March 16, 2017
Leading an organized life is important, but maybe not something people think about regularly. A lot of time goals are centered around moving forward or upward, with a lot less focus on the now. This can be a mistake because if you focus on yourself or business today rather than in three months from now, you will inherently get to where you want to be without the pressure and strain. This applies both mentally, as well as your physical environment.
To give a little perspective, here are a few benefits of leading an organized life:
- Increased productivity
- Maintaining a better balance (i.e. work, personal, social, family, etc.)
- Better ability to achieve personal goals
- It is more economical
- Provides the tools to get your job done right
While these benefits are pretty straight forward and desirable, the process of getting there is a little more difficult. In order to achieve these ideals there are a couple things that you should avoid doing:
- Don’t procrastinate
- Don’t try to do everything alone
- Don’t take on too much in a short period of time
- Don’t be a perfectionist
- Don’t trust your memory – – write things down!
Of course, this isn’t a comprehensive list and in order to succeed you have to find what works for you. Start here, see how you do and then adjust to your personal needs and goals. Empty out all that unneeded clutter this spring and get organized!
April 30, 2015
You’re torn. You don’t know whether to invest in long term marketing strategy for the future or short term marketing for tomorrow. Well lucky for you, you can do a little of both. It’s best not to abandon your short term marketing and only work on long term strategies, but you need to remember to work on long term as well. Here are some long term and short term marketing strategies you can work on together.
- Advertisements. Create an advertisement that doesn’t run too long. Run the add online or in a local newspaper. Since the ad is short term, you can include promotional material relevant to your business at that time.
- Attend Events. Go to networking events in your local area. This is will get your name out there and you can get some connections. Make sure you regularly attend all different types of events.
- Get People Talking. Make sure you ask your current clients to refer you (politely of course). Hoping that clients will talk you up is good, but asking them is better.
- Website. We’ve said it before and we’ll say it again: websites are extremely important. Make sure you’re making the proper investment in your digital reputation. It might take a while to make it what you want, but it’s worth the time to make it right.
- SEO. If people can’t find you, they can’t hire you. So make sure you are investing in SEO. There are plenty of companies who can help you with search engine optimization, and it’s becoming more important every day.
- Database. Start creating an email database. After you have a fair number of clients on the list, start sending out monthly emails with relevant content. This will keep you fresh in their minds.
Long term and short term marketing has to be a balance in your business. Work on your short term marketing for tomorrow, but don’t forget about long term for next year.
How do you balance your short term and long term marketing?
July 24, 2014
In the age of social media and cell phones, we sometimes forget that there were ways of communicating without pressing “send”. Back in the day, snail mail was the only way to reach business; but that doesn’t mean you can’t use it today. Traditional marketing is still useful and can be very effective, if done correctly. Here are some ways to make your traditional marketing relevant.
- Don’t bombard your clients. Sending out information everyday is unnecessary and costly. Make sure you are only sending out useful mailings that mean something. Too many boring letters and you’re sure to be ignored.
- Everyone is different. Make your clients feel special by using triggered mailings. Personalize your letters by automatically sending a birthday announcement to someone a week before their birthday. Try changing your message to suit your audience.
- Don’t be afraid to ask for help. It can be hard to think of new techniques to keep current customers involved and new customers interested. Sometimes all you need are fresh eyes to see what you’re missing.
- Balance is key. While traditional marking is a great way to promote business, make sure you aren’t ignoring the new developments of the future. Be active on social media, while also sending flyers out by mail. This way you hit every target.
- Try new things. Change up your current techniques, even if it’s only for a month or two. Try something different and it could pay off in the long run. Playing it safe in marketing won’t cut it.
How do you use traditional marketing in your business?