The holidays may be over, but that’s no reason to stop being thankful. Giving thanks shows those surrounding your business how much you really value them. You should make it a habit to thank the people who contribute to your success – employees, clients, businesses that help you along the way and more.
We’re often too busy trying to get on with the next big thing to think about sending out thanks, but you may only need to spare an hour, half an hour, sometimes even just 10 minutes of you time. Thank you goes a long way when it comes to doing business.
These are some times when you should be giving thanks:
- Business with new (and returning) clients
- An associate has been particularly creative, prompt, helpful, etc.
- Project milestones or completion
- Referral from a friend, family member or another business
- Any business opportunity – whether you get the deal or not
It doesn’t have to be a grand expression; a simple thank you will usually do the trick. But that doesn’t mean you shouldn’t put any effort into it. Small, thoughtful actions are more than enough to show people your appreciation.
Here are some ideas of showing gratitude to those around you:
- Mail or drop off a handwritten card
- Stop by with a small gesture like coffee or tea
- Reward employees with gift cards or other small gifts
- Hold fun team gatherings outside the office
- Sometimes a phone call or an email is OK if you truly don’t have the time to do more – be sure to make these come across particularly intentional and personal
If regular thank you’s aren’t part of your business practice, they should be. The quality of your work is important, but ultimately it comes down to the way you do business that will bring in (or turn away) clients.
How do you say thank you?
Three Point Marketing offers marketing support for professional service providers such as financial planners, attorneys, and accountants.