September 1, 2016
No matter the industry you work in first impressions are important. In those first moments of meeting someone new you are judging can I trust this person, are they competent, will we get along, etc. It is so important to understand and master the art of first impressions. Here are six tips on how to get started:
- Be on time. This can’t be stressed enough. The person you are meeting does not care about why you are late or what excuse you have, no matter how valid it may be. Being on time is the first vital step in making a good first impression.
- Put your phone down. No matter who you are talking to it’s a good idea to give them your undivided attention, but if it is someone new it is even more important. Showing them that you are interested and engaged will make them want to talk to you and continue conversation with you.
- Use active listening. This means you should nod or make small comments of acknowledgement. Ask questions. Write notes if it’s appropriate. Summarize and repeat back what is being said to you to show that you are paying attention.
- Positive body language. Make sure that your facial expression and gestures reflect the point you are trying to make. Be active in your movements, but not aggressive.
- Talk second. Let the other person take the lead in the conversation. This opens up room for you to ask more questions and it builds their trust in you.
- Do your homework. Come in prepared with a good knowledge base on the other person and/or the company. Have questions prepared and ways to link your background back to their profession or company.
June 7, 2016
When you work in a business or industry for long enough, you get comfortable. You know the ins and outs, you know the lingo and the importance of certain topics, and you know why you’re excited about your product or service. What’s important to remember is that when you are speaking for an audience they may not have the same familiarity as you do. Instead of jumping right in and telling them all about your fantastic products you need to pause for a minute and read the room. Your job is more than just explaining why your product or service is so much more impressive than your competitors and why it should ultimately be the consumers first choice. It’s also your job to educate and connect with the audience to explain to them why they should even care in the first place.
Draw the audience in. Simple as that. We are all familiar with movie trailers and cliff hangers and images that leave you wanting to know more, to better understand. That is your job here, you need to tell a story. Put an image in the audiences mind that they can relate to whether that’s a picture of the industry in which they work, problems that they face daily, their competitors, goals they may have, the environment in which they work…you get the idea. You’re grabbing their attention because you are describing them. You are showing them that you understand and care about their industry and share common interests and goals.
Explain why you products or services are important to them. Put yourself in the shoes of the audience and ask: why would I care about this? Why does it matter? In what ways will it affect my work or productivity? These are all important questions and if you don’t know the answers then you need to take a minute and think about it before you go to present.
Create relevance. Once you are able to understand the importance of the message for your audience, believe in it! You are now the deliverer of this message, so explain how it has impacted you and how you believe it can directly impact them. Connect with your message and it will inherently bring a sense of trust.
May 26, 2016
With the rise of social media, blogging, LinkedIn, and so much more, the opportunities for new forms of marketing are endless. According to a recent infographic from WebDAM, human’s visual intelligence is on the rise. This means that when considering your marketing and blogging strategy it is important to put just as much emphasize on your photo choices as you do on the words you use.
Here are 6 tips on how to best utilize visuals:
- Think about color. You want your images to grab the readers attention and draw them in. Make sure to use bold colors or combinations to hold their interest, as well as make it easier for them to recall the information they read.
- Utilize your resources. There are many free tools out there, such as Pixlr, PicMonkey, and Pixabay, to download or edit images. Be sure to do your research and take advantage of the resources available to you.
- Keep it simple. While you want to use great colors, designs, and prints it’s important to remember that simple is usually better. You don’t want to be too busy and overwhelm the reader. Grab their attention, but don’t distract them.
- Make it mobile accessible. Oftentimes readers will be viewing your ads, blogs, or social media on a mobile device. It’s important to remember to keep your images or videos easily seen on mobile devices and able to load quickly.
- Be thoughtful. When choosing your visuals make sure to give thought to who you are marketing to and why, just like you would with written content. Think about the message that you are sending.
- Be consistent. The types images you choose should be consistent throughout your various marketing forums. Don’t forget that you are creating a brand for yourself.
We live in a digital world where everyone has instant access to images and and social media. Visual content can be shared with the click of a button and, according to a Buffer infographic, it is 40 times more likely to be shared on social networks. With millennials making their way into the work force, it is important for businesses to take advantage of these online and visual resources that are available.
In what ways do you use visuals to enhance your marketing strategies?
May 12, 2016
When it comes to clients, we have all figured out the best ways to communicate and behave with them. What’s not always so clear is how to stay in contact with the people who have decided that now is not the best time to work with you. When running your business it’s important that you always keep yourself in the back of these customers minds, so that when it is time for them to commit you will be in the forefront. It’s important to keep track of these people or companies, and strategize how to best market yourself to them. Here are 5 tips to help foster better relationships with your potential clients.
