Whether you are writing your own blogs, social media posts, or are having to take over for your marketing team for a little bit, everyone gets stuck on the simple aspect of titles and headlines. It sounds like a minor detail, but, imagine this: you wrote a fantastic post that you think will benefit your clientele, prospects, and people who are generally interested in learning about finances and your services. However, the title doesn’t portray that and no one ends up opening the post. Today I’m going to focus simply on headlines and titles that’ll get those people to open your fantastic posts (and don’t limit this, it could apply to email titles, proposals, etc.) Nowadays with pretty much everything becoming digital, simple things such as this could make a big difference in differentiating yourself from the various articles out there.
Provide the benefit right away in your article/blog post/social media post. Let’s take the example from earlier. You wrote a post that has beneficial information to your clients/prospects while also explaining how your services can help. And let’s say that this post allows for people to successfully buy a home loan. Your title, for example, could be something like this: Eliminate stress with a “Stress Free” home loan.
Keep it short. When people read the headline, they can already get a sense of what the article will be like. So taking something from “Our company focuses all of our time to save our clients money” into “Save more with *insert company name*” allows the reader to not feel overwhelmed by the title.
Use more verbs than adjectives. Using too many adjectives could create skepticism for your audience whereas verbs pull the audience in. Just think about it, two of our most famous headlines in history are: “Got Milk?” and “Just Do It.”
Last but not least, be authentic. Be straightforward about what you wrote in your article and make sure that the benefit that you’ll provide in the headlines is located in the article/post.