Analyzing Client Surveys

February 19, 2015


You’ve made a great survey (using tips from our last blog) and have the results from your clients. What now? The next step is reading and analyzing your data to make it useful. A bunch of filled out surveys aren’t going to do you any good if you can’t examine the results and use the information to improve yourself and your organization. Here are some ways to go about analyzing your survey data.

  • Start at the beginning. Go back to the original goals of the survey. What did you want to accomplish with this survey? What kind of information did you want to receive? You want to make sure you are focused on the right part of the data.
  • Research Questions vs. Survey Questions. Next, you want to organize your data by putting the research question (or your goal) next to the questions that give you informant about that goal. For example, if your research goal was to find out how people rate your office atmosphere, you would put that next to the survey questions “Do you feel comfortable in the office” and “How would you describe the feeling in the office.” This will allow you to target specific questions quickly.
  • Trends. Once you have your survey organized, you can start to look for trends in the data. Frequent similar responses can point to a potential flaw in your organization that can be benefitted by change. If many people respond negatively to an aspect of your business, it may be a reason to look into altering that aspect.
  • Use it! Now that you have some organized data it’s time to use it! If you find a trend in your data that seems reasonable, make a change! Listening to your customers is the best way to make them happy. When your customers are happy, your business is happy!

Analyzing the data from client surveys can be a great way to find out information about your business. Client surveys can tell you problems your clients have with your business. They can also tell you what clients like about your business and want you to continue doing. Analyzing this data can be extremely beneficial for your organization, so make sure you don’t let it go to waste!

How do you analyze your client survey data?

Show me the money

October 16, 2014


You invest a lot of time and money into your marketing efforts. You know that tracking your exact marketing success is hard; there’s no simple way to do it. But you want to know where your success is coming from so you can continue with certain campaigns over others. It is much easier to track online marketing efforts than offline ones, but it is still possible. While this is not an exact science, here are some tips for keeping track of your marketing efforts:

  1. First things first. Make sure you have a running list of all your marketing campaigns. Even small ones. This allows you to compare and contrast results and organizes your efforts so there is less repetition and confusion.
  2. Differentiate. Try putting a separate phone number or email address on different campaigns you employ. This will allow you to see which marketing campaigns are driving customers. You could also tell customers to “mention this ad” or ask where they heard of you.
  3. Make it easy. One of the easiest ways to track your online marketing is with website analytics. Make sure you are keeping track of web page visitors and interested customers. One way to do this is with Google Analytics. (It’s free!)

Obviously all marketing efforts can’t be tracked exactly. Some people will see your ads and forget where, some will hear from a friend, and some will stumble upon you by accident. But you can use these simple tips to see what you can track and get the most out of it for your business.


How do you keep track of your marketing efforts?