November 16, 2017
Customers want to be remembered. When you recognize a customer, something about them, welcome them back to your website, etc., that will leave a lasting impression with them. Customer retention and new customer acquisitions are some of the most important things to keep your business thriving and relevant.
You might be wondering why remembering your customer, even if it’s the website that recognizes they have visited before, is so important. First of all, it makes the customer feel important. It shows that you are caring about them and the service they receive. Secondly, you’re creating a connection with your customer. If you’re meeting face to face, people like to feel as though they know the people that they are with. And thirdly, whether it is electronically or in person, it makes everything about the experience that much more personal.
So, here is what customers appreciate you knowing or doing:
- Personalization. Make the experience tailored to the specific customer and they will appreciate it more than you know.
- Names. If you remember the customer’s name it can make all the difference in the world.
- Simplifying. Simplify the process for websites, simple loyalty programs, great customer service, etc. The more you do the less the customer has to do and that’s what they want.
Do you have any great tips or stories on customer relations? Share below!
May 12, 2016
When it comes to clients, we have all figured out the best ways to communicate and behave with them. What’s not always so clear is how to stay in contact with the people who have decided that now is not the best time to work with you. When running your business it’s important that you always keep yourself in the back of these customers minds, so that when it is time for them to commit you will be in the forefront. It’s important to keep track of these people or companies, and strategize how to best market yourself to them. Here are 5 tips to help foster better relationships with your potential clients.
- Social Media Engagement. A great way to stay in contact with your potential clients is through social media. In a business relationship you should connect with them on LinkedIn. To encourage a more personal relationship, feel free to add them or promote yourself using other outlets such as Facebook and Twitter. Here’s a video on how connect through Facebook.
- Utilize Newsletters, Articles, and Blogs. Similar to social media, it’s important to show potential clients the type of work you do, what your expertise is in, and how your business is doing. A convenient and efficient way to do this is through the use of weekly or monthly newsletters or regular blog posts.
- Invite Them to Events. If you are hosting a business, social, or personal event for your clients, be sure to invite your prospective clients as well. This not only gives you an opportunity to talk with your prospective clients on a more personal level, but it also allows them to see the type of service and relationships you maintain with your clients.
- Make an Introduction. A great way to make a lasting impression is to think about who you may know that would be beneficial for the potential client to know as well. Maybe you had a conversation about how they wanted to expand an area of their business and you have a connect in that field. Introduce them! It will show them that you are already invested in their success.
- Check In and Be Responsive. Send them a small gift if you recently had a meeting, a holiday card if it’s that time of year, or a birthday card if you know it’s their birthday. Even simpler than that is making sure you are keeping up on your email and social media. Make sure to respond to comments, calls, or emails quickly, whether they be positive or negative.
The key to great client relationships is great communication. Keep these tips in the back of your mind as you foster your new relationships, and work to maintain old.
What are your tips for potential client relationships?
September 17, 2015
Creating a website is an intricate task. There are many elements to attend to and some might get lost in the shuffle. An important aspect to stay focused on is your homepage. This is where your clients will see how you choose to represent yourself and it may be their first impression of your business. Make it count. Here are some tips to make your homepage more successful.
- Simple Headline. The first thing clients will read when they get to your homepage is the headline. Make it strait to the point so they know they’re in the right place and you can offer them what they need.
- Don’t Get Lost. Make sure the homepage is easy to navigate and clearly allows customers to go to other parts of your site. If they can’t figure out how to get the information they need, they’ll move on to another website.
- A Picture’s Worth 1000 Words. Make sure your homepage has a picture that supports your business. Real images of you and your company are ideal. Try to avoid boring stock photos. Videos are a great way to introduce yourself to a potential client, so try creating a short video to post on your page.
- Offer Something More. Have a link to your newest blog post or a free download of your ebook. This gives people incentive to stay on your site and learn more about your expertise. Providing content gives you credibility and proves to client you know your stuff.
- Brag a Little. Your homepage is where you want to show off! Make a good impression by listing awards and recognitions your business has received. Impress your future clients immediately by putting these on your homepage.
Your website is important, but your homepage is your first impression. Make it a good one by employing these tips. You never know what a good homepage will get you.
How did you make your homepage successful?
September 3, 2015
We get 500 emails a day, but it feels more like 5,000. So why should we open your email? Well, first, you should have some relevant content. Make sure you’re not sending too many emails with nothing to offer. Once you have some content, here is how you should subject your emails:
- Leave ’em wanting more. Creating some mystery in your email subject can improve open rate. Don’t reveal too much in the subject, but make sure to give them a hint! Be too vague and you’ll be ignored.
