Make 2019 the Year of Upgraded Marketing

January 10, 2019

In the past, the definition of marketing has been simple: find a way to get new clients to learn about your brand. But what if your marketing did more than just get the word out? What if your marketing performed in such a way that these new clients actually believed in the services you offered?

Rather than focusing on what you can do for your business using elaborate (and expensive) marketing campaigns, try ringing in the new year by using specific and strategic language that compels your audience to take action. What better way to bring in new clients than by relating to their needs and providing solutions for them?

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Using strategic communication also furthers the understanding of your brand. Do you prioritize finding solutions or do you often find your focus set on helping your clients cut unnecessary spending? Whether it’s in person or online, using consistent verbiage with your clients provides them with a better understanding of what you offer, but more importantly, why you offer it. This also provides you with countless opportunities to ensure that you brand displays its values at every opportunity.

Take the arrival of the new year as an opportunity to expand your marketing efforts to let your brand speak for itself. You’re a part of an incredibly powerful business – let your skills shine!

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Here’s to Remembering Your Customers

November 16, 2017

Customers want to be remembered. When you recognize a customer, something about them, welcome them back to your website, etc., that will leave a lasting impression with them. Customer retention and new customer acquisitions are some of the most important things to keep your business thriving and relevant.

You might be wondering why remembering your customer, even if it’s the website that recognizes they have visited before, is so important. First of all, it makes the customer feel important. It shows that you are caring about them and the service they receive. Secondly, you’re creating a connection with your customer. If you’re meeting face to face, people like to feel as though they know the people that they are with. And thirdly, whether it is electronically or in person, it makes everything about the experience that much more personal.

So, here is what customers appreciate you knowing or doing:

  1. Personalization. Make the experience tailored to the specific customer and they will appreciate it more than you know.
  2. Names. If you remember the customer’s name it can make all the difference in the world.
  3. Simplifying. Simplify the process for websites, simple loyalty programs, great customer service, etc. The more you do the less the customer has to do and that’s what they want.

Do you have any great tips or stories on customer relations? Share below!


Overcoming Fear

October 5, 2017

Whether it’s starting your own business, implementing a big change, putting yourself out there for that promotion..these are things that require you go out on a limb and potentially set yourself up for failure. Unfortunately, when you do something potentially life changing like this, fear always comes creeping in to say “but what you fail?”. So, what if you fail? You get told no? You have to try again? These things are not the end of the world! What if you don’t fail? What if you get the promotion, or your new business thrives? These are the questions that as business men and women we need to be asking ourselves. To do that, though, we must first figure out how to conquer the fear.

Everyone knows that the fear of upsetting your life or livelihood is paralyzing, literally. You can get stuck in the position you are currently in, indefinitely! The challenge is figuring out how to unstick yourself. The what-ifs will always be circling, so the key is to determine the positive what-ifs. What if I succeed?

The other thing to consider is what might happen if you don’t take these risks. As humans, we are always worried about the outcome of the risk. What is the outcome if you don’t take the risk. Sometimes that answer is scarier than if you were to take the risk, so put yourself out there.

Putting trust in yourself and your abilities is not something that comes easily to some, and fear will try and knock you down even further. If this is the case, ignore it. You know what you are capable of and what you need to do. The time is always now when it comes to the game of life, so make yours a life you are proud of and one where you are in control!


Work isn’t work when you’re doing what you love…

April 14, 2017

5am comes around… Then 6… then 7, and finally your alarm goes off giving you just enough time to get yourself together and run out the door on your way to work. When you get there, all the reports you were working on the day before are still sitting on your desk staring at you and as you stare back at them, you begin to hear them give you your daily morning roast session with their snobby new-yorker accents; “Hey fellas, look who decided to show up today! Get a load of this guy, thinking he’s all special in his new shirt.” “Yeah, new shirt, new me, aye buddy? Who’s the new me? Pee-Wee Hermit?” You drop your bag and right as you open your mouth to give those papers what for you’re interrupted by the guy next to you. “You gonna get that? Or you just gonna stand there and stare at your desk all day?” “Great”, you say to yourself with a sigh, and pick up the phone just to get scolded for not having the reports done by now. “Those better be on my desk by noon. I don’t care what you have to do. Just get them done!” You hang up, pull out your chair, and sit down at your desk to the sound of the guy in his desk next to yours having his daily phone conversation so loud that you know every little detail about his entire life. You would gladly amputate your own ears and give it to him not to, but hey, what’s better than getting to know a guy through his conversations with somebody else while you’re trying to work, right? Just another day in the life…

However, lets take a step back and for just a moment, imagine that our job enabled us to wake up every morning and do something that we couldn’t wait to do. What if you dreamed about the love you have for your job and instead of waking up to an alarm, your excitement woke you up instead? Or if rather than getting picked on by a stack of papers every morning, you walked into the office and people cheered for your arrival? In other words… What if you loved what you do?

