It’s obvious that in 2018 the way consumers make purchases has changed dramatically. Everything changed from walking down your local Main Street and instead it’s all done online. Consumers spend time searching Google, Yahoo, Bing, Yelp, etc. finding the right business for their needs. It’s very clear that if your company does not have a website, you are missing out on various opportunities. In fact, to a customer you might even seem nonexistent. However, what’s more important is how you portray yourself, your company, and your service to your potential viewers on your website. With our evolving technology, it’s a must that your company also follows the latest website trends. No customer would want to do business with an outdated website. I’d like to leave you with three simple tips on ways you can keep your website up-to-date which in return can help you find potential online customers!
- Theme. Create a strong theme for your website to truly portray your company. What is the one thing you want your customers to “feel” with your theme? Do you want them to think that you’re a digitally advanced finance advising firm? Do you want the visitors to feel that you’re more unique than your competitor? The choice is up to you, but make sure you are following one theme.
- Concise Messaging. No one these days has hours to spend reading a companies About Me trying to understand what they do. That’s why it’s important that your website is clear, concise, and straight to the point.
- Include Videos and Authentic Pictures in Your Content. 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. And a lot of consumers would prefer to receive their information in video rather than in words. Therefore, to truly stay up-to-date with websites and stay competitive, your company website should contain videos. Additionally, have authentic pictures on your website. For example, use the people who work in your office instead of stock photography. It allows for the customer to connect with your website.
What is your company doing to stay up-to-date with website trends?