September 17, 2015
Creating a website is an intricate task. There are many elements to attend to and some might get lost in the shuffle. An important aspect to stay focused on is your homepage. This is where your clients will see how you choose to represent yourself and it may be their first impression of your business. Make it count. Here are some tips to make your homepage more successful.
- Simple Headline. The first thing clients will read when they get to your homepage is the headline. Make it strait to the point so they know they’re in the right place and you can offer them what they need.
- Don’t Get Lost. Make sure the homepage is easy to navigate and clearly allows customers to go to other parts of your site. If they can’t figure out how to get the information they need, they’ll move on to another website.
- A Picture’s Worth 1000 Words. Make sure your homepage has a picture that supports your business. Real images of you and your company are ideal. Try to avoid boring stock photos. Videos are a great way to introduce yourself to a potential client, so try creating a short video to post on your page.
- Offer Something More. Have a link to your newest blog post or a free download of your ebook. This gives people incentive to stay on your site and learn more about your expertise. Providing content gives you credibility and proves to client you know your stuff.
- Brag a Little. Your homepage is where you want to show off! Make a good impression by listing awards and recognitions your business has received. Impress your future clients immediately by putting these on your homepage.
Your website is important, but your homepage is your first impression. Make it a good one by employing these tips. You never know what a good homepage will get you.
How did you make your homepage successful?
September 3, 2015
We get 500 emails a day, but it feels more like 5,000. So why should we open your email? Well, first, you should have some relevant content. Make sure you’re not sending too many emails with nothing to offer. Once you have some content, here is how you should subject your emails:
- Leave ’em wanting more. Creating some mystery in your email subject can improve open rate. Don’t reveal too much in the subject, but make sure to give them a hint! Be too vague and you’ll be ignored.
- Short and sweet. If your subject line is too long, people won’t bother to read them. Make your subject line relatively short, but impactful. Choose action words or interesting phrases to catch attentions.
- Interrupt. Using numbers (like “4” instead of “four”) interrupt readers normal skimming and slightly catch their attentions. Try using other symbols or punctuation to get your point across.
- Make it URGENT. Displaying a sense of urgency or curiosity invites people to open emails. Try starting with a question or time limit. This increases open rate because no one don’t want to miss out.
- Emotional appeal. Try to make your subject line emotional in some way. Connect the reader to your email by personalization or localization. People are more likely to open specific emails rather than general ones.
Email marketing can be tough. When less than half of your email base ever even opens your emails, you may feel like giving up. Don’t! Just change up your email subject lines to encourage open rates!
How do you create email subject lines?
August 20, 2015
Why blend in when you can stand out? To set yourself apart from your competitors, it’s important to advertise your differences and benefits. Your customers won’t know how innovative and successful your business is if you don’t tell them. So don’t be afraid to show it off! Here are 5 ways to standout from the crowd.
- Become a thought leader. Your industry could use one more thought leader, so make sure it’s you! Publish your content on a blog and create a newsletter to get your name out there. Meaningful and relevant content go a long way.
- Raise the bar. Do some research and one-up your competition. Make your business the standard in your industry and leave the competition playing catch up. Position yourself as cutting edge.
- Go above and beyond. Going the extra mile for a client can make all the difference. Show them you care about them as an individual. They’ll take notice and recommend you to their connections.
- Focus on the experience. From the first time the client looks at your website or social media sites, to the follow up survey they take after you have done your job, it’s important to make sure the customer is having a good experience. Every time the client comes in contact with your business it affects their overall perception of you. Make sure it’s a good one.
- Make them look. Be creative with your marketing. Think outside the box when it comes to email newsletters and traditional mailers. Think about what will get their attention and put your business in their head first.
Don’t get lost in the crowd of businesses, standout! Your clients will thank you, your employees will thank you, and your industry will thank you.
How do you standout from the crowd?
August 6, 2015
You do this everyday, all the time. You’re always talking to people; when you order your coffee and when you see the mailman. You talk when you call your sister and you thank your babysitter. But most of all you talk when you’re at work. I know what you’re thinking: practice makes perfect so I’m all set. That’s not always the case. Plus there’s always room for improvement! Here are some ways to master the art of conversation.