- Social Media Engagement. A great way to stay in contact with your potential clients is through social media. In a business relationship you should connect with them on LinkedIn. To encourage a more personal relationship, feel free to add them or promote yourself using other outlets such as Facebook and Twitter. Here’s a video on how connect through Facebook.
- Utilize Newsletters, Articles, and Blogs. Similar to social media, it’s important to show potential clients the type of work you do, what your expertise is in, and how your business is doing. A convenient and efficient way to do this is through the use of weekly or monthly newsletters or regular blog posts.
- Invite Them to Events. If you are hosting a business, social, or personal event for your clients, be sure to invite your prospective clients as well. This not only gives you an opportunity to talk with your prospective clients on a more personal level, but it also allows them to see the type of service and relationships you maintain with your clients.
- Make an Introduction. A great way to make a lasting impression is to think about who you may know that would be beneficial for the potential client to know as well. Maybe you had a conversation about how they wanted to expand an area of their business and you have a connect in that field. Introduce them! It will show them that you are already invested in their success.
- Check In and Be Responsive. Send them a small gift if you recently had a meeting, a holiday card if it’s that time of year, or a birthday card if you know it’s their birthday. Even simpler than that is making sure you are keeping up on your email and social media. Make sure to respond to comments, calls, or emails quickly, whether they be positive or negative.
The key to great client relationships is great communication. Keep these tips in the back of your mind as you foster your new relationships, and work to maintain old.
What are your tips for potential client relationships?
April 28, 2016
This might sounds crazy but sometimes perfect isn’t always the way to go. Sometimes you have to let something go that’s “good enough”, and that’s okay. In marketing, you might be hesitant to send out that blog post that isn’t quite how you’d like it, you might refrain from starting a Twitter account because you don’t think you have good content, and you might not even bother with any marketing efforts at all because you don’t know how.
Trust us, its better to put yourself out there and be in the conversation, even if you’re not perfect. It sounds daunting, but you probably do this all the time on other areas of work. Sometimes you have to meet a deadline and if you only had another week it could be so much better; but you don’t. So you give them what you have and its enough. Marketing isn’t any different, so why do people act like it is?
Its because there aren’t any hard deadlines. You haven’t created a time pressure for your blog posts or your social media posts. You haven’t introduced the expectation that clients receive a birthday card or a newsletter. This is the key. Creating this pressure on yourself allows you not to worry about perfection, but about consistency.
Once you get into a routine, you won’t worry so much about the perfect post or the best Tweet. You can join the conversation and people will respond to that. Don’t let yourself get so caught up in perfection that you don’t do anything at all. There’s no such thing as perfection.
April 15, 2016
It happens sometimes. You know you have work to do, but you can’t seem to buckle down and focus. You go from your email to your current project to Facebook back to email. You’re not being productive but what can you do? Here are 5 tips to help you buckle down and get to work.
- Get comfy, but not too comfy. If you’re focused on how uncomfortable you are, you’ll never get anything done. Make sure your chair is at the right height and you’re sitting in a good position. Make sure you’re not too comfy though! You don’t want to fall asleep at your desk.
- Listen to music. Listening to music can drown out other distractions and help you focus on your current task. Pick music that won’t distract you, like music without words. Make sure it’s not too loud and not too quiet. Moderate noise levels are just right for creative thinking.
- Food and drink. Having a glass of water handy can keep you from having to get up all the time to quench your thirst. Keep a snack or two at the ready to fuel your productivity. Opt for some gum for a low calorie option. The action of chewing will keep you awake and alert.
- Use an app. There are plenty of apps out there to improve productivity. There are even ones designed to keep you focused! One app will break up your task into 25 minute sessions and reward you when you’re done. Check out this app and others here.
- Take a break. Sometimes you’ve done all you can do and your brain just needs a break. Take a walk around the office or go get some coffee. Relaxing can help you focus more once you come back.
It happens to the best of us. Sometimes we all need some help buckling down and getting to work. If you follow these tips, you should be back on track in no time.
What do you do to buckle down and get to work?
March 31, 2016
We’ve all had trouble with this. It can be really hard to explain to clients and other people you meet what it is you do at work. You haven’t figured out a way to make an impact when you tell people, or even accurately get the point across! (You may want to look at our blog post about elevator pitches too.) It can be difficult to explain what you do because you’re so invested in it, nothing can do it justice. Well look no further, because here are 6 tips for explaining what you do.
