July 13, 2016
Join us in celebration as we celebrate our 5 year anniversary. Thank you all for your continued support, we are so excited for what the next 5 years hold!
April 2, 2015
You appreciate your clients. You even host interesting client events to show your appreciation. This is all well and good, but you can do more. What if your clients brought prospects to your events? Then you could show your current clients you care, while gaining business with their friends and family. Now the question isn’t why, but how. Here are some ways to open up your events to potential clients.
- Invitations are key. When inviting current clients to your event, be excited! If they think the event will be fun, they will be more likely to bring more people. Also specify who (if anyone specific) you want them to bring. If there is no one in particular, invite them to bring someone from work or a golf buddy.
- Ask around. Ask your clients (or survey them! Check out our last few blog posts about surveys!) to see what kind of event they would be interested in. See if they would be willing to bring a friend to the event and where and what the event should be. If your clients feel like their opinions are valued in planning, they will be more likely to come.
- Don’t be afraid to check in! Call your clients back after the initial invitation to confirm their attendance. Make sure you find out if their prospect can make it. If your client needs time to ask their guest if they can come, that’s fine! Just make sure you specify when you will call again to finalize the guest list.
- Be ready. Make sure you’re prepared for the prospects that come to your event! Don’t waste this valuable opportunity to connect. Get business cards or email addresses so you can follow up after the event. This makes you stand out and have a better chance of turning this prospect into a client.
Whether you go golfing, have a picnic, or host a wine tasting, you want your clients to be involved. Make them work for you a little and bring a friend… or 5!
How do you get your clients to bring potential prospects to events?
March 5, 2015
Since reading our last two blogs, you made a client survey and analyzed the data you received. Now how do you turn this into marketing? You can use the results of your data to market to your top clients and get better results. Here are some ways to turn your survey results into marketing:
- Pay Attention. See what your clients are saying about you and adapt. If your data says that your lobby is a reason clients feel uncomfortable with your business, do something about it! Then write about it in your monthly newsletter or send out a special email drawing attention to your new-and-improved space. This shows that you care about your clients and improving yourself.
- Publish the Results. This is another way to get your client’s attention. Write a report and invite your clients to read it. This proves that the work your clients did answering the survey mattered. It’s a great way to let your clients know what your company is working on and keeps them in touch with your business.
- Compare and Contrast. Use the data you got from your survey to compare yourself to the competition. Look at what your strengths are and use those to your advantage. Advertise that clients reported “trusting your employees” or “timely and friendly service”, depending on what your results show. Customers will respond to client-provided options.
Surveys are a fantastic idea for any business that wants to gain insight. Surveys are a great way to connect with clients and find out their opinions. After organizing that data, you can use it to improve your business and tell your clients about your new improvements. So, why aren’t you using surveys yet?
How do you market your survey results to top clients?
January 22, 2015
You know the saying “A picture is worth a thousand words,” but your brain ignores the cliché when you’re thinking about your business. Lucky for you, we’re here to tell you how to utilize pictures in your marketing and make them speak volumes. Here are 5 reasons to incorporate pictures into your online and traditional marketing:
- Posts with photos get 94% more views. NINETY-FOUR PERCENT. That is reason alone to include images with your social media and blog entries. There are tons of pictures available on the internet to choose from. Just make sure you pick something relative; you don’t want to confuse your readers with non-sensical pictures.
- It gets the media interested. Stories or events with pictures are way more likely to be covered in local papers and online newspaper sites. Make sure you keep a camera on hand at your next volunteer event or awards dinner to snap a few shots.
- They’ll help drum up new business. 60% of clients are more likely contact a business when they find a picture in their local search results. Take pictures of your office, your staff, and your building. Getting a preview of the environment will encourage clients to approach you.
- You can boost your presentations. Presentations with images are more effective at getting your audience to take action. Including (well thought out) pictures in proposals will help you get your clients motivated.
- It’ll capture their attention. Pictures are much more likely to capture someone’s attention. This is exactly what you want your marketing materials to do. Mailers get thrown away constantly, but what if a great picture caught a client’s eye? Instead of being put immediately in the trash, your mailer gets the attention it deserves.
There are countless other reasons why pictures are important for your business. Make sure you website, social media, flyer, mailers, and anything else you can think of has appropriate pictures to add to your brand. You know what they say, “a picture IS worth a thousand words.”
How do you utilize pictures in your business?
July 24, 2014
In the age of social media and cell phones, we sometimes forget that there were ways of communicating without pressing “send”. Back in the day, snail mail was the only way to reach business; but that doesn’t mean you can’t use it today. Traditional marketing is still useful and can be very effective, if done correctly. Here are some ways to make your traditional marketing relevant.
- Don’t bombard your clients. Sending out information everyday is unnecessary and costly. Make sure you are only sending out useful mailings that mean something. Too many boring letters and you’re sure to be ignored.
- Everyone is different. Make your clients feel special by using triggered mailings. Personalize your letters by automatically sending a birthday announcement to someone a week before their birthday. Try changing your message to suit your audience.
- Don’t be afraid to ask for help. It can be hard to think of new techniques to keep current customers involved and new customers interested. Sometimes all you need are fresh eyes to see what you’re missing.
- Balance is key. While traditional marking is a great way to promote business, make sure you aren’t ignoring the new developments of the future. Be active on social media, while also sending flyers out by mail. This way you hit every target.
- Try new things. Change up your current techniques, even if it’s only for a month or two. Try something different and it could pay off in the long run. Playing it safe in marketing won’t cut it.
How do you use traditional marketing in your business?
July 10, 2014
What people say about you and your business is important. You want people talking about you (and how great you are) to all their friends, families, and coworkers. These people are your potential clients, and before you even connect with them, you want to come off in a positive light. This is where word of mouth marketing comes into play.
People trust their friends (and even strangers with the ability to write a review) to help them choose where they take their business. You want your company to be the first on their mind when they are giving suggestions to their friends. Word of mouth marketing can be tricky, mostly because it’s hard to control. There are ways, however, that you can help decide what people say about you and your business to their networks.
- Make your current customers feel special. If you want people to come back with their friends, make people feel good about using your business. Make them feel like they are apart of something that everyone should be included in.
- Social Media is your friend. Posting about your business on the countless social media sites available is a great way to get people talking about your business. Make posts sharable so that more potential clients can see what you’re all about.
- Be someone they can trust. Current customers won’t feel comfortable recommending your business if you aren’t honest. Great customer service and a great product or service can get you far.
Word of mouth marketing can be a great way to market your business, if what people are saying about you is positive. Make sure clients have a good experience with you and your business so they spread the word about your business in a positive way!
What have you done to change what people say about your business?