- Start small. Don’t rush into a conversation with serious, heavy topics. Stick with the weather or another non-threatening topic. But don’t make it too obvious, small talk can be annoying.
- The customer is always right. When you’re talking to someone, try not to correct them. Even if you mean it in the best way, they’ll think you’re rude. It’s best to let it go.
- Ask questions. Most people enjoy talking about themselves, so ask questions! People love to talk about themselves, so let them! They’ll walk away feeling like they had a great conversation with you.
- Pay attention. Actually listen to what the other person is saying. This may sound obvious, but if you get caught not listening you look bad. Put your phone away and really concentrate.
- Make a connection. Relate to the other person by sharing an experience or feeling. This makes the conversation meaningful and you more likable. Find some common ground to bring you together.
- What you’re not saying. Be aware of your body language. Looking away or at your watch makes people feel like you’re not really listening. Use your hands when you talk to show enthusiasm instead of crossing your arms. You look more friendly this way.
- Know when it’s over. Listen for cues (or use them yourself!) to know when the conversation is coming to an end. Phrases like “I should let you go” or “It was great to see you” signal it’s time to get out of there. Say your goodbyes and get on your way.
With all the technology we’re used to, it can be hard to remember how to have a good conversation. Hopefully these tips will help you on your way to mastering the art of conversation!
What are your tips for mastering the art of conversation?
July 23, 2015
Are you looking to grow your business? Well you’re in the right place. It can be hard to get out of your routine and try to expand your talents. So to help, we’ve put together 4 easy ways to grow your business.
- Do your research. If you’re reading this blog, then you’ve already started #1. Research how other people are growing their businesses; there’s no need to reinvent the wheel. If you can come up with some ideas, great. But remember there are a lot of people out there with great ideas they are willing to share.
- Target new markets. A great way to build your business is exploring different markets for your business. Think about opportunities to reach out to a different group of people. You never know who’s out there with a need for your product.
- Develop your website. We can’t emphasize this enough. Having a professional, updated website is crucial for growing your business. This is how many new clients will discover your business. You want your first impression to blow them away.
- Set goals. Make sure your goals are S.M.A.R.T: Specific, Measurable, Achievable, Realistic and Timely. Having SMART goals will keep you on track for building up your business. Without set goals, it can be hard to accomplish what you want.
Your business is fine, but you want it to be great. Use these tips to build your business and grow into whatever you set your mind to.
How did you grow your business?
July 9, 2015
First things first: what is a webinar? You’ve probably heard the term, but you may be wondering what it means. According to Dictionary.com, a webinar is “a seminar or other presentation that takes place on the Internet, allowing participants in different locations to see and hear thepresenter, ask questions, and sometimes answer polls.” You can use webinars to connect with potential clients and market yourself while proving your knowledge and expertise at the same time. Here are some tips to make a successful webinar.
- Start with the topic. Try to make the event as exciting as possible. This is where you might need to get creative. Not everyone thinks the best way to spend an hour is to listen to a seminar about financial planning. So jazz it up a little. Think of an interesting title and bring a lot of energy.
- Keep them involved. Consider allowing the audience to ask questions during the webinar instead of after. Include a poll to keep the audience involved and paying attention.
- Give them homework. Make sure you end your webinar with an action that the audience should take. This will keep them involved after the session. Make sure to provide contact information for your business and the speaker.
- Promote the heck out of it. Putting on a good show is only half the battle. You don’t want to create a great webinar and have no audience. Make sure you think about how people will find out about your session. Share it on social media and email blasts along with other types of promotion.
Use these tips when creating your webinar to get the most out of your time and energy!
What are your tips for creating a webinar?
June 25, 2015
You want to market your small business. You don’t really know where to start, so you ask the internet for help. After reading countless articles called “Tips for Marketing your Small Business” and “10 Tips you Need to Read” you feel prepared to take on this task. But are you really ready? To be successful in marketing, you need more than tips. You need a plan.
