New Year, New Business

January 3, 2014

Officially 2014 has arrived and you’re off to a new start – not just for yourself – but also for your business.  When it comes to resolutions, you should focus on setting realistic goals.  Challenge is always essential for growth, but overly high or specific expectations can lead to disappointment as the year goes on and you still haven’t reached those accomplishments.

Here are some ideas to kick-start your business resolutions.

Promote – Especially with small businesses, promotion is easily forgotten or left out of the budget.  This year we urge you to get serious about marketing your services.  If you want new clients, you have to make an effort to reach them, whether you design your own campaign or hire an expert – like Three Point Marketing!

Remodel – Maybe your office needs more space or the website begs for updated info and a fresh look. Whatever it is, make some time for renovations this year.  If you aren’t excited about your website, blog, or social media accounts, you’re a lot less likely to use them.  The same goes for the work place; when you’re feeling cluttered or cramped, your results tend to show it.  New design can excite and motivate.

photo 1-1Let go – Sometimes things just don’t work.  Know when to give up on a client or deal you’ve been trying to land for too long.  Don’t hesitate to change or drop a business method that isn’t working for you anymore.  Too much time, energy, and resources are often wasted trying to make things happen that aren’t meant to be.  Don’t hold your business back in 2014!

Network – Making connections in the business world is like blocking and tackling in football; if you can’t do it, you’ll have a hard time winning.  It’s the best way to create business relationships, secure clients, share ideas, and inspire new ones.  Even professionals you may see as the competition can contribute to your own business concepts and endeavors.  Put yourself out there this year and get into networking.

The key to carrying out your resolutions is doing a reasonable amount of work at a time.  Some of your goals may be big projects that require you to start planning for the whole year now.  Others might just take a little here and a little there.

What resolutions have you made for your business in 2014?

Three Point Marketing offers marketing support for professional service providers such as financial planners, attorneys, and accountants. 


Year End Marketing

December 10, 2013

With only a few weeks left in 2013, things are starting to slow down. You don’t have to be one of those. Now is the time to clean everything out from this year and prepare for the next.  Don’t put it off until January!

Get organized – Messy desk? Office filled with boxes and files? Take the time to put everything in order now, so you have it ready when January approaches. Throw out the junk you’ve been meaning to get rid of all year. Clean up your client files and get your contacts organized.

Find top prospects – Had your eye on a few potential clients this year? Make a list of them all and find out how and where to contact them. Once all this information is set up, all you have to do is reach out in 2014. If you’re feeling extra proactive, go ahead and schedule a meet with them for some time in January.

Budget – No one wants to start thinking about budgets for next year, but now really is the time. Are there big projects you know you’ll be getting into? Spend a little time figuring out the costs you can afford and are willing to take on. Also take time to sort your budgeting from last year and start preparing for taxes.

Reflect and project – Look back on what you’ve done in 2013. What worked and what didn’t? Reviewing helps you learn and adapt your efforts to be more successful. This also gets you dreaming about what you want to accomplish next year. Think about potential goals you want to set for the upcoming year.

Don’t let the approaching holiday season put your mind on an early vacation. Buckle down and focus on this end of year planning to help your business get ready for 2014. That way when it gets here, you’ll be able to dive right in!

What else helps you prepare for the new year?

Three Point Marketing offers marketing support for professional service providers such as financial planners, attorneys, and accountants.