We get 500 emails a day, but it feels more like 5,000. So why should we open your email? Well, first, you should have some relevant content. Make sure you’re not sending too many emails with nothing to offer. Once you have some content, here is how you should subject your emails:
- Leave ’em wanting more. Creating some mystery in your email subject can improve open rate. Don’t reveal too much in the subject, but make sure to give them a hint! Be too vague and you’ll be ignored.
- Short and sweet. If your subject line is too long, people won’t bother to read them. Make your subject line relatively short, but impactful. Choose action words or interesting phrases to catch attentions.
- Interrupt. Using numbers (like “4” instead of “four”) interrupt readers normal skimming and slightly catch their attentions. Try using other symbols or punctuation to get your point across.
- Make it URGENT. Displaying a sense of urgency or curiosity invites people to open emails. Try starting with a question or time limit. This increases open rate because no one don’t want to miss out.
- Emotional appeal. Try to make your subject line emotional in some way. Connect the reader to your email by personalization or localization. People are more likely to open specific emails rather than general ones.
Email marketing can be tough. When less than half of your email base ever even opens your emails, you may feel like giving up. Don’t! Just change up your email subject lines to encourage open rates!
How do you create email subject lines?