Email marketing is a great way to get your company out there. Directly connecting with potential business lets people know you exist and what you can offer them – that is as long as they read the email. Sending emails is one thing, but getting your customers to open and read those emails can be more of a challenge. Here are some tips for successful email marketing:
- Keep it personal – People don’t want to feel like they are just another name on a list. Craft your emails so customers feel as though the email is only for them. Pretend that you are only sending the email to one person, people respond to individual attention!
- Trust is important – The point of email marketing is eventually to sell your product or service, but make sure you don’t trick people into signing up or purchasing something they don’t want. Be upfront about how many emails you will send when people subscribe, and what the content will be. Customers will appreciate the honesty!
- Grab their attention – The subject line of your email is the first impression you get to make, so make it count! Use words that are powerful and evoke emotion, but keep it simple! You want enough to make them curious, not bored!
- Short and sweet – Making your emails too long cause people to skip right over them. Your readers are busy, so make your emails easy to read and strait to the point. Make important lines bigger or bold, in case your readers are only skimming the text!
- Repetition is key – Include important links multiple times to increase exposure. People will be more likely to click to your website if there are more opportunities!
- Make it meaningful – Don’t send emails for the sake of sending emails! Only send emails when you have something important or meaningful to say. Customers don’t want to read useless information and will start to ignore emails you send in the future!
Email marketing is a convenient way to keep your customers updated and involved in your business. Focus on your business and your message, people will respond when they know you’re passionate and honest about your product!
How do you use email marketing in your business?