We’ve all had trouble with this. It can be really hard to explain to clients and other people you meet what it is you do at work. You haven’t figured out a way to make an impact when you tell people, or even accurately get the point across! (You may want to look at our blog post about elevator pitches too.) It can be difficult to explain what you do because you’re so invested in it, nothing can do it justice. Well look no further, because here are 6 tips for explaining what you do.
- Its not about you. When you explain what you do, you shouldn’t make it about you. This sounds counterproductive, they just asked about you! But here’s the trick, explain what you do for others. This makes your job more relatable and interesting. Its much more interesting to “improve people’s businesses by communicating their message” than to be a “marketer”. The first example gets at what you do for someone, not just a label.
- Make them feel. People may not remember what you said, but they’ll remember how you made them feel. Make sure when you’re explaining your job you make it positive. Try a few different explanations out on your friends. See which ones make them smile. You want to leave a positive impression, even if they don’t remember anything else.
- Don’t be bashful. This is not the time to be humble. If you’re the best at what you do, tell them! You deserve the credit. Mention that award you won or your 100% satisfied clients. Just make sure you don’t sound too braggy. Make people impressed, not annoyed.
It can be difficult to explain to people exactly what you do, especially in a short amount of time. Just remember to talk about your accomplishments, in relation to your customers, and make them feel something. If you do all three you’ll have no problem getting people to understand your business!