- Short and sweet. If your subject line is too long, people won’t bother to read them. Make your subject line relatively short, but impactful. Choose action words or interesting phrases to catch attentions.
- Interrupt. Using numbers (like “4” instead of “four”) interrupt readers normal skimming and slightly catch their attentions. Try using other symbols or punctuation to get your point across.
- Make it URGENT. Displaying a sense of urgency or curiosity invites people to open emails. Try starting with a question or time limit. This increases open rate because no one don’t want to miss out.
- Emotional appeal. Try to make your subject line emotional in some way. Connect the reader to your email by personalization or localization. People are more likely to open specific emails rather than general ones.
Email marketing can be tough. When less than half of your email base ever even opens your emails, you may feel like giving up. Don’t! Just change up your email subject lines to encourage open rates!
How do you create email subject lines?
August 20, 2015
Why blend in when you can stand out? To set yourself apart from your competitors, it’s important to advertise your differences and benefits. Your customers won’t know how innovative and successful your business is if you don’t tell them. So don’t be afraid to show it off! Here are 5 ways to standout from the crowd.
- Become a thought leader. Your industry could use one more thought leader, so make sure it’s you! Publish your content on a blog and create a newsletter to get your name out there. Meaningful and relevant content go a long way.
- Raise the bar. Do some research and one-up your competition. Make your business the standard in your industry and leave the competition playing catch up. Position yourself as cutting edge.
- Go above and beyond. Going the extra mile for a client can make all the difference. Show them you care about them as an individual. They’ll take notice and recommend you to their connections.
- Focus on the experience. From the first time the client looks at your website or social media sites, to the follow up survey they take after you have done your job, it’s important to make sure the customer is having a good experience. Every time the client comes in contact with your business it affects their overall perception of you. Make sure it’s a good one.
- Make them look. Be creative with your marketing. Think outside the box when it comes to email newsletters and traditional mailers. Think about what will get their attention and put your business in their head first.
Don’t get lost in the crowd of businesses, standout! Your clients will thank you, your employees will thank you, and your industry will thank you.
How do you standout from the crowd?
August 6, 2015
You do this everyday, all the time. You’re always talking to people; when you order your coffee and when you see the mailman. You talk when you call your sister and you thank your babysitter. But most of all you talk when you’re at work. I know what you’re thinking: practice makes perfect so I’m all set. That’s not always the case. Plus there’s always room for improvement! Here are some ways to master the art of conversation.
- Start small. Don’t rush into a conversation with serious, heavy topics. Stick with the weather or another non-threatening topic. But don’t make it too obvious, small talk can be annoying.
- The customer is always right. When you’re talking to someone, try not to correct them. Even if you mean it in the best way, they’ll think you’re rude. It’s best to let it go.
- Ask questions. Most people enjoy talking about themselves, so ask questions! People love to talk about themselves, so let them! They’ll walk away feeling like they had a great conversation with you.
- Pay attention. Actually listen to what the other person is saying. This may sound obvious, but if you get caught not listening you look bad. Put your phone away and really concentrate.
- Make a connection. Relate to the other person by sharing an experience or feeling. This makes the conversation meaningful and you more likable. Find some common ground to bring you together.
- What you’re not saying. Be aware of your body language. Looking away or at your watch makes people feel like you’re not really listening. Use your hands when you talk to show enthusiasm instead of crossing your arms. You look more friendly this way.
- Know when it’s over. Listen for cues (or use them yourself!) to know when the conversation is coming to an end. Phrases like “I should let you go” or “It was great to see you” signal it’s time to get out of there. Say your goodbyes and get on your way.
With all the technology we’re used to, it can be hard to remember how to have a good conversation. Hopefully these tips will help you on your way to mastering the art of conversation!
What are your tips for mastering the art of conversation?
May 14, 2015
You put a lot of time and effort in to generating new business for your company. But is there an easier way? Focusing on new clients is important, but not where all your energy should be focused. Some, if not most, of your time should be spent creating loyalty with current customers so they come back next time. It’s much easier to keep a current client coming back than to discover a new one. That being said, here are 4 simple ways to improve customer loyalty.
- Greetings. Clients remember the first and last interaction they have with a business, so make it count! Greet your customers with a smile and leave them with a good impression of your business. Satisfied customers are more likely to return.
- Keep in touch. Consistently (but not constantly!) send emails to past customers. Remind them why they chose to do business with you in the first place. Be careful though – sending too many emails with irrelevant content will cause clients to unsubscribe.
