All firms need marketing. Whether you have social media websites that need updating or just creating an email newsletter or blog, marketing will always be necessary. The real question is: does your company want to hire an in-house marketing professional or outsource the job to someone else. Unfortunately, there is not an easy answer to this question. Your marketing needs are going to be different from other companies and businesses, so you are going to have to evaluate what’s right for you. Here are some steps that can help you decide:
- Look at your needs. Does your company make frequent changes or sudden additions to marketing projects? Do you have enough work to keep a full-time marketing professional busy? If you answered yes, think about hiring an in-house marketer. If you have less work and relatively simple and consistent marketing strategies, consider outsourcing.
- Assess your budget. Hiring a full-time marketer is costly, especially if there isn’t much to do. However, if you can afford an in-house marketer, it might help your business. Either way your business can initiate new marketing strategies and manage your current ones.
- Think about your goals. If your business is looking to do many new projects in different areas of expertise, it may be easier to outsource. Finding one professional to do very different kinds of marketing can be done, but may be difficult. Outsourcing different projects to the right people allows them to focus on their area of expertise.
It doesn’t have to be a choice. Some companies have an in-house marketer to do everyday marketing and help with last minute changes, and delegate specific projects to outsourced professionals. You have to see what’s right for your business and what kinds of marketing are high-priority. There are many factors involved in making marketing decisions and hopefully your decision will be the right one.
What are some factors surrounding your marketing decisions?