Analyzing Client Surveys

February 19, 2015

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You’ve made a great survey (using tips from our last blog) and have the results from your clients. What now? The next step is reading and analyzing your data to make it useful. A bunch of filled out surveys aren’t going to do you any good if you can’t examine the results and use the information to improve yourself and your organization. Here are some ways to go about analyzing your survey data.

  • Start at the beginning. Go back to the original goals of the survey. What did you want to accomplish with this survey? What kind of information did you want to receive? You want to make sure you are focused on the right part of the data.
  • Research Questions vs. Survey Questions. Next, you want to organize your data by putting the research question (or your goal) next to the questions that give you informant about that goal. For example, if your research goal was to find out how people rate your office atmosphere, you would put that next to the survey questions “Do you feel comfortable in the office” and “How would you describe the feeling in the office.” This will allow you to target specific questions quickly.
  • Trends. Once you have your survey organized, you can start to look for trends in the data. Frequent similar responses can point to a potential flaw in your organization that can be benefitted by change. If many people respond negatively to an aspect of your business, it may be a reason to look into altering that aspect.
  • Use it! Now that you have some organized data it’s time to use it! If you find a trend in your data that seems reasonable, make a change! Listening to your customers is the best way to make them happy. When your customers are happy, your business is happy!

Analyzing the data from client surveys can be a great way to find out information about your business. Client surveys can tell you problems your clients have with your business. They can also tell you what clients like about your business and want you to continue doing. Analyzing this data can be extremely beneficial for your organization, so make sure you don’t let it go to waste!

How do you analyze your client survey data?


Don’t let social media scare you!

November 3, 2014

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Social media may seem like a frightening concept but don’t let that discourage you! It can be overwhelming at times, we know! Once you break it down to small, manageable pieces it won’t seem so bad! There are a few important aspects that you should make sure to remember:

  • Have a website. We can’t stress this enough. The first thing people do is look you up online, and the more you have out there the better! Be careful though, having a poorly designed or functioning website can cause customers to look elsewhere.
  • Start slow. Don’t get ahead of yourself. Trying to post a tweet every hour or making a Facebook event every day is going to push you to the limit. Wait until you win an award or find a relevant article to share something online. Your followers will be grateful for the discretion.
  • Create a blog. A blog is a great way to share your knowledge with your customers and prove you know what you’re talking about. Blogs are convenient because you decide the frequency of the posts and their subjects. Start off with a post a month and make sure to share it on your website or with your email database.
  • Don’t be afraid to ask for help. Having an substantial online presence is a full-time job; so maybe it’s time to make it one! Consider hiring someone to manage your social media. If you’re not ready to make that sort of commitment, there are plenty of companies you can outsource your social media to. That way you have excellent social media and you have time to focus on your business.

Social media doesn’t have to be as scary as it seems. There are plenty of small steps to take before jumping into the social media pool. If you’re still frightened, don’t worry! Let someone take over your website and your fears!

What scares you about social media?

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Happy Halloween!


Is outsourcing right for you?

September 18, 2014

Hire or Outsource

All firms need marketing. Whether you have social media websites that need updating or just creating an email newsletter or blog, marketing will always be necessary. The real question is: does your company want to hire an in-house marketing professional or outsource the job to someone else. Unfortunately, there is not an easy answer to this question. Your marketing needs are going to be different from other companies and businesses, so you are going to have to evaluate what’s right for you. Here are some steps that can help you decide:

  1. Look at your needs. Does your company make frequent changes or sudden additions to marketing projects? Do you have enough work to keep a full-time marketing professional busy? If you answered yes, think about hiring an in-house marketer. If you have less work and relatively simple and consistent marketing strategies, consider outsourcing.
  2. Assess your budget. Hiring a full-time marketer is costly, especially if there isn’t much to do. However, if you can afford an in-house marketer, it might help your business. Either way your business can initiate new marketing strategies and manage your current ones.
  3. Think about your goals. If your business is looking to do many new projects in different areas of expertise, it may be easier to outsource. Finding one professional to do very different kinds of marketing can be done, but may be difficult. Outsourcing different projects to the right people allows them to focus on their area of expertise.

It doesn’t have to be a choice. Some companies have an in-house marketer to do everyday marketing and help with last minute changes, and delegate specific projects to outsourced professionals. You have to see what’s right for your business and what kinds of marketing are high-priority. There are many factors involved in making marketing decisions and hopefully your decision will be the right one.

 

What are some factors surrounding your marketing decisions? 


