Company sites have been all the rage in online marketing throughout the 2000s. They can provide sufficient details on services, mission statements, FAQs, contact information and more with the simple search of a company name. While these websites still readily host all of this content, new platforms have recently taken the front seat in marketing strategies of business firms and organizations.
Companies are devoting more time, people and resources to having a social media presence through blogs, Twitter, LinkedIn and more. The interactive nature of these sites and applications allows businesses to connect with existing, and prospective, clients on a deeper level to create a tighter relationship.
Focusing too much on your website?
We’re not saying your company site isn’t important. Clients still want to have all your information available to them in one, easy to use location. But that doesn’t mean they don’t want to be able to interact with you as well.
So, why not just give clients a call or send out traditional snail mail?
Professionals born into this digital generation have no hesitation utilizing social media in business practice, but not everyone sees the benefits. In order to keep a traditional organization afloat in an increasingly technological world, companies need to be wherever their clients are.
Think your clients aren’t using social media?
It may seem that companies you connect with still aren’t on social sites, however these online databases are the quickest growing channels of communication. Read the following statistics on the use of social media and its impact on business practices.
- 76 percent of companies are using social networking for business objectives.
- 55 percent of Americans aged 45-54 now have profiles with one or more social networking sites.
- Every second, two new members join LinkedIn.
- 53 percent of Twitter users recommend services or products through their account.
- Close to 50 percent of legal firms reported that blogging and social networking helped produce leads for new clients in 2012.
The direction in which today’s business world is heading suggests that companies need to set an online presence. Social media can be one of the simplest, quickest, most economical ways to promote your services – and to get others to do it for you. If you want to dive in, but aren’t sure exactly what you’re doing, a good place to start might be finding out which social media sites your clients, competition, and similar or partner organizations use.
Have you joined in on today’s social media marketing? If not, are you ready to get started?
Three Point Marketing offers marketing support for professional service providers such as financial planners, attorneys, and accountants.