- Its not about you. When you explain what you do, you shouldn’t make it about you. This sounds counterproductive, they just asked about you! But here’s the trick, explain what you do for others. This makes your job more relatable and interesting. Its much more interesting to “improve people’s businesses by communicating their message” than to be a “marketer”. The first example gets at what you do for someone, not just a label.
- Make them feel. People may not remember what you said, but they’ll remember how you made them feel. Make sure when you’re explaining your job you make it positive. Try a few different explanations out on your friends. See which ones make them smile. You want to leave a positive impression, even if they don’t remember anything else.
- Don’t be bashful. This is not the time to be humble. If you’re the best at what you do, tell them! You deserve the credit. Mention that award you won or your 100% satisfied clients. Just make sure you don’t sound too braggy. Make people impressed, not annoyed.
It can be difficult to explain to people exactly what you do, especially in a short amount of time. Just remember to talk about your accomplishments, in relation to your customers, and make them feel something. If you do all three you’ll have no problem getting people to understand your business!
March 17, 2016
Happy St. Patrick’s Day! If you didn’t know, the history of St. Patrick’s Day is that it is a celebration held on 17 March, the traditional death date of Saint Patrick, the foremost patron saint of Ireland. But here in America, the day is celebrated by wearing green, finding clovers and gold coins, and drinking Irish beer. St. Patrick’s Day can be a blast. Here are some tips for having some fun on St. Patrick’s Day.
- Wear Green! Nothing is worse than coming into the office on St. Patrick’s Day with no one wearing green. Have a contest to see who can dress the most festive. Extra points for a leprechaun hat!
- Have a Festive Lunch. Have a special lunch planned for you or your employees. Make sure there is green food and Irish options! Get some chocolate gold coins for dessert.
- Play St. Patrick’s Day Trivia. Quiz your friends on some trivia questions about St. Patty’s Day. There are plenty of questions online!
- Get People Singing. Play some Irish music during the day to get people in the festive mood! Look for playlists on websites like Pandora or Spotify.
- Decorate! Any party store will have loads of themed decorations for the office. Bring in some pots o’ gold and shamrock shaped signs! There are also plenty of printables online, check out Pinterest!
St. Patrick’s Day can be a blast, just follow these tips! No matter what your day looks like today, it’ll look better through some green shamrock glasses! Happy St. Patrick’s Day!
February 18, 2016
Video content is a great way to communicate your brand to your customers. In fact, 74% of all internet traffic in 2017 will be video according to Invodo. Whether or not you like video content, it’s here to stay. Here are 6 tips for creating great video content.
- Know your audience. It’s important to understand who your target market is for a variety of reasons. But for video, you need to know what kind of content they enjoy watching. Should you film a formal interview, a positive testimonial, a funny monologue? This is up to your company, your brand, and your consumers.
- Keep it simple. It can be easy to make grand plans for creating video content. Maybe you think you should release a video day or use green screen, but think about what you’re actually capable of. Create a reasonable schedule and stick to it!
- Practice Practice Practice. You’re not going to get the performance you want on the first try, so rehearse it! Get everyone in the video to go over the script and vision a few times before you actually shoot! It’ll be easier to film if you feel confident about the performance.
- Give answers. If you don’t have any ideas for what to make a video about, try answering common industry questions. Think about things your clients ask you and make a list. Answer the questions on the video and use it as content on social media or your website.
- Now what? Now that you’ve created your video, what now? There’s no point in making a video that no one will ever see. You have to promote it! Share your content on social media, include it in blog posts or newsletters, and utilize SEO best practices.
Video is the way of the future. Now, you should feel better about creating video content!
What tips do you have for creating video content?
January 7, 2016
So you’ve decided to start a blog. You probably have some questions or concerns, but fear no more. We’re here to five you 4 tips for writing a killer blog. If you want more tips, check out an earlier Three Point Marketing post of 5 Tips for a Great Blog or any of these posts.
- Hyperlinks. See what I did there? Hyperlinks to older blog posts you’ve created as well as outside links to more information shows you did your research. This increases your SEO and more people will find your blog. Hint: always make sure your hyperlink opens in a new tab.
- CTA. Your call-to-action is important in a post. It’s what you want your readers to do after they finish reading. This could be signing up for emails or downloading an ebook. For CTA best practices check out this post.
- Keywords. Repeating your keywords in your heading, title, and throughout your blog is important. It increases SEO! Have a long tail keyword so you only get readers interested in your specific post. This makes readers happy because they find exactly what they need.
- Length. Ever wonder what the length of your post should be? According to Buffer, your post should be about 1,600 words. Check out their infographic below for more stats on ideal lengths.
What are some blogging tips you’ve come up with?