Give a little to get a little

September 4, 2014

Marketing and strategy

A great way to market your business is with sponsorships. But what exactly is a sponsorship? And how does it help my business? A “sponsorship is a financial or in-kind support of an activity, used primarily to reach specified business goals”. The organization or activity being sponsored usually gives recognition at their event or in some other way to the sponsor. So now that we understand a little more about sponsorships, why give money to these organizations?

  • Niche Markets. Giving money to an organization gets your business recognition in a new and different way. Showing your support for something gets your name out there to people interested in a cause. Your business is exposed to new potential customers that already have positive feelings towards your company.
  • Get a Leg Up on the Competition. Providing a sponsorship can set you apart from other companies in your industry. Sponsorships can introduce you to new customers that your competition is vying for. Sponsorships also allow small companies to compete on the same level as large corporations with equal or more impressive sponsorships.
  • Choose you Comfort Level. Many sponsorships offer different packages for the same event. You can pick a level that you and your business are comfortable with and still get recognition. Some packages might make more sense for your business, while others would be too much or not enough.

Sponsorships are a great way to market your business, while at the same time helping an organization or event you care about. You get good exposure in a positive light, while staying in your comfort zone. Sponsorships can be a great way to stay ahead of the competition and market your business in a simple and effective manner.

 

What sort of sponsorships are you involved in?


Don’t be afraid to toot your own horn

August 21, 2014

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Good things happen to you all the time. You work hard and take advantage of opportunities, and sometimes those pay off. You get nominated for an award, get a promotion, or put on a successful event. How are your clients and your friends going to find out about your recent success? Here are some tips for sharing good news:

  • It might feel like bragging. Telling everyone you know that you just won an award may seem like you’re showing off and being rude. This isn’t the case. No one is going to brag about you but you, so do it! Don’t be afraid to mention your promotion or post about your event.
  • Be polite. You don’t want to start off a conversation with a brag, but there are other ways to bring it up. First ask someone to tell you about their accomplishments and news in their life. They will almost certainly ask about you next, and you can feel free to mention your recent success.
  • Let people help. Allow your friends and coworkers to write social media posts about you and your accomplishment. You can share those posts yourself and it won’t seem like bragging. You can also add a note to the post about how humbled you are to be nominated or how thankful you are for the help you had for your event.
  • Use your connections. Write a press release about your recent accomplishment and let your high school or college alumni newsletter publish it. Your schools will love seeing the success of its students and you get free publicity. If you volunteer or participate in groups, share your news there! There might be a bulletin board or social media site you can post to.

It’s important to share your accomplishments with people you know and people you want to know. Be proud of yourself and let people help you share the good news in any way, shape, or form. You never know when a connection could be made. Remember to be polite, not shy! You deserve to brag a little!

 

How do you let people know about your accomplishments?

 


Happy 4th of July!

July 3, 2014

4th of July Blog Final


Email Marketing – How to keep your emails from being ignored

July 1, 2014

email marketingEmail marketing is a great way to get your company out there. Directly connecting with potential business lets people know you exist and what you can offer them – that is as long as they read the email. Sending emails is one thing, but getting your customers to open and read those emails can be more of a challenge. Here are some tips for successful email marketing:

  • Keep it personal – People don’t want to feel like they are just another name on a list. Craft your emails so customers feel as though the email is only for them. Pretend that you are only sending the email to one person, people respond to individual attention!
  • Trust is important – The point of email marketing is eventually to sell your product or service, but make sure you don’t trick people into signing up or purchasing something they don’t want. Be upfront about how many emails you will send when people subscribe, and what the content will be. Customers will appreciate the honesty!
  • Grab their attention – The subject line of your email is the first impression you get to make, so make it count! Use words that are  powerful and evoke emotion, but keep it simple! You want enough to make them curious, not bored!
  • Short and sweet – Making your emails too long cause people to skip right over them. Your readers are busy, so make your emails easy to read and strait to the point. Make important lines bigger or bold, in case your readers are only skimming the text!
  • Repetition is key – Include important links multiple times to increase exposure. People will be more likely to click to your website if there are more opportunities!
  • Make it meaningful – Don’t send emails for the sake of sending emails! Only send emails when you have something important or meaningful to say. Customers don’t want to read useless information and will start to ignore emails you send in the future!

Email marketing is a convenient way to keep your customers updated and involved in your business. Focus on your business and your message, people will respond when they know you’re passionate and honest about your product!

How do you use email marketing in your business?