Getting to the point where you love what you do isn’t always easy, but I believe that if you apply these few simple principals, you can very well get on the right track to enjoying your day job…

 

Be patient and don’t do anything that you’ll regret:

Quitting your job and diving right into something you love sounds great when the thought first crosses your mind. But it’s important that you think long-term and remain practical with what you want to accomplish. That’s not to say it’s not possible, but just like every other good thing in life, it takes time and strategic coordinated efforts on your part to pull it off. There’s a lot of us out there who would love to tell our boss off and walk out of the office holding two middle fingers above our heads; but if you’re going to get to that “dream job” you want so badly, you have to do whatever it takes to stay sane and keep crawling closer to that goal. Even if that means having an occasional argument with a piece of paper so that you can get your frustrations out. We won’t judge you…

 

Set goals and hold yourself accountable to them:

If you don’t know where you’re going, there’s a much better chance of you staying where you are than if you did. Believe me, I get it; you’re sick of putting up with the same crap every day and you’re ready for something better; but if that’s ever going to happen, you’re going to have to be the one to make it happen. People you work with don’t care if you like or don’t like your job. You could work the same job and put up with the same BS for the rest of your life for all they mind; but that’s only because they don’t know your drive. Your ambition dictates your success. If you want to be able to one day wake up in the morning and make a living off of doing something you love, then you’re going to have to set your goals and hold yourself accountable for getting them accomplished. A change of lifestyle isn’t a sprint, its a marathon; but that marathon only begins when you do.

 

Think outside the box:

Yes, I know; everybody and their mother has told you this at least a dozen times throughout the course of your life; but it really is an important factor to consider if you want to be successful at doing what you love. For some people, they have the option to do what they love and be broke, or hate what they do and have money. If you want your options to be a little more welcoming then that, you’re going to have to get creative! Start thinking about how your passion can benefit other peoples’ lives other than your own and how you can get people to take interest in what you love doing. For example, if you could spend your days doing nothing other than playing golf and being absolutely content with that, then think about how you can get people to take interest in your golf playing passion. Give coaching lessons, start your own golfing youtube channel, host your own podcast of the conversations you have with influential people on the golf course, etc, etc… There’s always going to be ways to get paid to do what you love, but more times than not it’s going to be up to your creativity to figure out how to make that happen. Develop your plan, think about it logically, and don’t be afraid to fail. After all, some would argue that failure at doing what you love is better than success at doing something you hate.

 


Find a Purpose

March 30, 2017

It’s so easy to get discouraged or feel like you’re lacking motivation. When you’re young and early in your career a lot of the time you aren’t doing exactly what you would like, and later on it can feel as though you’re stuck in a rut or tired of where you are. There are many reasons why, and sometimes it is very justified, but if you find purpose in what you’re doing you will find lost motivation.

When trying to find a purpose in the middle of what seem like a pointless task there are a couple things that you should consider. First of all, think about who else might be benefiting from the work you are doing. It is helpful to look at the overarching picture rather than what is right in front of you. Also consider how the things you are doing now can affect you, or others, in the future.

That being said, it’s not always easy. More often than not it will seem like you are working for someone else and not helping yourself as much along the way. You really have to dig deep to figure out exactly what is important to you and why you’re doing the things you are.

What do you do to find motivation?

 


5 Ways to Kick Procastination

February 16, 2017

With the new year over a month away already, we are all starting to feel the lag. Procrastination is something that effects everyone, some worse than others, but it’s always there. Here are a few helpful tips on how to avoid procrastination in your daily tasks, until you make it to your much needed break!

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  1. The first thing is always make a plan. Set a goal for yourself, both short term and long term, and then work backward. Figure out what needs to be done first, and then get working! It always feels good to check something off a list so there is a little motivation to start with.
  2. Then, make sure to switch things up. If you have hit a road block, aren’t sure where to go or can tell nothing productive is happening just move onto another task for a little bit. Just be sure to circle back around!
  3. It’s important not to stress yourself. When making your plan or as things come up during the week move things around. You need to be realistic in your goals because when there are too many things on your plate you become less productive.
  4. Don’t forget to make some time for you. If it’s constantly work and no play you will always be procrastinating and stressed out. It’s vital that everyone has a little down time. When you’re at work that means take a break. Get out of the office for lunch. It also means when you leave work for the day or the weekend try to separate yourself mentally.
  5. The last point, and maybe most important, is be nice to yourself. Everyone procrastinates. Everyone gets stressed out. But be kind to yourself because it’s okay! The hardest part of a project or task (or going to the gym for that matter), is just getting started.

What are your best tips for avoiding procrastination?


5 Benefits of Interns

January 19, 2017

When looking for a little extra help for your business or you need a little boost you should always consider hiring interns. Many times employers may look to part time employees or temporary positions, but there will always be students looking for work experience. Why not consider hiring them? Here are five potential benefits of hiring an intern:language-school-834138_1920

  1. A trial run. Who doesn’t like to see what they’re getting before they actually commit? When working with an intern you’ll get to see how they operate within the company culture and their work ethic. If they seem like a good investment for you business you can offer a more permanent position, and if not that’s fine too.
  2. A fresh perspective. It’s so important for you and your business to evolve and get a fresh set of ideas to change things up. That’s exactly what an intern can do. They’ll be coming from a much different background and can shine light onto new possibilities or areas of growth you might not have considered before. You never know what could be brought to the table.
  3. Catch up on work. An intern will be coming into this position hoping to gain real life experience and learn what the field of work is really all about. It’s your chance to finish up projects that have taken a backseat, catch up on reports, and really finish all the smaller things that need done but you always seem to run out of time for. Let them do real work and you’ll both benefit in the process.
  4. Enhance employee retention rates. Again, this fails back on the idea of getting to know the employee before you offer a full time position. If you know they are hard workers, team players and get along well within the company before you hire, chances are they will stick around.
  5. Gain a brand advocate. The students will spread your business throughout their campus and social media. Without a doubt the interns will take their experiences back to campus and talk to their friends and classmates. They will post on social media, their family will want to know about their experience and they will want to share with friends what they’ve been up to. Inevitably, your name will be passed around and you’ll get some free advertising.