Simon Sinek started the revolution: how can you do anything if you don’t understand the why behind it? With an open mind and some spare time, it’s easy to think about why you do things. Why did you choose this particular career path? Why do you target the clients that you do?
While this might be obvious to you, your clients might miss your oh-so-obvious message if it’s not shared properly. When it comes to sharing your why, the cohesiveness behind your message is just as important as the message itself.
Take some time to evaluate your branding presence. Does your LinkedIn bio explain why you love what you do? Does your website capture the energy of your office? By making sure every representative of your work is accurate, your clients are that much more likely to trust you with their most difficult needs.
You can even take this further than evaluating introspectively. Why are your clients passionate about their work? By understanding their actions, you’ll be able to immerse yourself in their brand and make an even bigger impact.
It’s a long conversation to be had in order to understand the underlying motivations behind everyday actions, but in doing so, you’ll be much better positioned to truly make a difference with your work.