinkedIn Tips You Should Know

January 21, 2016

You have a LinkedIn profile. Maybe because you read about it online or someone wanted to connect so you created a page. But do you know how to get the best our of it? LinkedIn is a great way to meet new people, connect with old colleagues, and get a job. Here are 5 tips to help you with LinkedIn. If you want more tips, you can find them here.

LinkedIn Tips

  1. Edit your URL. This is the link to your profile page. http://www.linkedin.com/whatever-you-want-it-to-say. You can make it your name, your business, or anything you want. It looks cleaner than random letters and numbers and way easier to remember. For instructions on how to change your URL, click here.
  2. Professional Headline. This is the sentence that is displayed below your name. The default is your current job title, but it’s not the requirement. This can say anything you want, so get creative! Instead of writing you job, write what you do. Do you solve problems? Do you help people? Do you create something? This gives you more personality and shows what your job means. For instructions for changing your professional headline, click here.
  3. Sending a Connection Request. When you ask someone to connect, especially someone you don’t know very well, customize your message. LinkedIn allows you to change the message from the default “I’d like to add you to my professional network on LinkedIn.” This is boring and impersonal. Remind them how you know them and why you want to connect. Here are 6 more approaches to sending an interesting invite.
  4. Notify your Network. When you change something on your LinkedIn profile, your connections see it in their feed. This can be annoying, especially if you’re making minor changes. You can turn this feature off, so you can make changes in private. Don’t forget to turn it back on, however, when you make a major change like changing jobs or adding a certification. To turn this on and off, check out the instructions here.
  5. LinkedIn Blog. Keep up to date on LinkedIn tips and tricks on the LinkedIn blog. They frequently post about techniques and other professional advise. Check the blog every so often to stay recent on new developments on the site.

LinkedIn is a great way to connect professionally and easily. Take advantage of these tips and share any tips you have with us!

 


4 Tips for writing a killer blog

January 7, 2016

So you’ve decided to start a blog. You probably have some questions or concerns, but fear no more. We’re here to five you 4 tips for writing a killer blog. If you want more tips, check out an earlier Three Point Marketing post of 5 Tips for a Great Blog or any of these posts.

 

  1. Hyperlinks. See what I did there? Hyperlinks to older blog posts you’ve created as well as outside links to more information shows you did your research. This increases your SEO and more people will find your blog. Hint: always make sure your hyperlink opens in a new tab.
  2. CTA. Your call-to-action is important in a post. It’s what you want your readers to do after they finish reading. This could be signing up for emails or downloading an ebook. For CTA best practices check out this post.
  3. Keywords. Repeating your keywords in your heading, title, and throughout your blog is important. It increases SEO! Have a long tail keyword so you only get readers interested in your specific post. This makes readers happy because they find exactly what they need.
  4. Length. Ever wonder what the length of your post should be? According to Buffer, your post should be about 1,600 words. Check out their infographic below for more stats on ideal lengths.

Social Media Length Infographic

 

What are some blogging tips you’ve come up with?