- Rewards. Make it worth their while. Giving clients an incentive to come back and do business with you will encourage returns. Also encourage clients to spread the word and share their positive experience with potential clients. Reward loyalty and it will continue.
- Listen. Make sure you know how your client feels during their time with you. Fixing a problem before a client lets them know you care. Reward clients for completing a survey about their time with your business to make sure you understand their opinions. See our blog about creating surveys here!
Customer loyalty is a great tool to utilize for your business. With these 4 easy ways to improve, you’ll have clients returning in no time!
How do you encourage customer loyalty?
April 30, 2015
You’re torn. You don’t know whether to invest in long term marketing strategy for the future or short term marketing for tomorrow. Well lucky for you, you can do a little of both. It’s best not to abandon your short term marketing and only work on long term strategies, but you need to remember to work on long term as well. Here are some long term and short term marketing strategies you can work on together.
- Advertisements. Create an advertisement that doesn’t run too long. Run the add online or in a local newspaper. Since the ad is short term, you can include promotional material relevant to your business at that time.
- Attend Events. Go to networking events in your local area. This is will get your name out there and you can get some connections. Make sure you regularly attend all different types of events.
- Get People Talking. Make sure you ask your current clients to refer you (politely of course). Hoping that clients will talk you up is good, but asking them is better.
- Website. We’ve said it before and we’ll say it again: websites are extremely important. Make sure you’re making the proper investment in your digital reputation. It might take a while to make it what you want, but it’s worth the time to make it right.
- SEO. If people can’t find you, they can’t hire you. So make sure you are investing in SEO. There are plenty of companies who can help you with search engine optimization, and it’s becoming more important every day.
- Database. Start creating an email database. After you have a fair number of clients on the list, start sending out monthly emails with relevant content. This will keep you fresh in their minds.
Long term and short term marketing has to be a balance in your business. Work on your short term marketing for tomorrow, but don’t forget about long term for next year.
How do you balance your short term and long term marketing?
April 2, 2015
You appreciate your clients. You even host interesting client events to show your appreciation. This is all well and good, but you can do more. What if your clients brought prospects to your events? Then you could show your current clients you care, while gaining business with their friends and family. Now the question isn’t why, but how. Here are some ways to open up your events to potential clients.
- Invitations are key. When inviting current clients to your event, be excited! If they think the event will be fun, they will be more likely to bring more people. Also specify who (if anyone specific) you want them to bring. If there is no one in particular, invite them to bring someone from work or a golf buddy.
- Ask around. Ask your clients (or survey them! Check out our last few blog posts about surveys!) to see what kind of event they would be interested in. See if they would be willing to bring a friend to the event and where and what the event should be. If your clients feel like their opinions are valued in planning, they will be more likely to come.
- Don’t be afraid to check in! Call your clients back after the initial invitation to confirm their attendance. Make sure you find out if their prospect can make it. If your client needs time to ask their guest if they can come, that’s fine! Just make sure you specify when you will call again to finalize the guest list.
- Be ready. Make sure you’re prepared for the prospects that come to your event! Don’t waste this valuable opportunity to connect. Get business cards or email addresses so you can follow up after the event. This makes you stand out and have a better chance of turning this prospect into a client.
Whether you go golfing, have a picnic, or host a wine tasting, you want your clients to be involved. Make them work for you a little and bring a friend… or 5!
How do you get your clients to bring potential prospects to events?
March 19, 2015
You look at the facts and you realize your marketing isn’t working. But what can you do to improve? Lucky for you, we have just the answer. Here are 5 ways to fix your marketing:
- Just ask. If you look at Three Point Marketing’s last several blogs, we talk about surveys and how to use them. So do it! Ask your customers what they want and you may be surprised what you can learn.
- Get responses. Creating marketing materials is a great start, but if you aren’t getting responses it may be time to change it up. Try something new to elicit more responses!
- Know your stuff. Can you concisely say what your business does? Make sure you have a solid elevator pitch (check out our blog about elevator speeches for ideas! https://threepointmarketing.wordpress.com/2014/06/12/thirty-seconds-to-success-how-to-perfect-your-elevator-pitch-with-5-easy-tips/) You have to be able to sell yourself quickly and differentiate yourself from the competition.
- Figure out your target. Are you marketing to the right audience? Do some research about your target market to make sure you are doing all that you can to reach them.
- Don’t be afraid to copy. There are some great marketing ideas out there. You don’t have to come up with something brand new! Check out the internet or even your competition to see what works for them. Then adjust to match your needs and goals.
If your current marketing efforts aren’t working, don’t get discouraged! There are plenty of ways to improve your marketing and improve your business.
How can you improve your marketing?