- Just add water. Unfortunately, one good marketing idea is not going to cut it. There isn’t an instant tip that will increase sales in your business. You can, however, make a strategy to incorporate long term and short term marketing goals (check out this article we posted) and your target audience.
- Step by step. List out all the steps you need to take in order to reach your goals. This is where tips can come in handy. Your tips will allow you to make the steps to your strategy more effective. It may seem tedious, but it will really help you in the long run.
- Practice makes perfect. Eventually, if you continue your marketing strategy, it will become second nature. You’ll know exactly what you have to do to get a new client or make another sale. And you’ll have a step by step list to refer back to if need be.
Creating a marketing plan isn’t easy but it can (and should) be done. Take all the tips you’ve collected and use them to strategize your marketing. You’ll be glad you did.
How did you create a marketing plan?
May 28, 2015
The time has come. You’re staring at your office phone knowing what you have to do. You start thinking of any and all of the “more important” things you should do first: maybe you should clean out your inbox or you haven’t organized your top drawer in who knows how long. What you should really be doing is making prospective sales calls. But it’s hard. It’s scary. You’re afraid of rejection. Here are 6 tips to overcome the fear of sales rejection.
- Be prepared. Cold calling a customer can be scary, but it can be even scarier to freeze up on the phone and not know what to say. Avoid this by preparing your materials ahead of time. Gather up offers and really know what you’re selling. This will give you confidence that you know your stuff.
- Have goals. This goes for long and short term sales goals. Think about why you want to reach these goals and use that motivation to pick up the phone. If you’re working towards something bigger, you’ll stay more focused on the task.
- It’s not you, it’s me. In most situations, this is actually the case. Maybe you caught the customer on their busiest day of the week, or the person you called doesn’t have the authority to make decisions. Whatever the real reason, don’t take rejection personally. Many people will say no, but you’re working towards that one yes.
- Plan. Dedicate a specific time every day to make sales calls. Once you get into a routine, it won’t be so scary and daunting. You know that right before lunch you make a few calls, or at 3pm every day. This will put sales calls onto your calendar and force you to practice and become more comfortable.
- No doesn’t mean never. Just because you get a rejection now, doesn’t mean that person will never be a customer. Try to find out why they’re really saying no, and remember that for next time. Try to have a conversation and keep your notes. This will help build a relationship the next time you call.
- What’s the worst that can happen? Think about it. The worst that happen is they’ll say no. That’s it. You’re not getting fired, you’re still breathing, and the world is still turning. All you have to do is call up the next one on your list. It’s that simple.
It can be really hard to overcome the fear of rejection. But remember, you’re going to be rejected. That’s inevitable. The real success is brushing it off and moving forward. If you don’t ask, no one will ever say yes.
How do you deal with rejection?
May 14, 2015
You put a lot of time and effort in to generating new business for your company. But is there an easier way? Focusing on new clients is important, but not where all your energy should be focused. Some, if not most, of your time should be spent creating loyalty with current customers so they come back next time. It’s much easier to keep a current client coming back than to discover a new one. That being said, here are 4 simple ways to improve customer loyalty.
- Greetings. Clients remember the first and last interaction they have with a business, so make it count! Greet your customers with a smile and leave them with a good impression of your business. Satisfied customers are more likely to return.
- Keep in touch. Consistently (but not constantly!) send emails to past customers. Remind them why they chose to do business with you in the first place. Be careful though – sending too many emails with irrelevant content will cause clients to unsubscribe.
- Rewards. Make it worth their while. Giving clients an incentive to come back and do business with you will encourage returns. Also encourage clients to spread the word and share their positive experience with potential clients. Reward loyalty and it will continue.
- Listen. Make sure you know how your client feels during their time with you. Fixing a problem before a client lets them know you care. Reward clients for completing a survey about their time with your business to make sure you understand their opinions. See our blog about creating surveys here!
Customer loyalty is a great tool to utilize for your business. With these 4 easy ways to improve, you’ll have clients returning in no time!
How do you encourage customer loyalty?