Thirty Seconds to Success How to perfect your elevator pitch with 5 easy tips:

June 12, 2014

First things first: what IS an elevator pitch? An elevator pitch is a quick summary about you, your business, or a product or service, and it’s value.  The elevator pitch got it’s name from the idea that this speech should be able to be carried out in the time it takes to ride in an elevator. You never know who you might share that space with!clock-334117_1280

To perfect this short summary, you can take advantage of these 5 tips for success:

  1. Explain yourself! Outline your speech with basic questions to answer. Who are you? What does your business offer? What makes you different from your competition? Make sure you include vital information about your business and what you do, but keep it interesting!
  1. Keep it short and sweet! Talking on and on about yourself is not necessarily going to impress your audience. Make sure you only include key points about your business. This speech is meant to last from thirty seconds to one minute, so keep that in mind when writing your pitch.
  1. Practice practice practice! The most important selling point for your idea is you! Make sure you’re confident, you should be! No one knows more about your business than you, so prove it! Practice giving your pitch in front of friends or in front of a mirror. Make sure you know your stuff.
  1. Think about your audience! The same pitch might not be the best idea to use for everyone. Think about the person you’re talking to. It may be a good idea to focus more on parts of your business that relate to their needs
  2. Switch it up! You don’t have to write a script for your elevator pitch and memorize it word for word. It’s more important for you to have a general outline that can be adjusted for any number of reasons. Your business won’t always stay the same. Remember to add or take out changes in your business to make your pitch relevant.

Do you have any tips on making an elevator pitch?


To niche or not to niche? That is the question

May 15, 2014

Our answer: niche! Keep reading to find out why.

You may think finding a niche audience for your clientele is just going to slim down business opportunities and make it harder to find clients. But in reality, it will make marketing practices easier, bring in more referrals and strengthen the services you offer.

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Why do you need a niche audience?

If you know exactly who you’re trying to market to, you can spend less time and money on widespread marketing efforts. When members of a target audience have similar interests and needs, you’re able to send one clear, central message to all of them.

Most people tend to associate — professionally and personally — with other people like them, which makes it easier for you to expand a niche client base. If each of your clients has at least one similar friend, family member or coworker you can contact, then you’ve already doubled your numbers.

With a niche audience, you also have the opportunity to develop newer and better ideas to serve this clientele. If you know all of their basic needs on the same general level, you’re able to focus more on the approach each client specifically requires.

How do you find your niche audience?

Start by evaluating your current clients and what they have in common. If all your clients don’t seem to have similarities, try to narrow in on your top clients — the ones who give you the most business or who you get along with best. Some things to consider when analyzing your client list: age, occupation/profession, income, location or even simply the services they need. Ideally, your niche audience should have all these things in common.

So you’ve already looked at your clients, and of course they’re important, but now you might need to focus on yourself. What do you bring to the table? Think about the services you offer or specialties you offer within your industry. If you know what sets you apart, you can use that expertise to serve clients who need that specific kind of service.

Once you’ve come up with a tentative audience to be your niche, you can start reaching out to them.

How else have you found your niche?

Three Point Marketing offers marketing support for professional service providers such as financial planners, attorneys, and accountants.

 


Does Your Bio Turn Clients Away?

March 11, 2014

Traffic to attorney biosIn reviewing website traffic for law firms, you’ll find that 56 percent of visits are to the lawyer biography pages. That’s a lot of people viewing your personal law biography. Most professionals just fill their biographies with the standard law résumé facts, but is this information really what your clients are looking for?

Of course, your name, contact information and even a brief summary of your law education are still important. But these days, clients care a lot less about what you’ve done for X amount of years and a lot more about what you can do for them.

Here are some ideas of what to put in your lawyer bio to make you stand out:

  • How, but most importantly, when and how often you can be reached. Links to social media and blogs are also good to include here.
  • Client testimonies, rather than court and bar affiliations or what other lawyers think of you.
  • Awards are OK, but you don’t need to go on and on about how accredited you are. If you’ve done that well, your clients should reflect your work.
  • Specific expertise or experience is important only if you find that you have a niche clientele. If you tend to take on a varied range of work, then you might advertise how diverse you are in the law industry.

If you’re ready to update your lawyer biography, then you should consider switching up the cookie cutter layout and adding some of these details. You’re in a competitive industry; don’t let yourself fall in line with the rest of the pack. Update the type of information you showcase in order to really differentiate yourself and maximize your client list.

What else makes you stand out as a lawyer?

Three Point Marketing offers marketing support for professional service providers such as financial planners, attorneys, and accountants.