What people say about you and your business is important. You want people talking about you (and how great you are) to all their friends, families, and coworkers. These people are your potential clients, and before you even connect with them, you want to come off in a positive light. This is where word of mouth marketing comes into play.
People trust their friends (and even strangers with the ability to write a review) to help them choose where they take their business. You want your company to be the first on their mind when they are giving suggestions to their friends. Word of mouth marketing can be tricky, mostly because it’s hard to control. There are ways, however, that you can help decide what people say about you and your business to their networks.
- Make your current customers feel special. If you want people to come back with their friends, make people feel good about using your business. Make them feel like they are apart of something that everyone should be included in.
- Social Media is your friend. Posting about your business on the countless social media sites available is a great way to get people talking about your business. Make posts sharable so that more potential clients can see what you’re all about.
- Be someone they can trust. Current customers won’t feel comfortable recommending your business if you aren’t honest. Great customer service and a great product or service can get you far.
Word of mouth marketing can be a great way to market your business, if what people are saying about you is positive. Make sure clients have a good experience with you and your business so they spread the word about your business in a positive way!
What have you done to change what people say about your business?